Generating 5.5 million impressions for the 2018 #PoppiesTour announcement


On 18 October 2017, we helped 14-18 NOW announce the venues for the upcoming 2018 Poppies Tour. The iconic sculptures Poppies: Wave and Weeping Window will travel to six new locations in 2018, the final year of the Poppies Tour. They will then enter Imperial War Museum‘s permanent collection.

We co-ordinated the announcement across 14-18 NOW’s website and social media, creating all digital content, including engaging social posts, website copy, and e-newsletters. We also commissioned and disseminated appropriate design. We worked closely with the presenting partners to ensure the launch had maximum impact. The announcement ultimately generated over 1.3k posts and 5.5 million Twitter impressions.

We will be working on the Poppies Tour throughout next year, planning and implementing the marketing campaign and working with the various partners and stakeholders.

Reasons to be thinking about Summer 2018 @HofeshShechter @HofeshCo ! :
@cog_design Have fun! xx
RT @the_printroom: We have 7 tickets left for #TomHollander #storytelling tomorrow eve - book fast to catch him reading the brilliant #Revo
RT @blasttheory: Are you an artist working in participatory, immersive, interdisciplinary or site-specific work? Then we'd love to hear fro…
RT @DCMS: We’re delighted to announce that #Coventry will be the next UK City of Culture in 2021! Huge congratulations to @Coventry2021 and…
Are you be going to #winterstales at @the_printroom tonight?
RT @Team_Hollander: #TomHollander's poetry-reading event next Tuesday @the_printroom has now sold out - hooray if y…
RT @the_printroom: 1 week left to apply for our new Development Manager role #artsjobs #spreadtheword
RT @NationalTheatre: Audience members often wait outside the theatre to meet their favourite actors. Here are some fans of Michelle Duckery…
Heading to hear @MelGiedroycTV tomorrow!