14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

RT @processions2018: Have you told your friends and family about #PROCESSIONS2018? It's a momentous opportunity for women to celebrate wome…
That banner is looking fabulous! Roll on 10th June! @NHS_ELFT @artichoketrust @1418NOW https://t.co/nmHkqAhJ9Z
Everything that happened and would happen https://t.co/wA9MPVspsD
How to take part in this summer’s biggest celebration of women’s suffrage https://t.co/ku5EqiWX7g via @stylistmagazine
RT @BullDeborah: Support #PROCESSIONS2018 in Belfast/Cardiff/Edinburgh/London on 10 June. A once-in-a-lifetime chance to make history and c…
RT @SomersetHouse: BOOK NOW: Tickets for #Film4SummerScreen are now on sale: https://t.co/79Ix9Fai1X Join us from 9 - 22 Aug for film's lo…
RT @gogobillyboy: On sale NOW: Everything that happened and would happen by Heiner Goebbels 10-21 Oct 2018, an epic pre-Factory event explo…
RT @MIFestival: Tickets are on sale to the extraordinary #worldpremiere of Heiner Goebbels’ Everything that happened and would happen. Our…
A great read... https://t.co/bn4WNvVH5M