14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.


Great to see this year's line up for @SomersetHouse Summer Series. On sale Friday https://t.co/Yhde2kT1Og
RT @processions2018: Running an open workshop for #PROCESSIONS2018? If you'd like some extra publicity to help get people to your event, em…
We can't wait to see this @the_printroom this week! https://t.co/41sHvgc5Ay
It's #StrangerThings Friday in @TheCogency office! Who else can't wait to be in the upside down / weekend? https://t.co/Ck12E2lk0F
Spent this morning at @Tate for the launch of 2018 @Biennial programme. Running from 14 July - 28 October, there's… https://t.co/vcnAgo83lv
RT @selinaocean: I’m here at the @Biennial 2018 launch @Tate. Some wondeful artists being announced... https://t.co/5MaTkw760G
A fond farewell to the lovely Lauren in the office this afternoon @laurenjaybrown https://t.co/q5m7wrlPmu
Head to @1418NOW Facebook now to hear @KateWilliamsme introducing #WeepingWindow at the first location for 2018 -… https://t.co/ADnhfGscDy
RT @1418NOW: One hour countdown: at 11am, we'll be broadcasting a Facebook Live from Hereford Cathedral, introducing the first location of…
Don't miss @1418NOW Facebook Live this morning. Watch from 11am to see Professor Kate Williams introduce… https://t.co/N8GPGDLRbV