14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

Be quick! Closes on Friday! https://t.co/AC5EAJ2k5M
RT @TessNetwork: 4 #tessnet members presenting at #amaconf - Sarah @LivEveryPlay, Alison @NationalTheatre, Amanda @rxtheatre & Jim @LiveThe
RT @theartsdesk: V good news indeed for radio arts coverage. https://t.co/7JD6uUCidk
RT @benasmith: Hearing Michael Abrash at F8 and @Oculus Connect has been inspiring, true "wow" moments. Must read on future of #VR https://…
RT @timcwood: Sharing economy growing faster than Facebook, Google and Yahoo. Like saying it's a bigger star than Jay Z, Beyoncé and Leo Sa…
looks like a great session. Looking forward to hearing about it from our Selina _cg https://t.co/bC1paIxkCd
RT @sciencemuseum: You can now relive our #Cosmonauts exhibition on @googlearts & experience the museum in Google Street View 🚀🔭🏛️🗺️💪https:…
we're watching! _cg https://t.co/jZMda0LV4R