14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

@LGBTIScotland The Almeida Theatre has created a short film called ‘It's just a preference ’ – performed by a membe… https://t.co/CVevHd8utq
@samswey Hi. The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed by… https://t.co/fWEryekuP8
JW is #Hereford bound for meeting about the #poppiestour https://t.co/mcIEnLhznK
@BlurtAlerts Thanks for the RT! We have other relevant speeches we think may be of interest. It would be great to t… https://t.co/2yjtCAYw6X
@claudiaharriet_ Thanks for re-tweeting! We have other relevant speeches, it would be great to talk to you about ot… https://t.co/gvzIMrFtdQ
@omaromalleykhan Thanks for re-tweeting! We have other relevant speeches we think may be of interest. It would be g… https://t.co/KpiTtWTqxe
@rosalilium Hi. The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a… https://t.co/7wsOM16lV7
@MsPackyetti Hi. The Almeida Theatre has created a short film called ‘Dear Brother’ – written and performed by a me… https://t.co/5O5vNSzAjJ
@patient The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a membe… https://t.co/40sdNaBQUn
@NicolaRollock The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed b… https://t.co/7Q9KEbTwGI