14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

RT @GDIFestival: #tbt to the magical Fly By Night by @_DukeRiley which opened the 2018 #GDIFestival three weeks ago today on the banks of t…
A truly incredible evening...#CurtainUp on the #BBCproms with Five Telegrams by @AnnaHMeredith & @59productions Co… https://t.co/TDnikhfaFn
RT @AnnaHMeredith: Woah! Thanks so much to everyone who came to #FiveTelegrams @bbcproms last night - was SUCH an honour to do this special…
We can't wait for this one tonight #FiveTelegrams with @AnnaHMeredith @59productions. Curtain raiser for the… https://t.co/1oQiJlDv9p
RT @BBC_Teach: The @bbcproms 🎶 kick off tomorrow with music composed by Ralph Vaughan Williams and Gustav Holst in response to #WW1. Their…
This is going to be a corker. Shame @TheCogency office will be busy leading up to a very significant date in Novemb… https://t.co/t1sZgtgHIb
RT @1418NOW: "'Are there different ways of telling a story?’ [...] here is something to be excavated, here is the site of a mass grave we n…
RT @YourRoyalDocks: 7 days left until #DockBeach opens in #Newham! Come to #RoyalVictoriaDocks to try your hand at yoga, enjoy a taste of s…