14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

@maryadavy Hi! We’d be thrilled if you could help spread the word about #Bloodyminded Blast Theory's live streamed… https://t.co/XPrtE4skM6
Thank you @MK_Gallery for the hard hat tour of the gallery. It’s incredibly impressive and we’re excited to be invo… https://t.co/yuy1VclOz3
RT @1418NOW: "I’d always wanted a First World War tank to be a part of the show, life size but not a replica, a paired down impression of o…
First meeting of the day is at @GoodHotelLondon. It’s a lovely venue doing great work with the local community. https://t.co/hdSO9k79yQ
RT @selinaocean: Can't wait for the release of this - some incredible artists involved in this #1418NOW https://t.co/peKq15oSnc
An interesting article by ⁦@kerrymflynn⁩ on how Apple prioritised Twitter ads over organic content reach for their… https://t.co/hvi7mtrrEs
We’ve just got back from seeing the Dazzle room at #LDF18 launch! #DazzleLDF18 https://t.co/sfc5duVr8Y https://t.co/Yd2euJDEMc
RT @1418NOW: A first look at #DazzleLDF18. Inspired by #WWI camouflage, realised by @pentagram you can visit the Dazzle room @V_and_A for t…
RT @CleanBrk: We're hiring a producer to join our team as we go into our 40th Anniversary celebrations. https://t.co/eFq4QkBXxt https://t.…
Just finishing off yesterday's yummy vegan @CupcakesnShhht to celebrate our very own Janice's birthday #Veganhttps://t.co/Vy0nd52VR5