14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

We're delighted that Trouble in Mind @the_printroom has been nominated for the Offie Award in Best Production - fin… https://t.co/Zb5PIRYQQF
@nombonisogasa is centred on the change in South African politics in 1960. Pls can u DM us so we can send more info? (2/2)
@nombonisogasa Hey, we're working on a project with the Almeida Theatre that we think you'd be interested in. This part of the series (1/2)
@SteveHall5582 interested in. The latest part in the series focuses on a change in world politics. Pls can u DM us for more info? (2/2)
@SteveHall5582 Hi Steve, Hope you're well. We're working on an exciting new project with Almeida Theatre that we think you'd be (1/2)
@DrJamesRogers us so we can send more info? (3/3)
@DrJamesRogers think you'd be interested in. The latest part of the series focuses on a change in world politics. Pls can u DM (2/3)
@DrJamesRogers Hi James,Hope ur well. We're getting in touch as we are working on an exciting new project with Almeida Theatre that we (1/3)
@_WorldSolutions latest part of the project is based on world politics. Pls can u DM us so we can send over more info? (2/2)
@_WorldSolutions Hi, Hope ur well. We're working on an exciting project with Almeida Theatre that we think you'd be interested in. The (1/2)