14-18 NOW

Marketing Consultancy

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

Oh, the architect for Barbican's #CentreforMusic is Elizabeth Diller of @dsrny who also worked on NY's High Line &… https://t.co/ZbgFV11Xmi
still time to vote... https://t.co/MvrQG82TiC
Nice job opp... https://t.co/HKqXCafGLU
Will definitely give this a watch... https://t.co/ypcsUVAHet
RT @ace_national: Spread the word this #BlueMonday: art and culture is GOOD FOR YOU. Here’s why ⬇⬇ #ArtsHealthWellbeing https://t.co/2sod90
RT @WFculture19: More than 70,000 people came to #WelcometotheForest this weekend, encapsulating the theme of Fellowship that will run thro…
Calling all Liverpudlians - don't miss your chance to ride Peter Blake's #dazzleship #Liverpool https://t.co/xxOJalE58p
Thrilled that Peter Jackson's #TheyShallNotGrowOld was nominated for the #BAFTA for Best Documentary yesterday! So… https://t.co/6PoR8e4Arc
Take a look at our latest blog post where we look back at @1418NOW's incredible project #PagesOfTheSea:… https://t.co/U4YAgblll2
RT @1418NOW: Don't miss Turner Prize-winning artist @JeremyDeller on #DesertIslandDiscs this Sunday. Tune in to @BBCRadio4 at 11:15am. ht…