15 x 15

17.03.15

Memories of 1914, Royal de Luxe, 2014

In 2014 we were very proud to be the Marketing Consultants for 14-18 NOW, the official, UK-wide, cultural programme to mark the centenary of the First World War.

The Cogency developed the marketing strategy for season 1, which included commissioning and creating a range of materials, including website, season brochure, brand materials and social media platforms. We planned & delivered the 2014 UK campaign including managing social media channels and planning a UK-wide advertising campaign.

Working closely with 14-18 NOW partners delivering events across the UK, The Cogency co-ordinated activity with over 80 organisations, including 14-18 NOW funders the Heritage Lottery Fund, Arts Council England and the DCMS.

Over 19m people attended or participated in events in 2014. Highlights included DAZZLE SHIPS in London (Tobias Rehberger) and Liverpool (Carlos Cruz-Diez), LETTER TO AN UNKNOWN SOLDIER, who received over 21,000 letters contributed by the public and well-known writers, Memories of August 1914 which saw over 1m people come out to see the Giants in Liverpool and LIGHTS OUT, which marked the moment of Britain’s entry into the War. We also managed the marketing campaign for LIGHTS OUT, which saw over 16m people turn their lights out to commemorate the moment.

We are currently working towards the next season of commissions in 2016 as well as on-going events such as the DAZZLE SHIPS. Sign up to the 14-18 NOW mailing list to be the first to hear about the upcoming programme.

Links

Share

twitter

Looking forward to seeing the #PaintedHall tomorrow! https://t.co/ggfYtE6v1u
They're not kids anymore.. #StrangerThings3 coming in July! https://t.co/srHROrNI6s
Looks like an interesting day at #YouthMatters19 where our former Marketing Manager @selinaocean is today https://t.co/TcrO8JsxMP
#SaburoTeshigawara interpretation of Dostoevsky's #TheIdiot Opening tonight @the_printroom We look forward to seein… https://t.co/1LXmaNEO8d
@sfeegrade @SomersetHouse @AmexUK Remember their glorious, life-affirming gig there in 2005 when London had just be… https://t.co/6Y38aWDMkI
We're excited for #SummerSeriesGigs @SomersetHouse. We're definitely booking for @thisNAO @SonsOfKemet &… https://t.co/GuA8LLBAyp
@SomersetHouse @AmexUK Ooh!! Summer is coming.. #SummerSeriesGigs @SomersetHouse line up has been announced. Who ar… https://t.co/AiCYs8OaBQ
RT @Dance_4: Dance applications wanted for #YoungCreativeAwards! Apply as a dancer, choreographer, dance group or group leader for the cha…
Alex and Kathryn from @thecogency are at #CultureGeek today. Do say hello if you spot them. https://t.co/5jQENx3TIy
Happy #InternationalWomensDay! Take a look at this fascinating article in @MarketingWeekEd about how brands are pus… https://t.co/W76dAuXaxk