“The key to The Cogency’s success is their ability to navigate complicated relationships and competing objectives (both creative and political) with tact and diplomacy to achieve successful outcomes.”
Linda Bernhardt | Producer: Poppies Tour 14-18 NOW
“The Cogency deliver excellent value for money and has always gone above and beyond to make sure jobs are completed to a high standard, on time and in budget.”
Lucy Perman | Executive Director CLEAN BREAK
"The Cogency’s passion and experience of arts and events marketing is clearly seen in their work. They have delivered consistently for 14-18 NOW, including a successful year-long campaign resulting in 11 marketing awards."
Claire Eva | Brand & Communications Director 14-18 NOW
"The Cogency are a breath of fresh air. They care passionately about delivering against client objectives and have a wonderful diverse range of skills in their team."
Christine Cort | Managing Director, MANCHESTER INTERNATIONAL FESTIVAL (MIF)
"The Cogency produced a highly effective social media campaign for us. Their work on our social channels was brilliant, making creative use of a tight brief. They were a pleasure to work with – responsive, flexible, and unfailingly cheerful.”
Sarah Gaventa | Director, The Illuminated River Foundation
Who we are
We’re an award-winning marketing company, specialising in work for the arts and cultural sector. We’re proud to work with a diverse range of clients, from venues, festivals and museums to commercial producers, broadcasters and government organisations.
Our team has extensive cultural marketing experience and a bespoke approach. We have the flexibility to fashion each project to the client’s individual needs, whether developing a marketing strategy or integrating within project teams.
If you have a complex marketing project with multiple partners and stakeholders, we can cut through the confusion and make things run smoothly. Our team is skilled at integrating itself within project teams, both in and out of house, to deliver shared objectives.
If you’re working on a creative event or project, we’d love to hear from you.
What we do
Unsure how to make the most of marketing? We can help. We think strategically, creating campaigns that support long-term objectives. Going beyond individual campaigns, our consultancy services can help with brand strategy, audience targeting, digital strategies and social media, and more.
We make sure you’re reaching and engaging the right online audiences, aligning your social media with your objectives. We deliver specific strategies for your social channels, advising and supporting internal teams. Or simply let us handle all day-to-day management and monitoring of your social media.
We approach relevant influencers to become your advocates, reaching the people who matter and generating authentic word of mouth recommendations. Our marketing tools allow us to identify specific influencers who are best placed to share key messaging with their online following.
Find out what worked and why. We use sophisticated digital analytics tools to track and evaluate campaigns in real-time, informing our tactics and strategy. You receive detailed, actionable reports that include the data you want to see, whether sentiment analysis or the impact of press coverage.