“The key to The Cogency’s success is their ability to navigate complicated relationships and competing objectives (both creative and political) with tact and diplomacy to achieve successful outcomes.”
Linda Bernhardt | Producer: Poppies Tour 14-18 NOW
“The Cogency deliver excellent value for money and has always gone above and beyond to make sure jobs are completed to a high standard, on time and in budget.”
Lucy Perman | Executive Director CLEAN BREAK
"The Cogency’s passion and experience of arts and events marketing is clearly seen in their work. They have delivered consistently for 14-18 NOW, including a successful year-long campaign resulting in 11 marketing awards."
Claire Eva | Brand & Communications Director 14-18 NOW
"The Cogency are a breath of fresh air. They care passionately about delivering against client objectives and have a wonderful diverse range of skills in their team."
Christine Cort | Managing Director, MANCHESTER INTERNATIONAL FESTIVAL (MIF)
"The Cogency produced a highly effective social media campaign for us. Their work on our social channels was brilliant, making creative use of a tight brief. They were a pleasure to work with – responsive, flexible, and unfailingly cheerful.”
Sarah Gaventa | Director, The Illuminated River Foundation
Who we are
We’re an award-winning marketing company, specialising in work for the arts and cultural sector. We’re proud to work with a diverse range of clients, from venues, festivals and museums to commercial producers, broadcasters and government organisations.
Our team has extensive cultural marketing experience and a bespoke approach. We have the flexibility to fashion each project to the client’s individual needs, whether developing a marketing strategy or integrating within project teams.
If you have a complex marketing project with multiple partners and stakeholders, we can cut through the confusion and make things run smoothly. Our team is skilled at integrating itself within project teams, both in and out of house, to deliver shared objectives.
If you’re working on a creative event or project, we’d love to hear from you.
What we do
Unsure how to make the most of marketing? We can help. We think strategically, creating campaigns that support long-term objectives. Going beyond individual campaigns, our consultancy services can help with brand strategy, audience targeting, digital strategies and social media, and more.
We make sure you’re reaching and engaging the right online audiences, aligning your social media with your objectives. We deliver specific strategies for your social channels, advising and supporting internal teams. Or simply let us handle all day-to-day management and monitoring of your social media.
We approach relevant influencers to become your advocates, reaching the people who matter and generating authentic word of mouth recommendations. Our marketing tools allow us to identify specific influencers who are best placed to share key messaging with their online following.
Find out what worked and why. We use sophisticated digital analytics tools to track and evaluate campaigns in real-time, informing our tactics and strategy. You receive detailed, actionable reports that include the data you want to see, whether sentiment analysis or the impact of press coverage.
Cathy formed The Cogency in 1999 to create a company dedicated to arts and cultural marketing. She has planned and implemented the strategy for many of the company’s major projects and clients including 14-18 NOW, the UK’s arts programme for the First World War centenary, Manchester International Festival and Somerset House. Cathy was formerly Marketing Manager for international music company Serious (producers of River of Music, London 2012 Festival), where she managed the marketing and press for the range of the company’s projects, including the London Jazz Festival. Cathy started her career with the South Downs Conservation Trust as an Interpretation Officer before moving back to London to work in several roles, including Press Officer, for the London boroughs of Hammersmith & Fulham and Camden.
Janice has been with the company since its formation and became a share-holding Director in 2004. During that period she has led on many of the company's large-scale projects as well as acting as a strategic consultant to numerous arts organisations, including People’s Palace Projects, Greenwich Dance, outdoor arts consortia, Without Walls and theatre company Cheek by Jowl. She was previously Marketing Manager for Greenwich + Docklands International Festival, delivering marketing for a range of events including major outdoor concerts, site-specific theatre performances and mass-participation free events. Janice is also a Trustee of Mem Morrison Company and a qualified Yoga teacher.
Alex joined The Cogency in 2007 from the Communications team at LIFT.
Since joining the company he has worked with a range of clients across music, theatre, dance, design and visual arts. He has led on campaigns for David Byrne’s Meltdown Festival at Southbank Centre and Film4 Summer Screen, worked on the inaugural London Design Biennale, Skate at Somerset House, the Poppies Tour and is currently working with Old Royal Naval College on the reopening of the Painted Hall and launch of their new visitor offer.
Alex studied Fine Art at Kingston University and has an MA in Arts Management from Goldsmiths University.
Wendy delivers financial support to the company. Wendy worked for Greenwich Dance for ten years, including four years as Business Manager. In addition to her administrative roles, Wendy is a dance artist, teacher and choreographer, having worked in a wide range of settings, including the Mass Movement team delivering the four Opening Ceremonies of the London 2012 Olympic Games.
Elliot supports the delivery of marketing campaigns across the company’s portfolio of clients and projects. He joined The Cogency in April 2018 having previously worked in marketing at the Print Room at the Coronet and the Almeida Theatre. While at The Cogency he has worked on projects for a number of clients including Royal Docks, Somerset House, 14-18 NOW, the Brazilian Embassy, the HENI Group, and Fly The Flag. He graduated from Imperial College London in Mechanical Engineering before making the transition to a career in marketing.
Rebecca Woodham is our Office Administrator who keeps the office running smoothly. Rebecca’s previous roles have been providing senior management level support and project coordination at companies such as Universal, Nickelodeon and Abigail Ahern.
Having completed a Foundation in Art & Design, when she’s not busy administering you can find her being creative with a variety of materials.
Tank is a rescue French Bulldog. He does a great job of protecting us from serious threats such as the postman and squirrels, and loves nothing more than to lie down in a sunny spot and be made a fuss of.