Pages Of The Sea

07.01.19

On 11 November 2018, tens of thousands of people joined Danny Boyle for Pages of the Sea to say thank you and goodbye to the millions who left their shores during the First World War, many never to return. Across the UK and Ireland communities gathered on beaches for a unique moment marking 100 years since Armistice.

On the day, the team managed the social and digital activity on the Pages of the Sea and 14-18 NOW channels, which was seen by millions of people who were unable to attend a beach. We commissioned photographers, drone pilots and film crews to capture the 32 beaches from both above and on the ground, seeding edits to broadcast and online outlets.

Visit the website to find out more about Pages of the Sea.

Video Content

Working with our friends at Bad Madam and the Blaine Brothers we produced three films which were released on the day, to give those who weren’t at a beach a flavour of the atmosphere and to capture aerial footage of the sand portraits. This footage was used by the BBC throughout the day and complemented their own live broadcast. At 9am we created a Facebook Live with Danny Boyle to introduce the event, which was followed later in the day by a Facebook Live containing footage from each of the beaches involved, and finally a wrap-up film to end the day.

Key Results

  • 48% (25.7 million) of the UK adult population were aware of Pages of the Sea, through attendance or broadcast, social and other media
  • 39k tweets generated 249 million impressions
  • Over 43k conversations mentioning Pages of the Sea on social, news, blogs and vlogs
  • Over 2.4 million people engaged with posts on 14-18 NOW’s Facebook
  • Videos on Facebook videos have been viewed 1.4 million times

In the lead up to and during the event, we liaised with partners and stakeholders to amplify the digital content and extend the reach of the campaign, as well as community managing 14-18 NOW's social media channels on the day.

Share

twitter

RT @LBOC2020: 📢Did you live in Brent between 1989 - 1993? @roymehta2 is trying to connect with those captured in his photography taken in…
Proud to have played a part in @LBOC2020. Congratulations to the team, artists & community for making it happen in… https://t.co/82LIkloD4G
Just 15 minutes to go everyone.. Tune in! https://t.co/lOKfxWoLY2 Zadie Smith talks to @LBOC2020 https://t.co/KbnkSzyGlG
Oooh.. Well this is a rather lovely event to close out @LBOC2020 👇👀👀👀 https://t.co/Vo9Xn7c3Gm
30 poems created to mark Human Rights Day and the importance of universal human rights, now more than ever… https://t.co/z4VMNIR64C
Great news from @LBOC2020. Get on over to #Brent to see art on the streets, libraries and public spaces of the boro… https://t.co/VyiR72ZTo1
@alexwhitley @ElyneMLL Congratulations 👏
.@we_flytheflag is back! Join them on 10 December to Fly The Flag for human rights when they make the importance of… https://t.co/nVaGsKhVlN
We loved watching this live, but if you missed it first time round tune into the full stream 👇@LBOC2020 https://t.co/hUILYPHESK
Congratulations to many friends, current & former clients involved in the R&D for @FestivalUK2022 https://t.co/5cFDNrmmMZ