01.07.16
We’re proud to have been part of we’re here because we’re here a modern memorial to mark the centenary of the Battle of the Somme.
The event was commissioned by our client 14-18 NOW and conceived and created by Turner Prize-winning artist Jeremy Deller in collaboration with Rufus Norris, Director of the National Theatre. Lasting just 12 hours, thousands of volunteers dressed in authentic First World War uniform took to the streets of the UK in a poignant tribute to mark 100 years since the start of the bloodiest battle of the First World War.
We developed the digital marketing strategy for the event, co-ordinating digital and social media activity of all hub partners and developing the microsite www.becausewearehere.co.uk which aggregates all content via the hashtag.
See images and hear the public response on #wearehere