15.04.14
Welcome to the first in a series of 15 blog posts about 15 years of The Cogency. We’re looking right back to the beginning to our very first project – Ronnie Scott’s 40th anniversary.
The Cogency handled the marketing for the 40th celebrations of the world-famous jazz club, including a gala concert at the Barbican and a series of special events at the club, featuring artists including: George Benson, Peter King, Sonny Rollins, Dee Dee Bridgewater, Elvin Jones and many more. The Cogency created partnerships with music retailers and record labels to extend the reach of the marketing, as well as commissioning a suite of anniversary print, featuring the 40th logo.
