26.08.14
After a brief summer break, we continue our look back over the last fifteen years of The Cogency. Film4 Summer Screen at Somerset House has just celebrated its 10th anniversary, and we have worked on every season since its inaugural year, when it opened in 2005 with a screening of the Spielberg classic Close Encounters of the Third Kind.
The Cogency have delivered marketing for all 10 seasons including planning outdoor, print and online advertising, promotional partnerships, video trailers and this year a campaign for audiences to vote for their favourite film of the last 10 years. Rarely delivering anything less than a sell-out audience across the season, Film4 Summer Screen has become a much-loved highlight of the summer cultural calendar.
