15 x 9

02.12.14

east festival mayor of london cogency

Continuing our mini-retrospective of The Cogency’s 15 year history, we look back to 2008 when we worked on East.

Having already worked with the Mayor of London’s cultural team at GLA on elements of Open Rehearsal and Lates in 2007, The Cogency were commissioned to work on the inaugural East festival – an umbrella event across East London championing the rich cultural offer of East London.

The Cogency delivered the generic marketing campaign for East, a festival celebrating the rich diversity of east London. We commissioned the striking design from iwant which was played out across all marketing materials, including printed brochure, posters, micro-site and advertising. The Cogency also managed a partnership with Wedge Card, which delivered discounts to boutique shops, cafes, bars and venues, giving audiences exclusive East discounts at participating locations across the area.

Share

twitter

In 2018 we worked with @1418NOW on Danny Boyle’s Pages Of The Sea, marking 100 years since armistice. An amazing an… https://t.co/A0O2HkykcE
We're delighted to be at the Culture is Ordinary conference today as part of our role as Marketing & Communications… https://t.co/JaoyjPOu3M
Great job opportunity at WOW 👇 https://t.co/IU05qCjCfx
It’s all about perception…how do YOU experience the world? Give this fascinating & fun survey a go - no spoilers h… https://t.co/qbDw4Xyv3L
We were proud to be the marketing consultants for 14-18 NOW’s 5 year programme of events for the WWI centenary, its… https://t.co/kSjSiLAXzW
It’s National Rescue Dog Day raising awareness for the countless dogs in shelters who deserve a second change at a… https://t.co/IO6os5kWeJ
Good luck @southampton2025 wishing everyone a brilliant day! #MakeItSO https://t.co/JMiD6qLF6J
We spent an exciting morning at Woolwich Public Market for previews of the extraordinary @Drea_m_machine. It opens… https://t.co/Lw6U91UqXX
We’re excited for the second edition of the Brent Biennial 💜 featuring some really inspiring artists, and they have… https://t.co/hBmcRkPyXs
Loving the new look @LIFTfestival website from our friends @cog_design and excited for LIFT2022! https://t.co/L91wKmnGaC