Influencer Outreach for the Almeida Theatre’s ‘Figures of Speech’

11.07.17

We recently worked with the Almeida Theatre on an exciting new digital project, Figures of Speech. The project explores some of history’s most important speeches through a series of films read by actors and young leaders. We were tasked with generating awareness of Figures of Speech for those outside of the Almeida’s typical target audience.

We delivered a targeted Influencer Outreach campaign, identifying and approaching online communities and influencers who did not fit the traditional ‘theatre-goer’ demographic. This approach complemented the Almeida’s in-house activity. We focused on those who had an interest in one or more of the themes covered by the films.

The Cogency identified and targeted influencers both in the UK and America, resulting in many individuals and organisations becoming vocal advocates for the project, successfully extending its reach and creating positive online conversation.

Influencers included The Royal Society of Literature, Pride in London, Women’s March London, National AIDs Trust, Shout Out UK and The Africa Centre. The content created included a Huffington Post contributor article, blog posts, inclusion in email newsletters and social media updates.

In total, over 4k social media posts were generated, and Twitter impressions reached 110 million

 

Tags

Share

twitter

This year’s @we_flytheflag features young people from across the UK, dancing, shouting & expressing all that's impo… https://t.co/xSE6ZLG6nu
We’re delighted to be involved in this year’s #FlyTheFlag2021 to mark #HumanRightsDay This year, @we_flytheflag hi… https://t.co/JMaOMI4QsV
Read about the highlights of the @WeAreLewisham programme, London Borough of Culture 2022. We’re looking forward… https://t.co/ZzrKk6dsZC
We’re delighted to be supporting the launch of @WeAreLewisham - the programme for @MayorofLondon's Borough of Cultu… https://t.co/RAOXKqVIiZ
Congratulations @southampton2025 SO great you're in the final 8! https://t.co/WeIpLr55Le
We simply cannot believe that this was 3 years ago today! What an amazing day we had supporting this wonderful proj… https://t.co/OGUEt2coit
Nice job alert 👇 The lovely team @feveredsleep are looking for a Marketing & Engagement Manager https://t.co/1ySvFmaAnI
.@MetrolandC is seeking a Curator to work on the next edition of #BrentBiennial 👇 https://t.co/oLkSxk0EcK
📢Opportunity via @SustransScot. Seeking 8 artists/collectives to create public artwork #BlackHistoryMonth 2021 on t… https://t.co/BfFuUSI25K
Great day today working with the fantastic team @southampton2025 on UK City of Culture bid. Doing what we love to d… https://t.co/AONKaFalsp