Our support of the 14-18 NOW 2016 season launch

05.02.16

Last month, our major project 14-18 NOW announced its 2016 season to a fantastic response. As the marketing consultants, our role for the day of the launch was to develop and play out the digital campaign, this included live streaming the launch via Periscope, we produced film content to screen at key moments during the speeches including the 14-18 NOW – The Story So Far film, and co-ordinating the 14-18 NOW partners’ social media strategies for the day which resulted in a huge amount of support from all of our partners, stakeholders and the general public.

The announcement reached 10.1 million Twitter users on the day of the launch – see the reactions here.

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Looking forward to seeing the #PaintedHall tomorrow! https://t.co/ggfYtE6v1u
They're not kids anymore.. #StrangerThings3 coming in July! https://t.co/srHROrNI6s
Looks like an interesting day at #YouthMatters19 where our former Marketing Manager @selinaocean is today https://t.co/TcrO8JsxMP
#SaburoTeshigawara interpretation of Dostoevsky's #TheIdiot Opening tonight @the_printroom We look forward to seein… https://t.co/1LXmaNEO8d
@sfeegrade @SomersetHouse @AmexUK Remember their glorious, life-affirming gig there in 2005 when London had just be… https://t.co/6Y38aWDMkI
We're excited for #SummerSeriesGigs @SomersetHouse. We're definitely booking for @thisNAO @SonsOfKemet &… https://t.co/GuA8LLBAyp
@SomersetHouse @AmexUK Ooh!! Summer is coming.. #SummerSeriesGigs @SomersetHouse line up has been announced. Who ar… https://t.co/AiCYs8OaBQ
RT @Dance_4: Dance applications wanted for #YoungCreativeAwards! Apply as a dancer, choreographer, dance group or group leader for the cha…
Alex and Kathryn from @thecogency are at #CultureGeek today. Do say hello if you spot them. https://t.co/5jQENx3TIy
Happy #InternationalWomensDay! Take a look at this fascinating article in @MarketingWeekEd about how brands are pus… https://t.co/W76dAuXaxk