Our support of the 14-18 NOW 2016 season launch

05.02.16

Last month, our major project 14-18 NOW announced its 2016 season to a fantastic response. As the marketing consultants, our role for the day of the launch was to develop and play out the digital campaign, this included live streaming the launch via Periscope, we produced film content to screen at key moments during the speeches including the 14-18 NOW – The Story So Far film, and co-ordinating the 14-18 NOW partners’ social media strategies for the day which resulted in a huge amount of support from all of our partners, stakeholders and the general public.

The announcement reached 10.1 million Twitter users on the day of the launch – see the reactions here.

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We simply cannot believe that this was 3 years ago today! What an amazing day we had supporting this wonderful proj… https://t.co/OGUEt2coit
Nice job alert 👇 The lovely team @feveredsleep are looking for a Marketing & Engagement Manager https://t.co/1ySvFmaAnI
.@MetrolandC is seeking a Curator to work on the next edition of #BrentBiennial 👇 https://t.co/oLkSxk0EcK
📢Opportunity via @SustransScot. Seeking 8 artists/collectives to create public artwork #BlackHistoryMonth 2021 on t… https://t.co/BfFuUSI25K
Great day today working with the fantastic team @southampton2025 on UK City of Culture bid. Doing what we love to d… https://t.co/AONKaFalsp
We're proud to be here in #southampton today supporting the city's bid to be UK City of Culture 2025 https://t.co/QmTtzA78eR
Congratulations to all. Well deserved https://t.co/rMJUTL4YRS
Job opportunity alert! Would you like to work with our friends @BOP_Consulting to deliver communications for… https://t.co/lLwP3f7wzW
@cog_design Congratulations! Looking forward to giving it a listen..
On #EarthDay hear how @wccforum cities around the world are working with culture to tackle climate change… https://t.co/bDKp3VMg4A