05.02.16
Last month, our major project 14-18 NOW announced its 2016 season to a fantastic response. As the marketing consultants, our role for the day of the launch was to develop and play out the digital campaign, this included live streaming the launch via Periscope, we produced film content to screen at key moments during the speeches including the 14-18 NOW – The Story So Far film, and co-ordinating the 14-18 NOW partners’ social media strategies for the day which resulted in a huge amount of support from all of our partners, stakeholders and the general public.
The announcement reached 10.1 million Twitter users on the day of the launch – see the reactions here.
