PROCESSIONS 2018

13.06.18

On 10 June 2018, we were at PROCESSIONS, as part of our work for 14-18 NOW. This UK-wide, mass participatory artwork celebrating 100 years of votes for women saw tens of thousands of women take to the streets in Belfast, Cardiff, Edinburgh and London.

On the day of the event we worked closely with producers Artichoke to commission and create content for the 14-18 NOW digital and social channels, capturing footage from all four cities, as well as interviewing members of the public for their reactions.

Video Content

We produced three short films which were released on the day, to complement the BBC live coverage and to give those who weren’t there a flavour of the atmosphere. Working with BBC 1Xtra DJ Jamz Supernova and other ambassadors, the films showed the march setting off in all four cities, the experience of being on the march and a series of reactions to the day, as well as a Facebook Live with Jamz and poet Theresa Lola. Films were also produced post-event showing highlights from the day across all four cities.

 Find out more about our work with 14-18 NOW.

Key Results

  • On Facebook, there were 719k impressions of 14-18 NOW content with over 2.7k user engagements on posts
  • Video content on Facebook generated 118k views, with 18k views for the Facebook Live video

We worked across the event, liaising with partners and stakeholders to commission creative content and deliver the digital marketing strategy as well as managing 14-18 NOW's social media channels on the day of the event.

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twitter

Great to see the @HRW team this morning with their flag! @FlytheFlag70 https://t.co/a6Tkzo9t69
RT @FlytheFlag70: .@MichaelMorpugo has written new lyrics for the protest song, Bread and Roses. Together we gather to raise the flag as we…
RT @libertyhq: The #HumanRights flag designed by @aiww flies above @SomersetHouse at the launch of #FlytheFlag70 https://t.co/CZxU2bWf1R
Nearly ready for the launch of #FlyTheFlag70 @SomersetHouse ! Will you be Flying The Flag for human rights this wee… https://t.co/e3JvQKSWeN
RT @FlytheFlag70: Ai Weiwei @aiww spoke to young people from London schools about Fly The Flag, his hopes for the project and the inspirati…
We can't wait! Join us and #FlyTheFlag70 next week and #standupforhumanrights https://t.co/On0P6clYda
Tank hard st work at TC HQ today on #BringYourDogToWorkDay https://t.co/EhD0SClwZp
Fantastic memories of the mighty CMN Tours which we had the pleasure of working on for over 10 years with our frien… https://t.co/EPdrwCgwiO
Happy #InternationalDayofYoga everyone! We just finished our regular Friday morning practice. Not quite such a dram… https://t.co/ajXrwzkLbu
.@Google & @facebook collaborate for the first time to counter #fakenews. https://t.co/hyYHCzBCGi