PROCESSIONS 2018

13.06.18

On 10 June 2018, we were at PROCESSIONS, as part of our work for 14-18 NOW. This UK-wide, mass participatory artwork celebrating 100 years of votes for women saw tens of thousands of women take to the streets in Belfast, Cardiff, Edinburgh and London.

On the day of the event we worked closely with producers Artichoke to commission and create content for the 14-18 NOW digital and social channels, capturing footage from all four cities, as well as interviewing members of the public for their reactions.

Video Content

We produced three short films which were released on the day, to complement the BBC live coverage and to give those who weren’t there a flavour of the atmosphere. Working with BBC 1Xtra DJ Jamz Supernova and other ambassadors, the films showed the march setting off in all four cities, the experience of being on the march and a series of reactions to the day, as well as a Facebook Live with Jamz and poet Theresa Lola. Films were also produced post-event showing highlights from the day across all four cities.

 Find out more about our work with 14-18 NOW.

Key Results

  • On Facebook, there were 719k impressions of 14-18 NOW content with over 2.7k user engagements on posts
  • Video content on Facebook generated 118k views, with 18k views for the Facebook Live video

We worked across the event, liaising with partners and stakeholders to commission creative content and deliver the digital marketing strategy as well as managing 14-18 NOW's social media channels on the day of the event.

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RT @LBOC2020: 📢Did you live in Brent between 1989 - 1993? @roymehta2 is trying to connect with those captured in his photography taken in…
Proud to have played a part in @LBOC2020. Congratulations to the team, artists & community for making it happen in… https://t.co/82LIkloD4G
Just 15 minutes to go everyone.. Tune in! https://t.co/lOKfxWoLY2 Zadie Smith talks to @LBOC2020 https://t.co/KbnkSzyGlG
Oooh.. Well this is a rather lovely event to close out @LBOC2020 👇👀👀👀 https://t.co/Vo9Xn7c3Gm
30 poems created to mark Human Rights Day and the importance of universal human rights, now more than ever… https://t.co/z4VMNIR64C
Great news from @LBOC2020. Get on over to #Brent to see art on the streets, libraries and public spaces of the boro… https://t.co/VyiR72ZTo1
@alexwhitley @ElyneMLL Congratulations 👏
.@we_flytheflag is back! Join them on 10 December to Fly The Flag for human rights when they make the importance of… https://t.co/nVaGsKhVlN
We loved watching this live, but if you missed it first time round tune into the full stream 👇@LBOC2020 https://t.co/hUILYPHESK
Congratulations to many friends, current & former clients involved in the R&D for @FestivalUK2022 https://t.co/5cFDNrmmMZ