PROCESSIONS 2018

13.06.18

On 10 June 2018, we were at PROCESSIONS, as part of our work for 14-18 NOW. This UK-wide, mass participatory artwork celebrating 100 years of votes for women saw tens of thousands of women take to the streets in Belfast, Cardiff, Edinburgh and London.

On the day of the event we worked closely with producers Artichoke to commission and create content for the 14-18 NOW digital and social channels, capturing footage from all four cities, as well as interviewing members of the public for their reactions.

Video Content

We produced three short films which were released on the day, to complement the BBC live coverage and to give those who weren’t there a flavour of the atmosphere. Working with BBC 1Xtra DJ Jamz Supernova and other ambassadors, the films showed the march setting off in all four cities, the experience of being on the march and a series of reactions to the day, as well as a Facebook Live with Jamz and poet Theresa Lola. Films were also produced post-event showing highlights from the day across all four cities.

 Find out more about our work with 14-18 NOW.

Key Results

  • On Facebook, there were 719k impressions of 14-18 NOW content with over 2.7k user engagements on posts
  • Video content on Facebook generated 118k views, with 18k views for the Facebook Live video

We worked across the event, liaising with partners and stakeholders to commission creative content and deliver the digital marketing strategy as well as managing 14-18 NOW's social media channels on the day of the event.

Share

twitter

A great opportunity for young people living in Brent⬇️, find out more here: https://t.co/QhWKszsT4d https://t.co/FpDyN4aA9M
Check out the launch of This is Croydon, what a borough! What an exciting year ahead! #ThisisCroydon https://t.co/4SQOPlKOPe
In 2018 we worked with @1418NOW on Danny Boyle’s Pages Of The Sea, marking 100 years since armistice. An amazing an… https://t.co/A0O2HkykcE
We're delighted to be at the Culture is Ordinary conference today as part of our role as Marketing & Communications… https://t.co/JaoyjPOu3M
Great job opportunity at WOW 👇 https://t.co/IU05qCjCfx
It’s all about perception…how do YOU experience the world? Give this fascinating & fun survey a go - no spoilers h… https://t.co/qbDw4Xyv3L
We were proud to be the marketing consultants for 14-18 NOW’s 5 year programme of events for the WWI centenary, its… https://t.co/kSjSiLAXzW
It’s National Rescue Dog Day raising awareness for the countless dogs in shelters who deserve a second change at a… https://t.co/IO6os5kWeJ
Good luck @southampton2025 wishing everyone a brilliant day! #MakeItSO https://t.co/JMiD6qLF6J
We spent an exciting morning at Woolwich Public Market for previews of the extraordinary @Drea_m_machine. It opens… https://t.co/Lw6U91UqXX