14-18 NOW

Marketing Consultancy

14 18 Now Cogency
14 18 Now Cogency
14 18 Now Cogency

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

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This time last year we worked with @1418NOW and partners across the UK and Ireland on Danny Boyle’s #PagesOfTheSeahttps://t.co/DEo45mK4mR
Another chance to catch #PeterJackson's stunning film for @1418NOW and @I_W_M https://t.co/siYpBw7fT8
The incredible #GraceJones has been announced as curator of the 2020 #meltdownfest @southbankcentre! We remember ma… https://t.co/o1lBPYRP7V
Be sure to catch this stunning show from our friends @coronettheatre - only a few tickets left! #Shadows https://t.co/bikgWOQRsF
More jobs @MIFestival could it be you? https://t.co/L7gboA1tJf
Forget Hallowe'en and get yourself along to this fantastic show @coronettheatre. Last night tonight.. https://t.co/hzMcJp4iou
We're there tonight! check out the review for #SweetLittleMystery @coronettheatre https://t.co/F1fSt4lty8
Our friends @GDIFestival are seeking an Engagement & Access producer https://t.co/LWMl7lT7k4
Fantastic evening @coronettheatre watching the sublime Another look at memory. Just 2 more performances tonight and… https://t.co/Vx0t6BhtZU