Marketing Consultancy
14-18 NOW was the UK’s arts programme for the First World War centenary, commissioning new work by leading contemporary across three seasons. The Cogency was the marketing consultancy for 14-18 NOW throughout the five-year programme. Our role was to generate UK-wide and international awareness of 14-18 NOW, to develop creative ways of telling the story and to support the 100s of arts and heritage partners across the UK to deliver the marketing of individual events.
We delivered the campaign strategy for each of the three major seasons in 2014, 2016 and 2018 and for the four-year UK-wide tour of Poppies: Wave and Weeping Window. We project managed the development of the award-winning website for the programme, oversaw the production of all visual assets and content throughout the five years and established social channels from scratch.
Achievements
