14-18 NOW

Marketing Consultancy

14 18 Now Cogency
14 18 Now Cogency
14 18 Now Cogency

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

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RT @FlytheFlag70: We're looking for schools to be a part of our national #FlyTheFlag70 campaign for #humanrights! Do you know a school that…
This sounds great. We hope to be there! https://t.co/3T6E0tdTbQ
Watch these films from @DonmarWarehouse for @FlytheFlag70. Get involved and create your own on the theme of what… https://t.co/KSJ5nGbOXD
A stellar line up this year @SomersetHouse @Film4 ! https://t.co/lZlbchPap6
RT @mashable: This exhibit is filled with art made entirely by AI https://t.co/e3Mumstdg0
RT @ace_national: If you’re going through a rough patch creativity can help you make it to the other side. Getting involved in the arts can…
RT @xanthe70: Calling all marketers - we are recruiting for a fantastic role - https://t.co/hnrVVIyTce #marketingstrategy
RT @LBOC2020: Our friends @VICEUK are hiring a Podcast Researcher to support our exciting collaboration. Apply here: https://t.co/tLuVYVxbuw
We were delighted to pick up the @CreativeReview award for Best In Book for #PagesOfTheSea @1418NOW last night! You… https://t.co/Ukv1QEtaGy