14-18 NOW

Marketing Consultancy

14 18 Now Cogency
14 18 Now Cogency
14 18 Now Cogency

The Cogency were the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 and 2018 and the on-going commissions inbetween. The marketing strategy was fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

Share

twitter

RT @LBOC2020: 📢Did you live in Brent between 1989 - 1993? @roymehta2 is trying to connect with those captured in his photography taken in…
Proud to have played a part in @LBOC2020. Congratulations to the team, artists & community for making it happen in… https://t.co/82LIkloD4G
Just 15 minutes to go everyone.. Tune in! https://t.co/lOKfxWoLY2 Zadie Smith talks to @LBOC2020 https://t.co/KbnkSzyGlG
Oooh.. Well this is a rather lovely event to close out @LBOC2020 👇👀👀👀 https://t.co/Vo9Xn7c3Gm
30 poems created to mark Human Rights Day and the importance of universal human rights, now more than ever… https://t.co/z4VMNIR64C
Great news from @LBOC2020. Get on over to #Brent to see art on the streets, libraries and public spaces of the boro… https://t.co/VyiR72ZTo1
@alexwhitley @ElyneMLL Congratulations 👏
.@we_flytheflag is back! Join them on 10 December to Fly The Flag for human rights when they make the importance of… https://t.co/nVaGsKhVlN
We loved watching this live, but if you missed it first time round tune into the full stream 👇@LBOC2020 https://t.co/hUILYPHESK
Congratulations to many friends, current & former clients involved in the R&D for @FestivalUK2022 https://t.co/5cFDNrmmMZ