14-18 NOW

Marketing Consultancy

14 18 Now Cogency
14 18 Now Cogency
14 18 Now Cogency

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.




The days of using trackers for third-party data are coming to an end, but what technologies will replace cookies? G… https://t.co/rDtTwIRrLz
Great article from @wearesocial, sharing their biggest tech trends of 2020 #CES2020 https://t.co/ycPpaH7KzD
We'll definitely be getting ourselves a copy of this! @artichoketrust https://t.co/CQGWDUecnw
@IWANTdesign Great. We have a rooftop bar & restaurant! And nice coffee. x
@IWANTdesign Yes! We were about to tell you! We’ve moved to the Market, a brilliant co-working space in Peckham… https://t.co/p6SU58r63K
Tank's managed to settle in on his first day in the new office! https://t.co/8POdnAZhuw
Look forward to catching this show again when it heads back to the @royalcourt! https://t.co/Ez7HvesoC5
(literally) sounds good! 30 Jan - it's in the diary! #Brent https://t.co/dffMVH5xRv
Nice. Thanks for sharing! https://t.co/7gr44aZK4n