14-18 NOW

Marketing Consultancy

14 18 Now Cogency
14 18 Now Cogency
14 18 Now Cogency

The Cogency have been the marketing consultants for 14-18 NOW since 2013, working on their major seasons in 2014, 2016 (and 2018) and the on-going commissions inbetween. The marketing strategy is fully integrated with the PR strategy, enabling key moments to generate UK-wide awareness – so far, reaching an audience of more than 30 million people.

The start of the 2016 season saw the relaunch of the website, season brochure creation and live-streaming of the press launch.

Over the seasons, we have worked closely with hundreds of partners, producers and venues on the commissions to promote the work and secure effective branding of 14-18 NOW on a range of projects including LIGHTS OUT, Letter to an Unknown Soldier, #PoppiesTour, the Dazzle Ships series, Dr Blighty and We’re here because we’re here.

1418now.org.uk

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@cog_design Successful tossing? What was preferred topping? Mine always 🍋 🍋. Missed it this year to see a great per… https://t.co/dPkkU9Nk4d
Another nice campaign for @londonsymphony Enjoyed the film! https://t.co/YTspTvuGpz
Thanks for the reminder! https://t.co/PpdAgB7ims
We completely agree! What an astonishing performance by Nico Holonics last night on opening night of The Tin Drum.… https://t.co/2ubWQRxu7V
💕vintage & second-hand? Our ⁦@marketpeckham⁩ neighbours, ⁦@busseybuilding⁩ & ⁦@CopelandParkSE,⁩ are hosting a… https://t.co/CKLPnu8PwP
#Rainbow over #Peckham. View from the 4th floor ⁦@marketpeckhamhttps://t.co/wqBSCfP9rR
Can’t wait! We’ll be there, soon! https://t.co/PmiJQWdq9J
thanks @SomersetHouse! We'll give it a listen. https://t.co/2TSKhfDknr
We're hoping to pop in... https://t.co/OhMoCjc3pC