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Influencer Outreach for the Almeida Theatre’s ‘Figures of Speech’

11.07.17

We recently worked with the Almeida Theatre on an exciting new digital project, Figures of Speech. The project explores some of history’s most important speeches through a series of films read by actors and young leaders. We were tasked with generating awareness of Figures of Speech for those outside of the Almeida’s typical target audience.

We delivered a targeted Influencer Outreach campaign, identifying and approaching online communities and influencers who did not fit the traditional ‘theatre-goer’ demographic. This approach complemented the Almeida’s in-house activity. We focused on those who had an interest in one or more of the themes covered by the films.

The Cogency identified and targeted influencers both in the UK and America, resulting in many individuals and organisations becoming vocal advocates for the project, successfully extending its reach and creating positive online conversation.

Influencers included The Royal Society of Literature, Pride in London, Women’s March London, National AIDs Trust, Shout Out UK and The Africa Centre. The content created included a Huffington Post contributor article, blog posts, inclusion in email newsletters and social media updates.

In total, over 4k social media posts were generated, and Twitter impressions reached 110 million

 

Figures Of Speech
We're delighted that Trouble in Mind @the_printroom has been nominated for the Offie Award in Best Production - fin… https://t.co/Zb5PIRYQQF
@nombonisogasa is centred on the change in South African politics in 1960. Pls can u DM us so we can send more info? (2/2)
@nombonisogasa Hey, we're working on a project with the Almeida Theatre that we think you'd be interested in. This part of the series (1/2)
@SteveHall5582 interested in. The latest part in the series focuses on a change in world politics. Pls can u DM us for more info? (2/2)
@SteveHall5582 Hi Steve, Hope you're well. We're working on an exciting new project with Almeida Theatre that we think you'd be (1/2)
@DrJamesRogers us so we can send more info? (3/3)
@DrJamesRogers think you'd be interested in. The latest part of the series focuses on a change in world politics. Pls can u DM (2/3)
@DrJamesRogers Hi James,Hope ur well. We're getting in touch as we are working on an exciting new project with Almeida Theatre that we (1/3)
@_WorldSolutions latest part of the project is based on world politics. Pls can u DM us so we can send over more info? (2/2)
@_WorldSolutions Hi, Hope ur well. We're working on an exciting project with Almeida Theatre that we think you'd be interested in. The (1/2)