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Influencer Outreach for the Almeida Theatre’s ‘Figures of Speech’

11.07.17

We recently worked with the Almeida Theatre on an exciting new digital project, Figures of Speech. The project explores some of history’s most important speeches through a series of films read by actors and young leaders. We were tasked with generating awareness of Figures of Speech for those outside of the Almeida’s typical target audience.

We delivered a targeted Influencer Outreach campaign, identifying and approaching online communities and influencers who did not fit the traditional ‘theatre-goer’ demographic. This approach complemented the Almeida’s in-house activity. We focused on those who had an interest in one or more of the themes covered by the films.

The Cogency identified and targeted influencers both in the UK and America, resulting in many individuals and organisations becoming vocal advocates for the project, successfully extending its reach and creating positive online conversation.

Influencers included The Royal Society of Literature, Pride in London, Women’s March London, National AIDs Trust, Shout Out UK and The Africa Centre. The content created included a Huffington Post contributor article, blog posts, inclusion in email newsletters and social media updates.

In total, over 4k social media posts were generated, and Twitter impressions reached 110 million

 

Figures Of Speech
RT @GDIFestival: #tbt to the magical Fly By Night by @_DukeRiley which opened the 2018 #GDIFestival three weeks ago today on the banks of t…
A truly incredible evening...#CurtainUp on the #BBCproms with Five Telegrams by @AnnaHMeredith & @59productions Co… https://t.co/TDnikhfaFn
RT @AnnaHMeredith: Woah! Thanks so much to everyone who came to #FiveTelegrams @bbcproms last night - was SUCH an honour to do this special…
We can't wait for this one tonight #FiveTelegrams with @AnnaHMeredith @59productions. Curtain raiser for the… https://t.co/1oQiJlDv9p
RT @BBC_Teach: The @bbcproms 🎶 kick off tomorrow with music composed by Ralph Vaughan Williams and Gustav Holst in response to #WW1. Their…
This is going to be a corker. Shame @TheCogency office will be busy leading up to a very significant date in Novemb… https://t.co/t1sZgtgHIb
RT @1418NOW: "'Are there different ways of telling a story?’ [...] here is something to be excavated, here is the site of a mass grave we n…
RT @YourRoyalDocks: 7 days left until #DockBeach opens in #Newham! Come to #RoyalVictoriaDocks to try your hand at yoga, enjoy a taste of s…