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Influencer Outreach for the Almeida Theatre’s ‘Figures of Speech’

11.07.17

We recently worked with the Almeida Theatre on an exciting new digital project, Figures of Speech. The project explores some of history’s most important speeches through a series of films read by actors and young leaders. We were tasked with generating awareness of Figures of Speech for those outside of the Almeida’s typical target audience.

We delivered a targeted Influencer Outreach campaign, identifying and approaching online communities and influencers who did not fit the traditional ‘theatre-goer’ demographic. This approach complemented the Almeida’s in-house activity. We focused on those who had an interest in one or more of the themes covered by the films.

The Cogency identified and targeted influencers both in the UK and America, resulting in many individuals and organisations becoming vocal advocates for the project, successfully extending its reach and creating positive online conversation.

Influencers included The Royal Society of Literature, Pride in London, Women’s March London, National AIDs Trust, Shout Out UK and The Africa Centre. The content created included a Huffington Post contributor article, blog posts, inclusion in email newsletters and social media updates.

In total, over 4k social media posts were generated, and Twitter impressions reached 110 million

 

Figures Of Speech
Make sure you don't miss out on seeing this amazing sculpture before the end of the 2018 #PoppiesTour! https://t.co/e3iuGWLEnM
Looking forward to @yokoono opening next year's @MIFestival cg https://t.co/jP7VEBCUvH
A new show in our local park... cg https://t.co/pPHEqB16gH
RT @YSPsculpture: Congratulations to #CerithWynEvans, winner of the #HepworthPrize for #Sculpture @HepworthGallery. You may remember this s…
RT @WeAreWunderbar: Last call for for #greatinywar tickets. @BobbytheBaker's hit art installation will move out of 133 Sidney Grove, Newcas…
RT @AkramKhanLive: It’s almost that time of year! The atmosphere @Sadlers_Wells last year for @darbarfestival was powerful. With the succe…
#PagesoftheSea what a day that was. cg https://t.co/JN2zIR9MmB
Quite fascinating. cg https://t.co/AIyLjfDAHE
Nice piece in the @Telegraph about the female portraits in #PagesoftheSea A week ago today, we were getting ready t… https://t.co/3zlsTath5z
His gig @SomersetHouse a couple of years ago was just outstanding. cg https://t.co/xJucMTQLtR