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Influencer Outreach for the Almeida Theatre’s ‘Figures of Speech’

11.07.17

We recently worked with the Almeida Theatre on an exciting new digital project, Figures of Speech. The project explores some of history’s most important speeches through a series of films read by actors and young leaders. We were tasked with generating awareness of Figures of Speech for those outside of the Almeida’s typical target audience.

We delivered a targeted Influencer Outreach campaign, identifying and approaching online communities and influencers who did not fit the traditional ‘theatre-goer’ demographic. This approach complemented the Almeida’s in-house activity. We focused on those who had an interest in one or more of the themes covered by the films.

The Cogency identified and targeted influencers both in the UK and America, resulting in many individuals and organisations becoming vocal advocates for the project, successfully extending its reach and creating positive online conversation.

Influencers included The Royal Society of Literature, Pride in London, Women’s March London, National AIDs Trust, Shout Out UK and The Africa Centre. The content created included a Huffington Post contributor article, blog posts, inclusion in email newsletters and social media updates.

In total, over 4k social media posts were generated, and Twitter impressions reached 110 million

 

Figures Of Speech
Be quick! Closes on Friday! https://t.co/AC5EAJ2k5M
RT @TessNetwork: 4 #tessnet members presenting at #amaconf - Sarah @LivEveryPlay, Alison @NationalTheatre, Amanda @rxtheatre & Jim @LiveThe
RT @theartsdesk: V good news indeed for radio arts coverage. https://t.co/7JD6uUCidk
RT @benasmith: Hearing Michael Abrash at F8 and @Oculus Connect has been inspiring, true "wow" moments. Must read on future of #VR https://…
RT @timcwood: Sharing economy growing faster than Facebook, Google and Yahoo. Like saying it's a bigger star than Jay Z, Beyoncé and Leo Sa…
looks like a great session. Looking forward to hearing about it from our Selina _cg https://t.co/bC1paIxkCd
RT @sciencemuseum: You can now relive our #Cosmonauts exhibition on @googlearts & experience the museum in Google Street View 🚀🔭🏛️🗺️💪https:…
we're watching! _cg https://t.co/jZMda0LV4R