Generating 5.5 million impressions for the 2018 #PoppiesTour announcement

23.10.17

On 18 October 2017, we helped 14-18 NOW announce the venues for the upcoming 2018 Poppies Tour. The iconic sculptures Poppies: Wave and Weeping Window will travel to six new locations in 2018, the final year of the Poppies Tour. They will then enter Imperial War Museum‘s permanent collection.

We co-ordinated the announcement across 14-18 NOW’s website and social media, creating all digital content, including engaging social posts, website copy, and e-newsletters. We also commissioned and disseminated appropriate design. We worked closely with the presenting partners to ensure the launch had maximum impact. The announcement ultimately generated over 1.3k posts and 5.5 million Twitter impressions.

We will be working on the Poppies Tour throughout next year, planning and implementing the marketing campaign and working with the various partners and stakeholders.

Gallery

Influencer Outreach for the Almeida Theatre’s ‘Figures of Speech’

11.07.17

We recently worked with the Almeida Theatre on an exciting new digital project, Figures of Speech. The project explores some of history’s most important speeches through a series of films read by actors and young leaders. We were tasked with generating awareness of Figures of Speech for those outside of the Almeida’s typical target audience.

We delivered a targeted Influencer Outreach campaign, identifying and approaching online communities and influencers who did not fit the traditional ‘theatre-goer’ demographic. This approach complemented the Almeida’s in-house activity. We focused on those who had an interest in one or more of the themes covered by the films.

The Cogency identified and targeted influencers both in the UK and America, resulting in many individuals and organisations becoming vocal advocates for the project, successfully extending its reach and creating positive online conversation.

Influencers included The Royal Society of Literature, Pride in London, Women’s March London, National AIDs Trust, Shout Out UK and The Africa Centre. The content created included a Huffington Post contributor article, blog posts, inclusion in email newsletters and social media updates.

In total, over 4k social media posts were generated, and Twitter impressions reached 110 million

 

Figures Of Speech
cogency where are they now

The Cogency is hiring

03.07.17

MARKETING CO-ORDINATOR 14-18 NOW 

The Cogency is seeking a Marketing Co-ordinator to support the delivery of the marketing strategy for one of the company’s major projects: 14-18 NOW, the UK’s arts programme for the First World War centenary.

The post-holder will be based at The Cogency, working closely with the 14-18 NOW client team (based at Imperial War Museum, London) and with programming partners presenting events across the UK. The ideal candidate will have a solid background in cultural marketing, and should possess excellent communication and administrative skills, a keen attention to detail and the ability to communicate with people at a range of levels.

This is an exciting opportunity for someone wishing to work with a dynamic, forward-thinking company working with some of the UK’s leading arts and cultural organisations.

Click here to view the full job description and person specification

Full time position offered for the period September 2017 – December 2018
Salary £25,000pa (pro rata)

Applications by CV and covering letter by email to jobs@thecogency.com or The Cogency, Unit 3, Ivory Wharf, 4 Elephant Lane, London SE16 4JD

Closing Date: Monday 17 July, 5pm
Interviews will take place w/b 24 July 2017

The Cogency is committed to Equal Opportunities and welcomes applications from all sections of the community.

The Cogency wins Best in Book at the Creative Review Annual 2017

08.05.17

We're thrilled to announce that The Cogency has won Best in Book at the Creative Review Annual 2017, in the 'experiential' category. The award recognises our work on We're here because we're here, created and conceived by Jeremy Deller and commissioned by our clients 14-18 NOW.

 

 

 

The Creative Review Annual highlights stand-out work from around the world, showcasing the best in visual communications from the past year. This brings our award total up to 12, including five Drum Dream Awards, four Social Buzz Awards, and two Digital Impact Awards!

Q&A with Cathy and Janice, Directors of The Cogency

07.04.17

Cathy and Janice, our two Directors, share their memories of the past eighteen years, plus their inspirations and highlights, in this Q&A.

 

What inspired you to found The Cogency?

Cathy: The idea to start The Cogency was sparked by a surprisingly short conversation with Michael Smith. I was working at Serious, the live music producers, at the time, and Michael was our main designer so we’d been working together for about 5 years. At the end of one of our infrequent face-to-face meetings (we did most things over the phone or by fax), Michael said: ‘I think we should set up a company together’ and it just felt right. We thought there was a need for a company that was confident working across the whole cultural sector – all genres of music and contemporary arts – and we thought it could be us. We set the company up and invited Janice to join us from Greenwich and Docklands Festival and happily, our hunch paid off.

 

What’s been a highlight of the past eighteen years?

Cathy: That has to be the partnership with Janice – she is a daily inspiration.

Janice: There have been so many it’s hard to choose...! Certainly walking into the courtyard at Somerset House to see the giant screen for the first time at Film4 Summer Screen was a proud moment, as we worked closely with the team there and at Film4 to establish the event. Last year’s We’re here because we’re here by Jeremy Deller and Rufus Norris was obviously a highlight. Standing in Waterloo Station seeing the first soldiers appear was a spine-tingling moment. All the months of planning and secrecy had been worthwhile. But there have been so many special moments over the years – too many fantastic Barbican concerts to mention, inspiring events at Greenwich Dance who we worked with for many years, seeing them bring dance into the community, or our work with Clean Break whose work is always thought-provoking with real impact.

 

What’s your favourite thing about your job?

Cathy: Probably the work and artists that I get to experience because of the job – some of whom I probably won’t have come across. Plus, running and nurturing a small company is a very rewarding experience – although until we decided to set up The Cogency, it wasn’t ever something I saw myself doing. Being a project-based company means that we get to have a lot of new beginnings and endings – so even projects that we’ve worked on for more than ten years, like SKATE at Somerset House, feel fresh each year.

Janice: The variety. No two days are the same and it certainly doesn’t feel like I’ve been doing the same thing for 18 years. Plus the fantastic team we have here – it’s a pleasure to work with everyone.

 

Describe the office culture of The Cogency in three words.

Cathy: Collaborative, creative, organised.

Janice: Relaxed, friendly, hard-working.

 

What’s the best thing you’ve seen in London recently?

Cathy: Tough to pick just one, but The Infinite Mix – the Hayward Gallery’s off-site collaboration with the Vinyl Factory at 180 The Strand – is still a stand out for me. The combination of the space and the work was exhilarating.

Janice: I saw Maliphantworks, a selection of new and early works by Russell Maliphant, performed by Russell and the original dancers at our new client venue The Print Room in Notting Hill. In the next few weeks, I’m looking forward to seeing Cardboard Citizen’s play cycle Home Truths at Southwark Playhouse and Sarah Turner’s film Public House about my local pub The Ivy House, which was saved from developers by the community.

 

How do you see your role at The Cogency?

Janice: As Directors, our role is a combination of delivering strategy and campaigns for our clients and projects, alongside managing the company. I lead on the human resources and office management side of the business, whilst Cathy focuses on finance.

 

What’s your favourite object in The Cogency office?

Cathy: It changes, but at the moment it’s the two We’re here because we’re here artworks.

Janice: The Chris Nash limited edition photographic print of the dancer Michael Clark in O. I love Michael’s work and Chris is a fantastic photographer who has captured so many of the dancers of the past 30 years. That and our Nespresso machine!

 

What inspires your work?

Cathy: The talents of the people that we work with – be it our clients, our own team or the external partners we work with like designers, film makers, and developers. But it starts with the insight of the producers and/or artists involved in a project – to understand what they’re trying to do with a project. And then figuring out how best to connect with the potential audiences.

Janice: A passion and love of the arts.

The Cogency turns eighteen!

05.04.17

The Cogency was founded in April 1999, so we are now officially eighteen. We celebrated with cake, candles, and more cake!

We also sent a little surprise to a few of our favourite people... it was great to see you all #celebratewithTheCogency!

Gallery

This year’s Skate at Somerset House

09.01.17

We are nearing the end of our 2016 campaign for Skate at Somerset House, which has become a key feature of our annual calendar.

In 2015, we worked with the Blaine Brothers to produce a short film to promote the full Skate experience. This season we have again enjoyed assisting with the creation of a short film. We worked with Kingdom Creative and Somerset House to produce a one-minute film that presented a ‘day in the life’ of the ice rink, from the ice marshals enjoying the empty rink in the morning, through to a fun-filled club night in the evening.

Parts of the video were filmed on a BATCAM™, a remote-controlled camera that can capture footage from the air. This enabled the film to include stunning aerial views of the ice rink in situ.

The Cogency supported the film on social media channels with a highly successful Facebook and Instagram campaign, which reached nearly 200,000 people, on top of organic reach to over 10,000 people.

Illuminated River

23.12.16

In 2016, The Cogency were delighted to be part of the Illuminated River project. This design commission will light London’s bridges along the River Thames in a unified scheme. It will be a permanent public artwork, designed to enrich people’s experience of London’s bridges and the River Thames.

Kathryn Winter, The Cogency’s Head of Digital, delivered the social media strategy for the preliminary consultation period, raising the profile of the project and generating excitement during its initial stages. This included promoting an accompanying exhibition at the Royal Festival Hall, seen by over 10,000 people, and developing the project’s social media presence on Facebook, Twitter and Instagram.

The Illuminated River International Design Competition attracted 105 submissions, six of which were shortlisted. The winning team was announced by Sadiq Khan, Mayor of London, on 7 December 2016: Leo Villareal, an internationally acclaimed light artist, working in partnership with renowned architects and urban planners Lifschutz Davidson Sandilands. Their entry, entitled ‘Current,’ envisions the bridges as monumental canvases, cloaked in washes of soft coloured light.

The design concepts will now be developed and fine-tuned, as the team work in collaboration with stakeholders and partners along the river, and in consultation with the public. The project is expected to be underway by 2018.

The Cogency are a multi-award winning agency

16.12.16

We’re award winners! Again! In addition to the five Drum Dream Awards we won back in October for our work with client 14-18 NOW for we’re here because we’re here, we have subsequently won two awards at the Digital Impact Awards and a further four at the Social Buzz Awards.

we’re here because we’re here was a national event to mark the centenary of the Battle of the Somme held on 1 July 2016. Thousands of volunteers dressed in First World War uniforms appeared silently and unexpectedly in locations across the UK, each representing a soldier who had died on the first day of the Somme 100 years before. Commissioned by 14-18 NOW, conceived and created by Turner Prize-winning artist Jeremy Deller in collaboration with Rufus Norris, Director of the National Theatre.

See below for a full list of the awards we have won:

DRUM DREAM AWARDS
Public Sector: Single execution or campaign
Experiential: Temporary installation & live events
Digital: Social Media
Social Strategy
THE GRAND PRIX

DIGITAL IMPACT AWARDS
Best corporate use of viral
Best use of digital in NFP sector

SOCIAL BUZZ AWARDS
Best Charity/Not for Profit Social Media Strategy/Campaign
Best Social Event
Best User-Generated Content
CHAIRMAN’S AWARD

cogency where are they now

The Cogency welcomes new staff

17.11.16

We welcome two new members of staff to The Cogency team this month. Lauren Brown, our new Marketing Assistant joins us in December from her role at a marketing agency in Newbury. Lauren has also worked at the National Portrait Gallery, the V&A and The Fawcett Society.

Rebecca Woodham is our new Office Administrator. Rebecca has a wealth of administration experience gained at companies including Universal, Nickelodeon and Atelier Abigail Ahern.

We are very sorry to say goodbye to our current Administrator Lucy McGrath who leaves us after two years to develop her practice making traditional marbled paper and books.

We’re an award-winning agency

12.10.16

We’re thrilled to announce that The Cogency are award winners! We were nominated for 5 Drum Dream Awards in their Creative and Strategy categories for our work with 14-18 NOW’s 'we’re here because we’re here' – a public artwork by Jeremy Deller with Rufus Norris that made a powerful impact on the public across the UK on 1 July.

Announced last night at the awards ceremony at the Emirates Stadium, we won 4 of the 5 awards that’d we’d been nominated for, plus the Grand Prix overall award for producing ‘some seriously special work’:

• Public Sector: Single execution or campaign
• Experiential: Temporary installation & live events
• Digital: Social Media
• Social Strategy
• THE GRAND PRIX

In addition, we have also been nominated for the Digital Impact Awards and Social Buzz Awards – stay tuned to see how we fare and keep everything crossed for us.

John Ellson

26.09.16

We were saddened to hear of the death of John Ellson last week. John and his company ESIP were The Cogency’s very first client as part of their work on the 40th anniversary celebrations of Ronnie Scott’s jazz club and we continued to work with John on other projects over the years. Our founding Director Cathy was also formerly Marketing Manager at Serious where she worked alongside John for over 5 years during his time as Director there.

Our memories of John are of a generous person who lived life to the full, was passionate about the music he promoted and made a great lunch date! Our thoughts are with his family and friends at this sad time.

London Design Biennale & Björk Digital

19.09.16

Two of our projects are live and currently taking over Somerset House: London Design Biennale and the Björk Digital.

We have created a Facebook 360 video of Björk's Stonemilker VR, which features in Björk Digital, to give people a taste of what they can expect at the exhibition. The post is currently generating great engagement, having received over 41k views, 345 shares and 700 likes.

We are also into the last week of the UK’s first ever London Design Biennale featuring installations throughout Somerset House, from 37 countries and territories responding to the theme Utopia by Design.


India's installation at the London Design Biennale, Chakraview

Accompanying the Biennale is an extensive programme of daily talks, including upcoming talks from Guardian journalist Leo Hollis, and Annabel Karim Kassar, architect for Lebanon’s installation, a slice of Beirut street life featuring falafel and coffee stalls, a small lounge cinema, street signs, carts, and even an authentic barber shop.

Awards Gallery

Award Nominations

09.09.16

We are delighted that The Cogency has been nominated for 7 marketing awards for our work with 14-18 NOW. The nominations are for 'we’re here because we’re here' - the public artwork by Jeremy Deller with Rufus Norris that made such a powerful impact on the public across the UK on 1 July.

We are up for 5 Dream Awards in their Creative and Strategy categories, and 2 Digital Impact Awards:

The Drum Dream Awards:

Creative
• Public Sector: Single execution or campaign
• Experiential: Temporary installation & live events
• Digital: Social Media
Strategy
• Social Strategy
• Digital Strategy

Digital Impact Awards:

• Best corporate viral campaign
• Best use of digital by Charity, NGO or NFP

'we’re here because we’re here' saw 1,400 soldiers in First World War uniforms appear without any prior warning or explanation across the UK from 7am on 1 July 2016. The event marked the 100th anniversary of the first day of the Battle of the Somme and was a new kind of public commemoration – bringing the memorial to people rather than asking people to visit a memorial.

Working under a cloak of total secrecy to protect the project’s complete information embargo, The Cogency with 14-18 NOW, the artist, producers and the marketing departments of the 26 partner theatres devised and planned the marketing and social campaign, and engaged a number social media influencers from across the UK plus photographers and filmmakers.

The project also required the development of a new social agregator tool in order to upload thousands of public posts during the day.


Development by Effect. Design by the unloved

The project’s impact was phenomenal. More than 2 million people experienced it live with a further 30 million people experiencing it via the media. It generated more than 100,000 posts online, racked up 340+ million impressions on social media channels and drove more than 114,000 people to the project website.

'we’re here because we’re here' was the first time the three national theatres had collaborated and the first time so many UK theatres had worked together: a suitable couple of firsts for one of the most ambitious public art commemorative events ever staged in the UK.

We are very proud of our work on the project and to have been part of such a productive and collegiate working experiment with so many partners.

For now, we’re enjoying being nominated for so many awards. In about a month’s time, we find out how we did. Fingers crossed…

MIF17

19.08.16

It’s that time again. We’re gearing up for the next Manchester International Festival. It’s #6 and the first one with new artistic director, John McGrath. The Cogency has had the very great pleasure of working on every Festival so far and we’re excited about the plans for MIF17. The dates have been known for some time [29 June to 16 July 2017] and in the autumn, the first shows will be announced and put on sale.

One of the joys of working on MIF is the early involvement in the programme - hearing the plans and seeing the work develop from concept to fully developed project. As ever with work that is evolving, it demands regular re-appraisal to check that your understanding of the work is still in line with the work itself – what it will be, who its audience may be and how best to talk to them. Some of that process began in earnest last week when I spent the afternoon with MIF’s Janina and Nadja, looking at the shape of the Festival. Mapping the balance of programme: weekday vs weekend shows, matinees vs evening performances, the flow of the run, when shows open and whether that shape supports people seeing as much of the Festival as they want. As an insightful ex-boss* once told me: “a festival isn’t a festival unless it makes you make some hard choices”.

*apologies to John Cumming at Serious for any paraphrasing

Björk Digital

11.08.16

We are very excited to be working with Somerset House on the marketing for the European premiere of Björk Digital, an immersive virtual reality exhibition of digital and video works resulting from Björk’s collaborations with some of the finest visual artists and programmers in the world. 

Björk Digital will include Black Lake, Björk’s immersive film commissioned by the New York’s Museum of Modern Art. Filmed in the highlands of Iceland, the work was directed by the Los Angeles-based filmmaker Andrew Thomas Huang. In Mouthmantra VR, Björk worked with director Jesse Kanda to capture intense footage from inside her mouth whilst she sings the title track, her teeth and tongue twisting and seemingly taking on a life of their own. Meanwhile, Notget VR, directed by Warren Du Preez and Nick Thornton Jones, presents Björk as a digital moth giantess transformed by stunning masks created by artist James Merry.

Somerset House’s edition of the Björk Digital exhibition will also include never-before-seen work by Björk. There will also be an interactive educational space which showcases the innovative apps and custom-made musical instruments from Biophilia.

Book tickets here.

Bjork Digital Exhibition at Somerset House is supported by
Intel, AMD, HTC, Bowers and Wilkins and Barco Iosono.

#wearehere

01.07.16

We’re proud to have been part of we’re here because we’re here a modern memorial to mark the centenary of the Battle of the Somme.

The event was commissioned by our client 14-18 NOW and conceived and created by Turner Prize-winning artist Jeremy Deller in collaboration with Rufus Norris, Director of the National Theatre. Lasting just 12 hours, thousands of volunteers dressed in authentic First World War uniform took to the streets of the UK in a poignant tribute to mark 100 years since the start of the bloodiest battle of the First World War.

We developed the digital marketing strategy for the event, co-ordinating digital and social media activity of all hub partners and developing the microsite www.becausewearehere.co.uk which aggregates all content via the hashtag.

See images and hear the public response on #wearehere

we're here because we're here

14-18 NOW Poppies Tour - Summer 2016

28.06.16

We continue to work as marketing consultants for the Poppies Tour, working with our client 14-18 NOW. Poppies: Weeping Window received over 40,000 visitors whilst installed at St Magnus Cathedral, Orkney this Spring, the sculpture was part of the Battle of Jutland commemorations. Lincoln Castle is the second venue to present Poppies: Wave, where it will be on display until 29th September and has already received over 120,000 visitors. 

Following the display in Orkney, the ‘Weeping Window’ will go on show at the Black Watch Museum in Perth today: a historic building in memory of the 50,000 men who fought across the Western Front, Mesopotamia and Salonika.

Find out more about the poppies.
Join the conversation: #PoppiesTour

Film4 Summer Screen Best of Ten By Kubrick

07.06.16

This year we worked with Kennedy Monk Ltd. on the design for a Film4 Summer Screen voting widget with a twist. Audiences can choose from a list of classic films by Stanley Kubrick but will only discover the winning film when the reels start rolling on the night! 

Vote for your favourite now:

London Design Biennale Albania

London Design Biennale

07.04.16

We helped launch the first ever London Design Biennale on 22 March.

Taking place this September (7-27), it will provide a prestigious, global stage for leading contemporary design and design-led innovation, creativity and research. Over 30 countries will present installations and exhibitions in the heart of the capital under the theme 'Utopia by Design'. We are working alongside the in-house team and Brunswick PR to deliver marketing for this inaugural event.

Find out more

Image credit: Albania -® Helidon Xhixha

 

Salisbury Cathedral from teh Meadows at Oriel y Parc Gallery

Salisbury Cathedral from the Meadows on show at Oriel y Parc

23.03.16

The next leg of the Aspire tour has begun with the opening of Oriel y Parc's exhibition of Constable’s Salisbury Cathedral from the Meadows. Set in Wales’ coastal national park the painting will be accompanied by other works by Constable, as well as works by JMW Turner and Graham Sutherland, who bequeathed a body of his artwork to Pembrokeshire.

We have also just met with the team at Salisbury Museum to discuss plans for when they host the painting from September, situated opposite the painting’s subject.

Aspire, Salisbury Cathedral from the Meadows interactive widget

People Show's 50th year

21.03.16

'Theater without People Show would be like music without rock ‘n roll' Sam Shepard, 2013

Having worked with them on their Hands Off / Fallout double bill at Toynbee Studios in 2014, we are now working with People Show on their communications across their 50th year.

People Show have been described as alternative theatre, site-specific theatre, devised theatre and live art. Back in 1966 when they started none of these terms existed - it was all just lumped under ‘happenings’.

Now on show number 130, the company features three generations of People Show artists all working under a collective banner, including founding artist Mark Long.

We will be working as consultants across their communications, including aspects of branding, social media and audience development – watch this space!

People Show
Gallery

The Blaine Brothers' new film Nina Forever screens from Monday

11.02.16

This week we invite you to help support our friends The Blaine Brothers. We’ve worked with Chris and Ben for over 10 years on projects for numerous clients including Somerset House, Without Walls, 14-18 NOW and Norfolk & Norwich Festival.

Their fantastic new indie-horror film Nina Forever is showing through OurScreens across London from Feb 14. Like crowdfunding, unless enough seats are filled the screenings can’t go ahead so it would be great if you could help spread the word! Some of us will be at the Brixton screening if you want to come and say hello.
Nina Forever tells the story of colleagues Holly and Rob who’s attempts at romance are thwarted by Rob’s ex-girlfriend, Nina, from beyond the grave…

For more details and to book click here

Our support of the 14-18 NOW 2016 season launch

05.02.16

Last month, our major project 14-18 NOW announced its 2016 season to a fantastic response. As the marketing consultants, our role for the day of the launch was to develop and play out the digital campaign, this included live streaming the launch via Periscope, we produced film content to screen at key moments during the speeches including the 14-18 NOW – The Story So Far film, and co-ordinating the 14-18 NOW partners’ social media strategies for the day which resulted in a huge amount of support from all of our partners, stakeholders and the general public.

The announcement reached 10.1 million Twitter users on the day of the launch – see the reactions here.

AOM header

Run Riot Projects – The Art of Mindfulness

15.01.16

We are working with our friends, Run Riot on their project The Art of Mindfulness, a not-for-profit organisation dedicated to inspiring Mindfulness in everyday life through a creative program of courses, workshops, live events and other artistic projects.

There’s just over a week to go until their next 5 week Mindfulness course begins at the Free Word Centre in Farringdon. Led by Mindfulness expert Dr Tamara Russell, the course covers the science behind Mindfulness and will teach participants how to be more present in their daily lives. Our Director, Janice White who is also a teacher of minded yoga can highly recommend Mindfulness from personal experience.

Find out more here

Another successful Skate at Somerset House season

11.01.16

After another successful season of Skate at Somerset House, it’s time to put the skates away until November.

New for this year’s campaign, we commissioned the award-winning Blaine Brothers (Nina Forever) to make a short film set at Skate at Somerset House, starring Fiona O’Shaughnessy (Jessica Hyde in Channel 4’s Utopia). Somerset House is frequently used as a filming location, but few have intended it to appear as Somerset House, and this is the first film to use Skate at Somerset House itself as the setting (unless you are including Love Actually).

We supported the film with a campaign across YouTube and Facebook, resulting in circa 23,000 clicks on YouTube and over 15,000 complete views of the trailer on Facebook and  in the last three weeks.

The Cogency welcomes two new members of the team

23.12.15

In December, we welcomed Kathryn Winter to the team as our new Head of Digital. Kathryn will lead on strategy development & implementation of digital and social projects.

We are also delighted that Selina Ocean will re-join the team in January as the Marketing Manager for our major project 14-18 NOW.

We are very sad to say goodbye to our Associate Director Jennifer Bartle who leaves us after 6 years to join the team of design company The Unloved as Account Director. We will miss Jen enormously, but wish her all the best in her new role and look forward to working with her on projects in the future.

Our new sting for Le Patin Libre

18.12.15

We are working on the campaign for Canadian ice dance quintet extraordinaire, Le Patin Libre, whose show Vertical will be taking place on Somerset House’s ice rink 12-16 January.

We recently finished producing this short sting (with filmmaker Ed Inglis), which on the back of the ad campaign we ran on Facebook has so far clocked up over 67,000 views and counting.

Le Patin Libre - Vertical at Somerset House ice rink 12-16 January 2016
Le Patin Libre skating

Le Patin Libre: our latest project with Somerset House hits the ice

20.11.15

We were treated to a short performance by the fabulous Le Patin Libre at the opening of Skate at Somerset House last week. The award-winning Canadian figure-skating quintet hit the ice to entertain guests at this year’s launch party.

We loved watching their unique blend of technical skating skill and unique contemporary style, and are delighted to be marketing their show Vertical at Somerset House ice rink in January.

See Le Patin Libre at Somerset House

Poppies: Weeping Window launched in Liverpool

13.11.15

Last week we launched the installation of the sculpture Weeping Window at St. Georges Hall, Liverpool, as part of our work as Marketing Consultants for the 14-18 NOW Poppies tour. The installation opened to coincide with Remembrance Sunday & Armistice Day and attracted over 40,000 visitors on its opening weekend, prompting a phenomenal response on social media. You can see some of the audience reaction below.

Storify-Reception of Poppies installation in Liverpool over Remembrance Day

#JoanneThePlay Storify

27.10.15

Joanne is coming to a close on 31 October and we wanted to share some of the extraordinary audience reactions we have had to the show.

Marking our seventh project with the hugely talented Clean Break, the remaining performances are nearly sold out.


 

‘Moodie’s extraordinary talent and assurance are evident from the opening lines.’
★★★★ What’s On Stage

‘Performed with a terrific imaginative generosity, wit and presence by Tanya Moodie.’
★★★★ Independent

*‘An engaging hour … helps to drive home the tragedy at the piece’s core.’
★★★★ Time Out

‘Róisín McBrinn is to be congratulated not only for commissioning such a vibrant and unsettling piece, but for crisp direction and casting such a mesmerising performance.’
★★★★ What’s On Stage

‘This is one of the most generous, expressive, focused, compassionate and compelling performances you’re ever likely to see.’
Arts Desk

‘Both emotional and hilarious; you won’t want to take your eyes off the stage.’
★★★★★ Upcoming

Clean Break's latest production Joanne opens at Soho Theatre

07.10.15

We are working on our seventh project with the magnificent Clean Break, which previews tomorrow 13 October
Watch the trailer above or visit the Soho Theatre website for tickets

Dazzle-It-app-images

The Cogency launches new app Dazzle It

08.09.15

Today The Cogency launches its very first app for client 14-18 NOW, working alongside digital PR agency Hot Cherry. Developed by Corporation Pop, Dazzle It uses cutting-edge technology that allows you to remix work by contemporary artists including the godfather of Pop Art Sir Peter Blake, best known for designing The Beatles' Sgt Pepper's album cover.

Simply download the app for Apple or Android devices, create unique artwork and share it with the world! Here’s what the press had to say about Dazzle It:

Dazzle It is inspired by 20th century artists who painted ships in dazzle camouflage to confuse German U-boats during the First World War. Learn more about the history of Dazzle here.

Gallery

David Byrne's Meltdown 2015: The Cogency's Highlights

13.08.15

Southbank Centre’s 22nd Meltdown, curated by David Byrne starts next week. Byrne brings his eclectic edge to the 2015 festival. Here are some of our highlights:

WEEK 1

Bianca Casady & The C.i.A.
17-18 Aug
Meltdown opens with Bianca Casady designing a mysterious and suggestive parallel world starting with a hundred-year-old untuned piano, a dusty typewriter and stacks of poems filtered into songs. Get a taste for her work that she premiered in Hamburg during the International Summer Festival here.

There Will Be Blood – LIVE 
19 Aug
Paul Thomas Anderson’s film screens with a live performance of Jonny Greenwood’s score by the London Contemporary Orchestra. Greenwood himself will be performing on the Ondes Martenot, an early electronic instrument.

Carmen Consoli 
21 Aug
Consoli is a star in Italy with 11 platinum and 2 gold certifications under her belt. Packed with rhythm, melody and universal themes, Consoli’s music explores tender feelings and daily life. Support comes from Swedish singer and pianist Anna Von Hausswolff, who will be performing on Royal Festival Hall’s built-in organ.

WEEK 2

Lonnie Holley and Alexis Taylor
24 Aug
African-American outsider artist, and the 7th of 27 siblings, Lonnie Holley will be performing his one-off brand of avant-soul-blues, paired with Hot Chip’s Alexis Taylor.

Young Jean Lee’s We’re Gonna Die 
27-30 Aug
With her band, Future Wife, playwright Young Jean Lee takes to the stage with a humorous and bittersweet production about the one thing we have in common, We’re Gonna Die. For the Meltdown performances, Byrne will be singing with the band, making this your only opportunity to see him in Meltdown.

Planet of The Apes – LIVE 
28 Aug
Franklin Schaffner’s startlingly original 1968 sci-fi classic will be brought vividly to the concert stage in this world premiere of the complete film, with the BBC Concert Orchestra conducted by Robert Ziegler.

David Byrne’s Library
18-30 Aug
Throughout his career, David Byrne has compiled a fascinating collection of music books that cover music of all genres and from many different countries and cultures. Become a member of The Saison Poetry Library to borrow a book from Byrne’s collection of over 250 of his personal books.

More info here>

Film4 Summer Screen at Somerset House 2015 Spotlight TONIGHT

12.08.15

Tonight is the premiere of The Second Mother at Film4 Summer Screen at Somerset House. Not only is the film the 2015 Spotlight, the screening will also be the UK premiere of the film.

A new addition to this year’s programme, the Summer Screen Spotlight night serves as a showcase for exceptional and inspiring filmmaking from around the world, bringing a real spirit of adventure to the season. Sundance film festival award winner, this new film from Brazil is an uplifting story that skilfully mixes warm-hearted comedy and strong emotions.

Watch The Second Mother trailer here>

Meet Sami Loy, our summer intern

10.08.15

Hi, I’m Sami from Reno, Nevada participating in Richmond University’s International Internship Programme through the American Institute for Foreign Study (AIFS). I’m abroad for twelve weeks and sadly, it’s my last week. I can’t believe how fast it went.

As a marketing major, I knew I wanted to be placed somewhere I could expand my experience and knowledge. Since I have been dancing since the age of three, I wanted somewhere I could stay connected to the art world so I was thrilled when the internship office told me I had an interview with The Cogency.

Interning for The Cogency is an amazing experience. I’m part of a great team who are teaching me valuable skills. I’m getting hands on experience through conducting grassroots marketing, researching, tracking event ticket sales, writing tweets and blog posts, and helping communicate information to clients and other partners. I have learned and developed skills I can take back to the States and apply to future jobs. I have also expanded my knowledge of working in arts marketing and can confidently say this is something I wish to pursue.

The Cogency team has welcomed me since my first day and now, starting my final week, I know I’m going to be sad to go. Here’s to my final week!
Read more blog posts from AIFS students here>

 

Poppies: Wave and Weeping Window 2015 locations announced today

30.07.15

We are delighted to be the marketing consultants for the Poppies tour. The iconic sculptures Weeping Window and Wave, originally part of the installation Blood Swept Lands and Seas of Red at the Tower of London, will be presented by 14-18 NOW at selected UK locations until 2018.

Created by artist, Paul Cummins and designer, Tom Piper, Wave will visit Yorkshire Sculpture Park and Weeping Window will visit Woodhorn Museum Ashington and St George’s Hall Liverpool in 2015. Further locations will be announced in the autumn.

Find out more>

Summer Series at Somerset House 2015

14.07.15

Summer Series at Somerset House is well underway. We can’t believe this is our 15th year of working on the event.

Set in one of London's most iconic landmarks, Summer Series returns until 19 July with a diverse and impressive line-up of headline artists alongside hotly tipped emerging acts.

Over the years, Summer Series has played host to a vast array of emerging to established artists, to name a few: Amy Winehouse, Adele, PJ Harvey, Jill Scott, Super Furry Animals, Sigur Ros, Gil Scott Heron, Bright Eyes, Grace Jones, Florence & the Machine, Soul II Soul, The XX, Basement Jaxx, and Sam Smith.

Find out more>

NEW Political Mother: The Choreographer’s Cut trailer released

23.06.15

Internationally renowned Hofesh Shechter Company have just released the NEW official trailer Political Mother: The Choreographer’s Cut.

Bringing the atmosphere of a rock gig, and brimming with gritty and emotional complexity, this extraordinary dance work is an experience like no other.

You can see Political Mother: The Choreographer’s Cut at the iconic O2 Academy Brixton on Wednesday 7 and Thursday 8 October as part of #HOFEST a four week long season of work presented across London).

Find out more >

John Constable, Salisbury Cathedral from the Meadows 1831 Gallery

Happy birthday John Constable

11.06.15

11th June marks the birthday of British landscape artist John Constable.

As part of the celebrations, the second phase of the display of Constable’s 6-foot masterpiece Salisbury Cathedral from the Meadows (1831) opens at Ipswich’s Christchurch Mansion this evening. The display is part of Aspire, a 5 year partnership with 5 organisations; National Museum Wales; the National Galleries of Scotland; Colchester and Ipswich Museums; Salisbury Museum; and Tate Britain; who will each host the painting in turn between 2014 – 2019.

The Cogency are acting as marketing consultants for Aspire and will be in Ipswich this week to participate in the annual Constable seminar which will see curators, academics and arts administrators gather to discuss the legacy of Constable.

Join the conversation at #Constable.

We are voting again for Film4 Summer Screen at Somerset House

19.05.15

Has it really been 11 years?

Last year we celebrated 10 years of Film4 Summer Screen at Somerset House. This August, THE finest outdoor cinema returns for its 11th season with 14 nights of classic, cult and contemporary films including 3 premieres, 2 doubles bills, and the return of the popular public vote.

We have worked on every single year of Film4 Summer Screen, and last year created a public vote as a tool to share and celebrate the event with loyal fans (giving audiences the opportunity to vote for their favourite film from the last 9 years to be rescreened, which was unheard of!). Well, what can we say, the audience really got behind the vote and voted in their thousands, and after 10 days of voting E.T. the Extra-Terrestrial won hands down.

Clearly the people liked the vote, so it returns this summer with a twist, this time you can vote for your favourite movie musical to be screened as part of this year’s programme on Tuesday 18 August. VOTE NOW and click here for more information.

Can you guess which musical will be the vote winner?

Email info@thecognecy.com with your bet to be in with a chance to win a pair of tickets to the musical vote winning title’s screening.

See full programme here>

Watch the season trailer here>

Hofesh Shechter Company’s London season #HOFEST

19.05.15

Last month our new client, internationally renowned Hofesh Shechter Company announced #HOFEST, a four week long season of work presented across London, celebrating the diversity of the company’s work and artistic partnerships, presented in four strikingly different venues; Royal Opera House, Sadler’s Wells, O2 Academy Brixton and East London Dance at Stratford Circus.

The season includes Shechter’s monumental Political Mother: The Choreographer’s Cut, presented for the first time in one of London’s most iconic music venues, O2 Academy Brixton. The piece will be performed with a live band of guitarists, drummers and strings alongside the dancers of Hofesh Shechter Company. Expect a bigger and louder show!

#HOFEST will be the company’s largest season of work in the capital to date and we are leading on the marketing strategy and partnerships.

Tickets now on sale>

Gallery

David Byrne's Meltdown

06.05.15

The Cogency are leading the marketing campaign for this year’s Meltdown festival at Southbank Centre, curated by David Byrne.

The first wave of this year’s confirmed Meltdown acts have recently been announced and go on sale this Friday (8 May). His programme is shaping up to be a truly eclectic mix of afro-funk, drone-metal, outsider blues, contemporary classical, flamenco, soul, post-punk, electronica, dance and theatre. Want to know more? The man himself talks through the programme in the video above.

The 22nd Meltdown takes place 17-30 August 2015.

David Byrne's Meltdown
PICK ME UP Gallery

PICK ME UP Graphic Arts Festival

29.04.15

Last week, The Cogency were invited to attend the preview of PICK ME UP Graphic Arts Festival at Somerset House featuring some of the best of new illustration, graphic design and other related disciplines.

Check out the image gallery to see some of our favourite pieces, activities and goings on plus Camden Brewery who were providing the drinks for the evening. Follow the conversation using #pickmeuplondon and catch the exhibiton before it ends on Monday 4 May!

Memories of 1914, Royal de Luxe, 2014 Gallery

15 x 15

17.03.15

In 2014 we were very proud to be the Marketing Consultants for 14-18 NOW, the official, UK-wide, cultural programme to mark the centenary of the First World War.

The Cogency developed the marketing strategy for season 1, which included commissioning and creating a range of materials, including website, season brochure, brand materials and social media platforms. We planned & delivered the 2014 UK campaign including managing social media channels and planning a UK-wide advertising campaign.

Working closely with 14-18 NOW partners delivering events across the UK, The Cogency co-ordinated activity with over 80 organisations, including 14-18 NOW funders the Heritage Lottery Fund, Arts Council England and the DCMS.

Over 19m people attended or participated in events in 2014. Highlights included DAZZLE SHIPS in London (Tobias Rehberger) and Liverpool (Carlos Cruz-Diez), LETTER TO AN UNKNOWN SOLDIER, who received over 21,000 letters contributed by the public and well-known writers, Memories of August 1914 which saw over 1m people come out to see the Giants in Liverpool and LIGHTS OUT, which marked the moment of Britain’s entry into the War. We also managed the marketing campaign for LIGHTS OUT, which saw over 16m people turn their lights out to commemorate the moment.

We are currently working towards the next season of commissions in 2016 as well as on-going events such as the DAZZLE SHIPS. Sign up to the 14-18 NOW mailing list to be the first to hear about the upcoming programme.

14-18 NOW
Manchester International Festival - Kenneth Brannagh's Macbeth Gallery

15 x 14

06.03.15

This penultimate post showcasing 15 years of The Cogency takes us to the year 2013 and our work for Manchester International Festival (MIF), a world class festival of new and pioneering commissions. The Cogency has worked on every festival since its inaugural year in 2007, and is currently part of the team which announced the 2015 programme.

In 2007 we delivered the campaigns for several events including Damon Albarn, Jamie Hewlett and ChenShi-Zeng’s Monkey: Journey from the West. From 2009-2013, The Cogency’s co-director, Cathy Gallagher fulfilled the role of Marketing Director delivering all aspects of the MIF marketing strategy, managing the marketing team, setting income and audience targets, commissioning all print and digital communications and working with promotional and media partners. The 2013 programme highlights included Kenneth Branagh’s Macbeth, Massive Attack v Adam Curtis, The xx in residence and Tino Sehgal to mention a few.

The Cogency continue to act as Marketing Consultants to MIF. To see full details of the 2015 programme visit their website.

Manchester International Festival
David Byrne's Meltdown

David Byrne's Meltdown

13.02.15

We are delighted to be working with the Southbank Centre’s marketing team on this year’s Meltdown, which will be curated by David Bryne, following in the footsteps of previous directors including Jarvis Cocker, Patti Smith, David Bowie, Yoko Ono, Ray Davies and Ornette Coleman.

The yet to be announced line up is bound to be eclectic: Byrne activities include music, photography, acting, art and writing, and he has worked with Brian Eno, St. Vincent, Morcheeba, Fatboy Slim, Paul Simon, Thievery Corporation, Arcade Fire and Anna Calvi.

Watch this space!

David Byrne's Meltdown
World Stages London Gallery

15 x 13

09.02.15

Our year-long retrospective of blog posts covering 15 years of the Cogency is nearing an end. The 13th post sends us to that momentous year, 2012, when we worked as Marketing Consultants for World Stages London. 

World Stages London was an unprecedented collaboration between six London producing venues working with UK and international partners. A celebration of the cosmopolitan diversity of London through theatre, its core season took place May-June, just in advance of the London 2012.

The Cogency’s role encompassed brand development, ticket agent procurement, web and brochure design, an above-the-line high impact marketing campaign for the season, including a media partnership with Time Out, setting up and creating content for social media and the blog, and co-ordinating cross-marketing opportunities between the venues.

World Stages London
John Constable, Salisbury Cathedral from the Meadows 1831 Gallery

Aspire

03.02.15

We have just started work as the marketing and audience development consultants on Aspire, a new partnership made up of National Museum Wales, the National Galleries of Scotland, Colchester and Ipswich Museums, Salisbury & South Wiltshire Museum and Tate Britain.

The Tate recently acquired Constable's monumental six foot tall masterpiece, Salisbury Cathedral from the Meadows painted in 1831, made possible by major grants from Heritage Lottery Fund and the Art Fund.

The painting will be on almost constant view in partner venues over the next five years, and will be complemented at each venue by an education programme.

The painting can be seen next at Christchurch Mansion in Ipswich from 7th February until January 2016, where it will be joining the largest collection of Constable outside of London.

Gallery

15 x 12

03.02.15

The 12th of 15 posts examining The Cogency’s fifteen years, one project a year, looks back at Without Walls, a consortium of festivals dedicated to the development of new work for the UK’s outdoor arts sector and beyond, currently made up of  Brighton Festival, Greenwich and Docklands International Festival, Norwich and Norfolk Festival, Winchester’s Hat Fair, Salisbury International Festival and Stockton International Riverside Festival.

The Cogency produced the marketing strategy for the 2011/12 season which included comissions by Graeae Theatre Company, Candoco Dance Company and Wired Aerial’s As The World Tipped.

Without Walls
Greenwich Summer Sessions 2011 Gallery

15 x 11

18.01.15

The 11th of 15 posts looking back at The Cogency’s fifteen years, one project a year, brings us to Greenwich Summer Sessions, first held in 2010 in the beautiful grounds of the Old Royal Naval College.

Set up by long-time Cogency friends and Greenwich residents, Peter Conway Promotions, it featured concerts by Squeeze, Athlete, Jools Holland (all from the local area), Mark Ronson, José González, The Divine Comedy, The Pogues, Buzzcocks and more. Working closely with Peter Conway Management we looked after all aspects of the marketing, both strategic and hands on, including the appointment and management of ticket agent, print and online design, securing media partners, media planning, and any other aspects of the day-to-day marketing.

In 2011 we also led the rebrand and new identity for Greenwich Summer Sessions, and the application of the new design across all materials, designed by Cure Studios with a beautiful illustration by Chris Dent, who has done work for AOL, VW, Wallpaper, Vogue, Nike, and Playstation.

Greenwich Summer Sessions
Clean Break - it felt empty when the heart went at first but it is alright now photo copyright jsmonzani.com Gallery

15 x 10

02.12.14

For our tenth post in our look back at the projects that have defined The Cogency’s 15 years, we have chosen the acclaimed new writing theatre company, Clean Break, whom we worked for the first time in 2009 (our tenth anniversary!).

We worked with them across two productions, It Felt Empty When The Heart Went At First But It Is Alright Now at Arcola (performed in a shipping container) followed by This Wide Night at Soho Theatre (and then touring to two prisons).

The Cogency produced and delivered the marketing strategy for both pieces maximising ticket sales but also raising awareness of elements of the company’s work both in the arts and the Criminal Justice sector.

We have since worked with them on a regular basis and continue to do so.

Clean Break
east festival mayor of london cogency Gallery

15 x 9

02.12.14

Continuing our mini-retrospective of The Cogency’s 15 year history, we look back to 2008 when we worked on East.

Having already worked with the Mayor of London’s cultural team at GLA on elements of Open Rehearsal and Lates in 2007, The Cogency were commissioned to work on the inaugural East festival – an umbrella event across East London championing the rich cultural offer of East London.

The Cogency delivered the generic marketing campaign for East, a festival celebrating the rich diversity of east London. We commissioned the striking design from iwant which was played out across all marketing materials, including printed brochure, posters, micro-site and advertising. The Cogency also managed a partnership with Wedge Card, which delivered discounts to boutique shops, cafes, bars and venues, giving audiences exclusive East discounts at participating locations across the area.

Arrivals

15 x 8

02.12.14

Continuing our year-long look back at projects from the past 15 years, we find ourselves in the year 2007, when we worked for the first time with Create KX on Arrivals, a festival celebrating the re-opening of St. Pancras International station.

We delivered the full marketing campaign for a series of outdoor events, music, visual art and talks in and around Kings Cross. Our work included commissioning the festival brand identity, which was applied to a printed brochure, postcards, micro-site, e-newsletters and advertising. We also delivered a local media partner, managed print distribution and media planning, created online content and co-ordinated activity with partners including the Wellcome Collection, The Place, British Library, and sponsors St. Pancras International.

cogency where are they now

Part 5: Where are they now?

01.09.14

This is the fifth of our interviewettes with past staff over The Cogency’s fifteen years. We caught up with the lovely Lis Jennings.

- How long / when you worked at The Cogency and your role?

I was Marketing Manager from September 2006 to February 2010.

- What are you doing now?

Head of Communications at Norfolk & Norwich Festival, before that I was Head of Marketing & Sales at the Almeida Theatre in London.

- What is your fondest memory of working at The Cogency?

The people I worked with were amazing. Janice and Cathy are really great leaders. I worked with some brilliant clients and partners – who I am still in touch with today. Working across such a wide range of projects and artforms taught me a huge amount. If you forced me to choose one thing it would be the excellent Christmas outings.

- Do you have a special birthday message for The Cogency?

Congratulations! I’m very proud of you all and so pleased to have been part of the journey. Sorry I couldn’t join you for the official party, I’m sure that it was a fabulous affair.

Film4 Summer Screen

15 x 7

26.08.14

After a brief summer break, we continue our look back over the last fifteen years of The Cogency. Film4 Summer Screen at Somerset House has just celebrated its 10th anniversary, and we have worked on every season since its inaugural year, when it opened in 2005 with a screening of the Spielberg classic Close Encounters of the Third Kind.

The Cogency have delivered marketing for all 10 seasons including planning outdoor, print and online advertising, promotional partnerships, video trailers and this year a campaign for audiences to vote for their favourite film of the last 10 years. Rarely delivering anything less than a sell-out audience across the season, Film4 Summer Screen has become a much-loved highlight of the summer cultural calendar.

Film4 Summer Screen at Somerset House 2014
spectra, Ryoji Ikeda, 2014.  View from Primrose Hill.  image credit - Thierry Bal Gallery

Ryoji Ikeda's spectra

05.08.14

We are very excited we can now announce Ryoji Ikeda's spectra (pictured) as part of LIGHTS OUT. A column of monumental light emanating from forty-nine static high-powered searchlights, it is visible across London by simply looking up to the sky.

We have spent the year working towards LIGHTS OUT, 10pm – 11pm 4 August 2014, the culmination of 14-18 NOW’s first season, as both Marketing Consultants on 14-18 NOW and as the dedicated marketing team for LIGHTS OUT. You can view spectra from dusk to dawn until 11 August or visit it at Victoria Tower Gardens, London SW1P 3JA.

During LIGHTS OUT the UK-wide event trended on Twitter as hundreds of landmarks, buildings, organisations and more than three million households, according to National Grid estimates, turned their lights out, leaving on a single light to mark the moment the UK entered the First World War.

As well as a commissioned time-limited Jeremy Deller app there were also special LIGHTS OUT artist commissions across the four nations – by Nalini Malini in Scotland, Bedwr Williams in Wales, Bob and Roberta Smith in Northern Ireland (and Ryoji Ikeda spectra in England).

Have a look at our LIGHTS OUT storify here.

spectra is produced and presented by Artangel and co-commissioned by the Mayor of London and 14-18 NOW.

LIGHTS OUT

Summer Screen Prints: Film Poster Exhibition at Somerset House

04.08.14

Launched last week, Summer Screen Prints: Film Poster Exhibiton at Somerset House is your chance to buy limited-edition prints inspired by each film shown at Film4 Summer Screen.

Back for a second year, Film4 Summer Screen at Somerset House has commissioned Dalston based studios, Print Club London to curate a series of contemporary screen-printed film posters to celebrate the 10 year anniversary season. The exhibition features the great and good of the illustrative world including Rose Blake, Hattie Stewart, Kate Moross, Steve Wilson, Kate Gibb and HelloVon.

Once again, we have been working with Organic Marketing to develop an interactive poster to showcase each print up close via Somerset House's Facebook page before making a purchase. This year, the tab also features a social aggregator which is pulling in all relevant content to both the event and exhibition with options to filter accordingly.

Each film poster is limited-edition and exclusively available to buy for £45 from the exhibition at Somerset House. Click here to explore this year's prints.

The Cogency turn their LIGHTS OUT Gallery

We’re turning our #LIGHTSOUT

31.07.14

We will be turning our #LIGHTSOUT on 4 August from 10pm to 11pm as part of 14-18 NOW's UK-wide event, LIGHTS OUT for which we are the dedicated marketing team. Click on the plus sign to see the whole Cogency team turning their LIGHTS OUT.

To mark the moment Great Britain entered the First World War, everyone in the UK is invited to take part in LIGHTS OUT by turning off their lights from 10pm to 11pm on 4 August, leaving on a single light or candle for a shared moment of reflection.

There will be moments up and down the country, with major landmarks like Piccadilly Circus, Tower Bridge, Blackpool Illuminations and The Eden Project taking part, and artist commissions including a free LIGHTS OUT Jeremy Deller app.

Find out more at here, or pledge your support via Thunderclap.

DAZZLE SHIP London, Tobias Rehberger, 2014. Image credit - David Kew Gallery

Dazzle Ship London is open

16.07.14

Don’t miss the new makeover of HMS President (1918) on the Thames, part of 14-18 NOW with whom we are working with as Marketing Consultants.
German artist Tobias Rehberger has wrapped HMS President (1918) in a striking new artwork, a contemporary take on the colourful ‘dazzle’ patterns in which First World War ships were painted.

‘Dazzle’ camouflage used disorientating shapes to make it harder for enemy submarines to gauge the direction and speed in which the ship was travelling.

HMS President (1918) is one of only three surviving Royal Navy warships from the First World War, moored at Victoria Embankment near Temple, but you’ll get your best view if you head to Blackfriars Bridge or the South Bank.

The dazzling of the HMS President (1918) is paired with the Edmund Gardner in Liverpool which was treated to contemporary artist Carlos Cruz-Diez’s interpretation of ‘dazzling’, and can be viewed at the dry dock, near the Albert Dock, Liverpool.

#dazzleship

1418now.org.uk/dazzle-ships
Cog World Cup

We won the @CogWorldCup!

14.07.14

The Cogency won the Cog Design World Cup Sweepstake.

World Cup spoiler alert: The Cogency's team was Germany. The Cogency beat off competition from National Campaign for the Arts (aka Portugal), 4-0 (yes 4-0), Gene (aka Ghana), Arts Council England (aka US of A). It's Nice That (Algeria), and Crafts Council (France). Then came the now infamous thrashing of host team Computer Arts (Brazil).

And finally Geordie Dave (Argentina) reluctantly succumbed.

The whole tournament has been preserved for posterity here worldcup.cogdesign.com

LIGHTS OUT

LIGHTS OUT launches

11.07.14

‘The lamps are going out all over Europe; we shall not see them lit again in our lifetime’ Sir Edward Grey, British Foreign Secretary, August 1914

Yesterday saw the launch of LIGHTS OUT, a major UK-wide 14-18 NOW project and mini-site. We are both Marketing Consultants for 14-18 NOW, and the dedicated marketing team for LIGHTS OUT.

The project marks the final hour before Britain entered the First World War and is an invitation to everyone in the UK to turn their lights off on Mon 4 August, from 10pm until 11pm, leaving on a single light or candle.

Alongside mass public participation, the project features four special art commissions by Bob and Roberta Smith (in Belfast), Nalini Malani (in Edinburgh), Bedwyr Williams (in Bangor) and a commissioned app from Jeremy Deller.

At time of writing, hundreds of businesses, buildings, organisations and community groups have signed up to the project, with more adding their events to the website every day. Have a look to find out more and see what will be happening near you.

1418now.org.uk/lights-out
Skate at Somerset House Gallery

15 x 6

18.06.14

2004 was the first year that The Cogency delivered the marketing for Skate at Somerset House (including working with Peter Saville Studio on the design above), a project we are proud to still be working on. Skate began in 2000, and is still the original (and best!) London outdoor ice rink.

Working alongside the Somerset House teams, The Cogency work on all aspects of the marketing campaign, including delivering six figure ticket sale targets, working with past headline sponsors Tiffany & Co. and Coach, and negotiating and delivering on partnerships with Evening Standard, Clear Channel & The Savoy.

Somerset House
cogency where are they now Gallery

Part 4: Where are they now?

11.06.14

For the fourth instalment of interviewettes with previous staff we caught up with Marcel Jenkins, bookkeeper extraordinaire, Olympic Torchbearer, and a truly lovely and missed presence in the office.

- How long / when you worked at The Cogency and your role?

I was the Bookkeeper from January 2011 to December 2013.

- What are you doing now?

I am Finance Manager for three companies: Wayne McGregor|Random Dance, VocalEyes and STAGETEXT, somehow fitting 3 companies into each week.

- What is your fondest memory of working at The Cogency?

The people. From my very first day in the office, I was made to feel welcome and felt very much at home. People make companies and that is very true of The Cogency. Everyone works incredibly hard but miraculously also find time to celebrate and spend time together as people outside work. The lead comes from the Directors who value their colleagues. I think my very first Christmas outing will be my fondest memory. Not sure quite how I got home that night, but I had a fantastic evening!

- Do you have a special birthday message for The Cogency?

In 15 years, The Cogency has done some amazing projects and had a huge impact on the cultural scene in London and across the country. Keep doing what you do – The Cogency always goes that extra mile to get a job done well – that’s why people just keep coming back! Happy Birthday TC.

cogency where are they now Gallery

MIF15

10.06.14

We are delighted to announce that we are working with Manchester International Festival on their next Festival which takes place in the summer of 2015 - Thu 2 to Sun 19 July. The Cogency has a long association with the Festival having worked on them all, including the inaugural MIF07, with one of our directors, Cathy Gallagher, fulfilling the role of Marketing Director for MIF09, MIF11 and MIF13.

For MIF15 The Cogency will act as Marketing Consultant to the MIF team with a focus on ticketing, box office and feeding into strategy, design and delivery. So far, only Cathy has seen the draft programme for MIF15 but she says it’s looking like the best yet….

15 x 5 The Cogency tate & egg Gallery

15 x 5

03.06.14

In 2003, we worked with Tate & online bank egg, to deliver the marketing for Tate & egg live, the first time live events had been seen in Tate’s iconic Turbine Hall. Programmed by Alex Poots and Jenny Waldman, season highlights included a performance directed by Peter Sellars around Anish Kapoor’s iconic sculpture Marsyas in the Turbine Hall; a special one-off concert by PJ Harvey; a firework which lit up the Tate tower by Cai Guo-Qiang; the first UK performance by gypsy punk band Gogol Bordello, a collaboration between Steve McQueen and Jessye Norman, and performances and new works from Wolfgang Tillmans, Nick Cave, DV8 and The Quay Brothers.

The Cogency worked with the Tate and egg teams to deliver all aspects of the event marketing, including creating the series identity.

cogency where are they now Gallery

Part 3: Where are they now?

20.05.14

We’ve been interviewing past Cogency team members and close associates. Why? To mark our 15th birthday of course. Our third instalment comes from our intern Mary Zakheim, who was with us earlier this year, and whose glowing review of working with us has made us miss her even more!:

- When did you work for The Cogency?

I started work at The Cogency in February 2014 as part of an internship programme through my university.

- What are you doing now?

Right now? I'm holidaying through southern Spain trying to put off going back to the States for as long as possible!

This summer I am still looking into work opportunities in my hometown for the summer before I start my last year at university in the fall.

- What is your fondest memory of working at The Cogency?

I was a lucky girl - I was able to do work beyond the ordinary humdrum tasks of the typical intern. My fondest memory rests in the everyday charm and merriment of working in The Cogency's office. From the witty banter to the ever-welcoming environment, my experience working at The Cogency was a most joyous occasion that rarely ever felt like real work.

- Do you have a special birthday message for The Cogency?

Even though I was only there for 8 weeks, I gained true insight into your 15 years of hard work, good times and bright future. Happy birthday and all the positive thoughts in the world to the best place to work in London!

15 x 4 The Cogency Greenwich Dance Gallery

15 x 4

14.05.14

For our fourth post looking back at 15 years of projects, we look back to Greenwich Dance, whom we worked with for eleven years.

Our work started with an audit of the organisation’s marketing, press and PR activity, including a review of staffing and systems. We then went on to work with Greenwich Dance to celebrate their first 10 years in 2003, including creating a 10th anniversary brand, delivering a new website and marketing for a series of events which included Union Dance, Retina, balletLorent, Laurie Booth, Kerry Nicholls and Ben Wright. Our absolute highlight was Athina Vahla’s wonderful The Windows Were Walled, as part of London Open House. This site-specific show in the Borough Hall featured the whole staff team performing.

During our time as consultants for Greenwich Dance, we worked with many choreographers and companies, including Shobana Jeyasingh Dance, Protein, Candoco and Charles Linehan. A highlight was the beautiful inter-generational participatory project Common Dance in 2009, choreographed by Rosemary Lee.

We continue to have a close relationship with the company and are delighted to see the organisation go from strength to strength under new Directors Kat Bridge and Amanda Davey.

Greenwich Dance
blog-FFSS-01

BEST OF TEN. 10 YEARS. 10 FILMS. 10 DAYS TO VOTE.

12.05.14

We have had a busy few weeks in advance of announcing this year’s programme for Film4 Summer Screen at Somerset House today.

Unbelievably it is the 10th anniversary of the event. To mark the occasion we have been working with Organic Marketing to develop a bespoke voting widget so you can vote for your favourite film from highlights of the past 10 years, and we have been working with our friends at Target Live to promote it. The winning film will be screened as part of the season on 19 August so make sure you cast your vote – you have just 10 days before voting closes!

Film4 Summer Screen at Somerset House 2014
cogency where are they now Gallery

Part 2: Where are they now?

08.05.14

For the second in our series of interview-ettes with past staff we bring you Mark Edwards, who worked here as our trusty Administrator and Marketing Assistant.

- When did you work for the Cogency?

I worked at The Cogency for about two years, from 2008

- What are you doing now?

I'm a creative/copywriter at AKQA, an advertising agency. I've worked for clients like Nike, Nissan, Barclays, MINI, and loads more, so have well and truly sold out I'm afraid. Currently, I'm on contract at the Amsterdam office, I also worked in the Tokyo office for a little while and am, outside work, writing a really bad novel.  

- What is your fondest memory of working at The Cogency?

I look back on the whole experience fondly. It was my first job out of uni, so I was happy to not only not be working in Burger King, but also to get to learn about the inner workings of London's cultural industry and spend each day in the company of such fine people too.

- Do you have a special birthday message for The Cogency?

Enormous congratulations to Janice, Cathy, Alex and Jen, and to the new crew currently flying The Cogency flag. Here's to another triumphant fifteen years ruling the mean streets of Bermondsey.

15 x 3 The Cogency Only Connect Gallery

15 x 3

01.05.14

The third of our posts looking back over our 15 year history, takes us to 2001 and one of our many projects with the Barbican.

Only Connect, programmed in consultation with Alex Poots, brought together film and music, visual art, theatre and digital projects for a genre-blending series of extraordinary live events. Artists included the Quay Brothers in a collaboration with Karlheinz Stockhausen; a world premiere by John Tavener, Ennio Morricone, in his first live appearance in the UK, conducting some of his best-known soundtracks; Asian Dub Foundation’s live score to the movie La Haine; godfather of Brazilian Tropicalia Tom Ze and the work of Outsider artists, Henry Darger and Joe Coleman.

The Cogency worked on three series of Only Connect, and our role included commissioning the striking visual identity by Peter Saville Studio, which played out across all marketing materials and delivering a compilation CD featuring music by the artists involved. This alongside all the staple activity of a marketing campaign back at the turn of the century, including print advertising, brochures and mass mailouts.

cogency where are they now Gallery

Part 1: Where are they now?

28.04.14

The Cogency has always been defined by the individuals it is made up of, and to mark The Cogency's 15th year, over the next few months we will be publishing past staff's reminiscences. Below is our first post, with Sarah Davies.

We also caught up with Victoria, The Cogency’s first marketing manager, and long-term associate, Silvia at our party and you can watch the interviews here.

- When did you work for The Cogency?

I worked at The Cogency as Administrator, after graduating from Goldsmiths College in 2002, until spring 2004 - a formative time for me as I began my career in the arts.

- What are you doing now?

I went on to work with contemporary art producers Artangel, in roles spanning marketing and PR, project management and development, and I am now Head of Development at immersive theatre company Punchdrunk.

- What is your fondest memory of working at The Cogency?

From The Cogency's beginnings in Deptford back when I first began, I remember a great team spirit and being very inspired by Janice and Cathy's enthusiasm for culture, especially Janice's love of cinema which I think rubbed off on me as I'm now a confirmed film festival addict and general movie nerd!

- Do you have a special birthday message for The Cogency?

I'm proud to have contributed (if only for a short time) to the Cogency's success and thrilled that the company continues to grow and thrive - congratulations and happy birthday to you all!!

Gallery

15 x 2

25.04.14

The second of our posts looking back over 15 years of The Cogency takes us back to the year 2000 – the year of the millennium and our second year. It was also the start of a long running and fruitful relationship with the Contemporary Music Network that lasted until 2008 when the network became part of Sound and Music.

Founded in 1971, the Contemporary Music Network, run by Arts Council England, presented and toured the best in contemporary music, from classical to jazz, world music to electronica and much in between. The Cogency worked on the national marketing and co-ordination of over 80 tours. With so much to pick from it is hard to name names but here are some of our personal favourites: Japanorama, Richard Galliano, Yo La Tengo, Dave Douglas, Joanna McGregor, Michael Brecker, Kimmo Pohjonen, Spring Heel Jack, Susana Baca, Dhafer Youssef, The Books & The Clogs, Katia Labeque, A Hawk & a Hacksaw, Charlie Dark, Hypnotic Brass Ensemble.

cogency 15x1 ronnies 40th

15 x 1

15.04.14

Welcome to the first in a series of 15 blog posts about 15 years of The Cogency. We’re looking right back to the beginning to our very first project – Ronnie Scott’s 40th anniversary.

The Cogency handled the marketing for the 40th celebrations of the world-famous jazz club, including a gala concert at the Barbican and a series of special events at the club, featuring artists including: George Benson, Peter King, Sonny Rollins, Dee Dee Bridgewater, Elvin Jones and many more. The Cogency created partnerships with music retailers and record labels to extend the reach of the marketing, as well as commissioning a suite of anniversary print, featuring the 40th logo.

14-18 Now launch

14-18 NOW Launches

27.03.14

The Cogency office has been buzzing lately, in preparation for the 14-18 NOW launch which took place this morning on HMS President.

Jenny Waldman, Director of 14-18 NOW introduced the programme, which is commissioning artists to create new work reflecting on the impact and legacy of the First World War, as part of the UK-wide Centenary commemorations. Participating artists and companies include: BalletBoyz, Kate Pullinger & Neil Bartlett, Malorie Blackman, Royal de Luxe, Sebastian Faulks, Stephen Fry, Anya Gallaccio, Sound&Fury, Katie Mitchell, Andrew Motion, Torsten Rasch, Owen Sheers, Lemn Sissay, Forced Entertainment, Posy Simmonds, Richard Thompson, Colm Tóibín, Richard Wentworth, Jeanette Winterson, Chloe Dewe Mathews, WildWorks.

We are the Marketing Consultants for the project, and will be working with the 14-18 NOW team to deliver the 2014 season. The website is now live, do have a look around and share your thoughts with us @1418NOW @thecogency

14-18 NOW
14 18 Now Cogency

14-18 NOW

25.03.14

We are delighted to be the Marketing Consultants for 14-18 NOW WW1 Centenary Art Commissions. 14–18 NOW is commissioning leading artists to create new work as part of the UK’s First World War centenary commemorations. The full programme for the 2014 season launches on 27 March.

Join the email list here to be amongst the first to hear the full programme.

nine o'clock slot

The Nine O’Clock Slot opens

25.03.14

We are working with ice&fire for the first time, a theatre company who explore human rights issues.

Their new immersive theatre project, The Nine O’Clock Slot, uses the rapidly rising numbers of so called ‘paupers' funerals’ in the UK as its talking point. Based on true-life accounts to celebrate those who are otherwise forgotten, it is set over 8,000 sq ft, of Red Gallery’s basement, featuring song & dance, video, choreography and physical comedy – and it’s a lot lighter than it sounds!

Run Riot did a great Q&A with its co-writer Annecy Lax which you can read here.

dance contemporary cogency Gallery

Dance, dance, contemporary dance

25.03.14

Many of our recent projects have included work for some of the leading names and emerging new stars of contemporary dance.

We have recently worked with past clients Shobana Jeyasingh Dance on their 25th Birthday commission Strange Blooms and Siobhan Davies Dance, media buying for their project Table of Contents. We worked with Jean Abreu Dance on the tour of their multimedia solo Blood, and the launch of their new website; we have just completed a consultancy with James Cousins Dance and are currently working with Alexander Whitley Dance Company on their upcoming tour of The Measures Taken, in collaboration with Marshmallow Light Feast. All are definitely ‘ones to watch’.

Clean Break’s Pests

03.03.14

As part of our current work on Clean Break’s commission Pests, a co-production with Royal Exchange Theatre and Royal Court Theatre, we collaborated with Impact Marketing to create a trailer for use across the tour marketing campaign. This was a joint venture, working with the Clean Break and Pests creative team to create a concept and deliver a high quality cinematic trailer that would last the lifespan of the tour - watch it here & tweet us your thoughts.

Click here for further details on the tour and visit Clean Break’s blog for all things Pests.

miners hymns cogency

The Miners’ Hymns, the Barbican 9 March

03.03.14

5 Stars ‘…a work as unclassifiable as it is unforgettable.’ The Observer

We recently finished working with Forma on The Miners’ Hymns.

Timed to coincide with the 30th anniversary of the Miners’ Strike, it is a tribute to the miners of the North East. Two non-British artists collaborated on the project: American Bill Morrison and Icelandic Jóhann Jóhannsson. Bill Morrison’s trademark of working with decaying and archive footage was a perfect fit as he was given access to over 100 years of rarely seen archives depicting the mining communities of the North East at work and play. The resulting silent film was scored by Jóhannsson using laptop, string quartet and brass band.

Both artists, despite coming from different cultures, found their own personal cultural parallels – the union movement in the US has gone through its own (and possibly more final) culling process, and Iceland has its own working class brass band tradition (which Jóhannsson has written for before).

This was a rare outing to see it in all its glory with live accompaniment, touring to Sage Gateshead and Barbican, as well as a performance at Easington Social Welfare Centre, once the social heart of the town’s mining community.

More than just bombast it lived up to its description as a tribute and homage to the mining communities of the North East, by all accounts at its other performances, but even in London, not its natural heartland. It is a scarce example of a project that genuinely speaks to many different audiences (and classes/ages) on an equal footing.

You can hear the artists, and David Metcalfe, artistic director at Forma, talk about the project on the Barbican podcast, and catch a glimpse of the film from the trailer (or if you are so inclined buy the DVD version of the project).

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