Pages Of The Sea

07.01.19

On 11 November 2018, tens of thousands of people joined Danny Boyle for Pages of the Sea to say thank you and goodbye to the millions who left their shores during the First World War, many never to return. Across the UK and Ireland communities gathered on beaches for a unique moment marking 100 years since Armistice.

On the day, the team managed the social and digital activity on the Pages of the Sea and 14-18 NOW channels, which was seen by millions of people who were unable to attend a beach. We commissioned photographers, drone pilots and film crews to capture the 32 beaches from both above and on the ground, seeding edits to broadcast and online outlets.

Visit the website to find out more about Pages of the Sea.

Video Content

Working with our friends at Bad Madam and the Blaine Brothers we produced three films which were released on the day, to give those who weren’t at a beach a flavour of the atmosphere and to capture aerial footage of the sand portraits. This footage was used by the BBC throughout the day and complemented their own live broadcast. At 9am we created a Facebook Live with Danny Boyle to introduce the event, which was followed later in the day by a Facebook Live containing footage from each of the beaches involved, and finally a wrap-up film to end the day.

Key Results

  • 48% (25.7 million) of the UK adult population were aware of Pages of the Sea, through attendance or broadcast, social and other media
  • 39k tweets generated 249 million impressions
  • Over 43k conversations mentioning Pages of the Sea on social, news, blogs and vlogs
  • Over 2.4 million people engaged with posts on 14-18 NOW’s Facebook
  • Videos on Facebook videos have been viewed 1.4 million times

In the lead up to and during the event, we liaised with partners and stakeholders to amplify the digital content and extend the reach of the campaign, as well as community managing 14-18 NOW's social media channels on the day.

PROCESSIONS 2018

13.06.18

On 10 June 2018, we were at PROCESSIONS, as part of our work for 14-18 NOW. This UK-wide, mass participatory artwork celebrating 100 years of votes for women saw tens of thousands of women take to the streets in Belfast, Cardiff, Edinburgh and London.

On the day of the event we worked closely with producers Artichoke to commission and create content for the 14-18 NOW digital and social channels, capturing footage from all four cities, as well as interviewing members of the public for their reactions.

Video Content

We produced three short films which were released on the day, to complement the BBC live coverage and to give those who weren’t there a flavour of the atmosphere. Working with BBC 1Xtra DJ Jamz Supernova and other ambassadors, the films showed the march setting off in all four cities, the experience of being on the march and a series of reactions to the day, as well as a Facebook Live with Jamz and poet Theresa Lola. Films were also produced post-event showing highlights from the day across all four cities.

 Find out more about our work with 14-18 NOW.

Key Results

  • On Facebook, there were 719k impressions of 14-18 NOW content with over 2.7k user engagements on posts
  • Video content on Facebook generated 118k views, with 18k views for the Facebook Live video

We worked across the event, liaising with partners and stakeholders to commission creative content and deliver the digital marketing strategy as well as managing 14-18 NOW's social media channels on the day of the event.

Launching 14-18 NOW’s 2018 season

15.02.18

 On 22 January 2018, we were at BAFTA launching 14-18 NOW’s 2018 season of extraordinary arts events. Marking the centenary of Armistice, their final season features brand new artworks by some of the world’s leading artists.

Key Results

  • The hashtag #1418NOW trended on Twitter in the UK for 4 hours
  • Twitter reach: 34 million impressions (compared to 10.1 million for the 2016 launch)
  • Website visitors and page views tripled in comparison to the 2016 launch
  • Followers grew on all social channels 

We worked across the launch, liaising with partners and stakeholders to commission creative content and deliver the digital marketing strategy, alongside overseeing a website redesign and producing the season brochure. 

14-18 NOW’s first Instagram Story gave live updates during the day

We created and posted 14-18 NOW’s first ever Instagram story on the day of the launch. Made up of 26 separate images and videos, it included pre-planned imagery, as well as short videos we recorded with artists at the event. The results surpassed expectations. The content was viewed by a variety of demographics, including those interested in 14-18 NOW, those interested in the artists and key themes, partners, and influencers.

     

Video Content

We executive produced three short films to be shown at the launch in one of BAFTA’s screening rooms. The first, 14-18 NOW - The Story So Far, was designed to elicit an emotional response to the programme so far, and generate excitement about the final season. The other two films focused on key projects from the 2018 season: Processions, and a new film by Peter Jackson.

We also executive produced several films using footage from interviews with artists who attended the launch. The resulting footage was edited into short clips, which will be used as promotional assets in the coming weeks by 14-18 NOW and partners.

Find out more about our work with 14-18 NOW.

Awards Gallery

Award Nominations

09.09.16

We are delighted that The Cogency has been nominated for 7 marketing awards for our work with 14-18 NOW. The nominations are for 'we’re here because we’re here' - the public artwork by Jeremy Deller with Rufus Norris that made such a powerful impact on the public across the UK on 1 July.

We are up for 5 Dream Awards in their Creative and Strategy categories, and 2 Digital Impact Awards:

The Drum Dream Awards:

Creative
• Public Sector: Single execution or campaign
• Experiential: Temporary installation & live events
• Digital: Social Media
Strategy
• Social Strategy
• Digital Strategy

Digital Impact Awards:

• Best corporate viral campaign
• Best use of digital by Charity, NGO or NFP

'we’re here because we’re here' saw 1,400 soldiers in First World War uniforms appear without any prior warning or explanation across the UK from 7am on 1 July 2016. The event marked the 100th anniversary of the first day of the Battle of the Somme and was a new kind of public commemoration – bringing the memorial to people rather than asking people to visit a memorial.

Working under a cloak of total secrecy to protect the project’s complete information embargo, The Cogency with 14-18 NOW, the artist, producers and the marketing departments of the 26 partner theatres devised and planned the marketing and social campaign, and engaged a number social media influencers from across the UK plus photographers and filmmakers.

The project also required the development of a new social agregator tool in order to upload thousands of public posts during the day.


Development by Effect. Design by the unloved

The project’s impact was phenomenal. More than 2 million people experienced it live with a further 30 million people experiencing it via the media. It generated more than 100,000 posts online, racked up 340+ million impressions on social media channels and drove more than 114,000 people to the project website.

'we’re here because we’re here' was the first time the three national theatres had collaborated and the first time so many UK theatres had worked together: a suitable couple of firsts for one of the most ambitious public art commemorative events ever staged in the UK.

We are very proud of our work on the project and to have been part of such a productive and collegiate working experiment with so many partners.

For now, we’re enjoying being nominated for so many awards. In about a month’s time, we find out how we did. Fingers crossed…

MIF17

19.08.16

It’s that time again. We’re gearing up for the next Manchester International Festival. It’s #6 and the first one with new artistic director, John McGrath. The Cogency has had the very great pleasure of working on every Festival so far and we’re excited about the plans for MIF17. The dates have been known for some time [29 June to 16 July 2017] and in the autumn, the first shows will be announced and put on sale.

One of the joys of working on MIF is the early involvement in the programme - hearing the plans and seeing the work develop from concept to fully developed project. As ever with work that is evolving, it demands regular re-appraisal to check that your understanding of the work is still in line with the work itself – what it will be, who its audience may be and how best to talk to them. Some of that process began in earnest last week when I spent the afternoon with MIF’s Janina and Nadja, looking at the shape of the Festival. Mapping the balance of programme: weekday vs weekend shows, matinees vs evening performances, the flow of the run, when shows open and whether that shape supports people seeing as much of the Festival as they want. As an insightful ex-boss* once told me: “a festival isn’t a festival unless it makes you make some hard choices”.

*apologies to John Cumming at Serious for any paraphrasing

#wearehere

01.07.16

We’re proud to have been part of we’re here because we’re here a modern memorial to mark the centenary of the Battle of the Somme.

The event was commissioned by our client 14-18 NOW and conceived and created by Turner Prize-winning artist Jeremy Deller in collaboration with Rufus Norris, Director of the National Theatre. Lasting just 12 hours, thousands of volunteers dressed in authentic First World War uniform took to the streets of the UK in a poignant tribute to mark 100 years since the start of the bloodiest battle of the First World War.

We developed the digital marketing strategy for the event, co-ordinating digital and social media activity of all hub partners and developing the microsite www.becausewearehere.co.uk which aggregates all content via the hashtag.

See images and hear the public response on #wearehere

we're here because we're here
Salisbury Cathedral from teh Meadows at Oriel y Parc Gallery

Salisbury Cathedral from the Meadows on show at Oriel y Parc

23.03.16

The next leg of the Aspire tour has begun with the opening of Oriel y Parc's exhibition of Constable’s Salisbury Cathedral from the Meadows. Set in Wales’ coastal national park the painting will be accompanied by other works by Constable, as well as works by JMW Turner and Graham Sutherland, who bequeathed a body of his artwork to Pembrokeshire.

We have also just met with the team at Salisbury Museum to discuss plans for when they host the painting from September, situated opposite the painting’s subject.

Aspire, Salisbury Cathedral from the Meadows interactive widget

People Show's 50th year

21.03.16

'Theater without People Show would be like music without rock ‘n roll' Sam Shepard, 2013

Having worked with them on their Hands Off / Fallout double bill at Toynbee Studios in 2014, we are now working with People Show on their communications across their 50th year.

People Show have been described as alternative theatre, site-specific theatre, devised theatre and live art. Back in 1966 when they started none of these terms existed - it was all just lumped under ‘happenings’.

Now on show number 130, the company features three generations of People Show artists all working under a collective banner, including founding artist Mark Long.

We will be working as consultants across their communications, including aspects of branding, social media and audience development – watch this space!

People Show

Our support of the 14-18 NOW 2016 season launch

05.02.16

Last month, our major project 14-18 NOW announced its 2016 season to a fantastic response. As the marketing consultants, our role for the day of the launch was to develop and play out the digital campaign, this included live streaming the launch via Periscope, we produced film content to screen at key moments during the speeches including the 14-18 NOW – The Story So Far film, and co-ordinating the 14-18 NOW partners’ social media strategies for the day which resulted in a huge amount of support from all of our partners, stakeholders and the general public.

The announcement reached 10.1 million Twitter users on the day of the launch – see the reactions here.

Another successful Skate at Somerset House season

11.01.16

After another successful season of Skate at Somerset House, it’s time to put the skates away until November.

New for this year’s campaign, we commissioned the award-winning Blaine Brothers (Nina Forever) to make a short film set at Skate at Somerset House, starring Fiona O’Shaughnessy (Jessica Hyde in Channel 4’s Utopia). Somerset House is frequently used as a filming location, but few have intended it to appear as Somerset House, and this is the first film to use Skate at Somerset House itself as the setting (unless you are including Love Actually).

We supported the film with a campaign across YouTube and Facebook, resulting in circa 23,000 clicks on YouTube and over 15,000 complete views of the trailer on Facebook and  in the last three weeks.

Our new sting for Le Patin Libre

18.12.15

We are working on the campaign for Canadian ice dance quintet extraordinaire, Le Patin Libre, whose show Vertical will be taking place on Somerset House’s ice rink 12-16 January.

We recently finished producing this short sting (with filmmaker Ed Inglis), which on the back of the ad campaign we ran on Facebook has so far clocked up over 67,000 views and counting.

Le Patin Libre - Vertical at Somerset House ice rink 12-16 January 2016
Le Patin Libre skating

Le Patin Libre: our latest project with Somerset House hits the ice

20.11.15

We were treated to a short performance by the fabulous Le Patin Libre at the opening of Skate at Somerset House last week. The award-winning Canadian figure-skating quintet hit the ice to entertain guests at this year’s launch party.

We loved watching their unique blend of technical skating skill and unique contemporary style, and are delighted to be marketing their show Vertical at Somerset House ice rink in January.

See Le Patin Libre at Somerset House

Poppies: Weeping Window launched in Liverpool

13.11.15

Last week we launched the installation of the sculpture Weeping Window at St. Georges Hall, Liverpool, as part of our work as Marketing Consultants for the 14-18 NOW Poppies tour. The installation opened to coincide with Remembrance Sunday & Armistice Day and attracted over 40,000 visitors on its opening weekend, prompting a phenomenal response on social media. You can see some of the audience reaction below.

Storify-Reception of Poppies installation in Liverpool over Remembrance Day
Dazzle-It-app-images

The Cogency launches new app Dazzle It

08.09.15

Today The Cogency launches its very first app for client 14-18 NOW, working alongside digital PR agency Hot Cherry. Developed by Corporation Pop, Dazzle It uses cutting-edge technology that allows you to remix work by contemporary artists including the godfather of Pop Art Sir Peter Blake, best known for designing The Beatles' Sgt Pepper's album cover.

Simply download the app for Apple or Android devices, create unique artwork and share it with the world! Here’s what the press had to say about Dazzle It:

Dazzle It is inspired by 20th century artists who painted ships in dazzle camouflage to confuse German U-boats during the First World War. Learn more about the history of Dazzle here.

NEW Political Mother: The Choreographer’s Cut trailer released

23.06.15

Internationally renowned Hofesh Shechter Company have just released the NEW official trailer Political Mother: The Choreographer’s Cut.

Bringing the atmosphere of a rock gig, and brimming with gritty and emotional complexity, this extraordinary dance work is an experience like no other.

You can see Political Mother: The Choreographer’s Cut at the iconic O2 Academy Brixton on Wednesday 7 and Thursday 8 October as part of #HOFEST a four week long season of work presented across London).

Find out more >

John Constable, Salisbury Cathedral from the Meadows 1831 Gallery

Happy birthday John Constable

11.06.15

11th June marks the birthday of British landscape artist John Constable.

As part of the celebrations, the second phase of the display of Constable’s 6-foot masterpiece Salisbury Cathedral from the Meadows (1831) opens at Ipswich’s Christchurch Mansion this evening. The display is part of Aspire, a 5 year partnership with 5 organisations; National Museum Wales; the National Galleries of Scotland; Colchester and Ipswich Museums; Salisbury Museum; and Tate Britain; who will each host the painting in turn between 2014 – 2019.

The Cogency are acting as marketing consultants for Aspire and will be in Ipswich this week to participate in the annual Constable seminar which will see curators, academics and arts administrators gather to discuss the legacy of Constable.

Join the conversation at #Constable.

We are voting again for Film4 Summer Screen at Somerset House

19.05.15

Has it really been 11 years?

Last year we celebrated 10 years of Film4 Summer Screen at Somerset House. This August, THE finest outdoor cinema returns for its 11th season with 14 nights of classic, cult and contemporary films including 3 premieres, 2 doubles bills, and the return of the popular public vote.

We have worked on every single year of Film4 Summer Screen, and last year created a public vote as a tool to share and celebrate the event with loyal fans (giving audiences the opportunity to vote for their favourite film from the last 9 years to be rescreened, which was unheard of!). Well, what can we say, the audience really got behind the vote and voted in their thousands, and after 10 days of voting E.T. the Extra-Terrestrial won hands down.

Clearly the people liked the vote, so it returns this summer with a twist, this time you can vote for your favourite movie musical to be screened as part of this year’s programme on Tuesday 18 August. VOTE NOW and click here for more information.

Can you guess which musical will be the vote winner?

Email info@thecognecy.com with your bet to be in with a chance to win a pair of tickets to the musical vote winning title’s screening.

See full programme here>

Watch the season trailer here>

Hofesh Shechter Company’s London season #HOFEST

19.05.15

Last month our new client, internationally renowned Hofesh Shechter Company announced #HOFEST, a four week long season of work presented across London, celebrating the diversity of the company’s work and artistic partnerships, presented in four strikingly different venues; Royal Opera House, Sadler’s Wells, O2 Academy Brixton and East London Dance at Stratford Circus.

The season includes Shechter’s monumental Political Mother: The Choreographer’s Cut, presented for the first time in one of London’s most iconic music venues, O2 Academy Brixton. The piece will be performed with a live band of guitarists, drummers and strings alongside the dancers of Hofesh Shechter Company. Expect a bigger and louder show!

#HOFEST will be the company’s largest season of work in the capital to date and we are leading on the marketing strategy and partnerships.

Tickets now on sale>

Gallery

David Byrne's Meltdown

06.05.15

The Cogency are leading the marketing campaign for this year’s Meltdown festival at Southbank Centre, curated by David Byrne.

The first wave of this year’s confirmed Meltdown acts have recently been announced and go on sale this Friday (8 May). His programme is shaping up to be a truly eclectic mix of afro-funk, drone-metal, outsider blues, contemporary classical, flamenco, soul, post-punk, electronica, dance and theatre. Want to know more? The man himself talks through the programme in the video above.

The 22nd Meltdown takes place 17-30 August 2015.

David Byrne's Meltdown
PICK ME UP Gallery

PICK ME UP Graphic Arts Festival

29.04.15

Last week, The Cogency were invited to attend the preview of PICK ME UP Graphic Arts Festival at Somerset House featuring some of the best of new illustration, graphic design and other related disciplines.

Check out the image gallery to see some of our favourite pieces, activities and goings on plus Camden Brewery who were providing the drinks for the evening. Follow the conversation using #pickmeuplondon and catch the exhibiton before it ends on Monday 4 May!

Memories of 1914, Royal de Luxe, 2014 Gallery

15 x 15

17.03.15

In 2014 we were very proud to be the Marketing Consultants for 14-18 NOW, the official, UK-wide, cultural programme to mark the centenary of the First World War.

The Cogency developed the marketing strategy for season 1, which included commissioning and creating a range of materials, including website, season brochure, brand materials and social media platforms. We planned & delivered the 2014 UK campaign including managing social media channels and planning a UK-wide advertising campaign.

Working closely with 14-18 NOW partners delivering events across the UK, The Cogency co-ordinated activity with over 80 organisations, including 14-18 NOW funders the Heritage Lottery Fund, Arts Council England and the DCMS.

Over 19m people attended or participated in events in 2014. Highlights included DAZZLE SHIPS in London (Tobias Rehberger) and Liverpool (Carlos Cruz-Diez), LETTER TO AN UNKNOWN SOLDIER, who received over 21,000 letters contributed by the public and well-known writers, Memories of August 1914 which saw over 1m people come out to see the Giants in Liverpool and LIGHTS OUT, which marked the moment of Britain’s entry into the War. We also managed the marketing campaign for LIGHTS OUT, which saw over 16m people turn their lights out to commemorate the moment.

We are currently working towards the next season of commissions in 2016 as well as on-going events such as the DAZZLE SHIPS. Sign up to the 14-18 NOW mailing list to be the first to hear about the upcoming programme.

14-18 NOW
Manchester International Festival - Kenneth Brannagh's Macbeth Gallery

15 x 14

06.03.15

This penultimate post showcasing 15 years of The Cogency takes us to the year 2013 and our work for Manchester International Festival (MIF), a world class festival of new and pioneering commissions. The Cogency has worked on every festival since its inaugural year in 2007, and is currently part of the team which announced the 2015 programme.

In 2007 we delivered the campaigns for several events including Damon Albarn, Jamie Hewlett and ChenShi-Zeng’s Monkey: Journey from the West. From 2009-2013, The Cogency’s co-director, Cathy Gallagher fulfilled the role of Marketing Director delivering all aspects of the MIF marketing strategy, managing the marketing team, setting income and audience targets, commissioning all print and digital communications and working with promotional and media partners. The 2013 programme highlights included Kenneth Branagh’s Macbeth, Massive Attack v Adam Curtis, The xx in residence and Tino Sehgal to mention a few.

The Cogency continue to act as Marketing Consultants to MIF. To see full details of the 2015 programme visit their website.

Manchester International Festival
David Byrne's Meltdown

David Byrne's Meltdown

13.02.15

We are delighted to be working with the Southbank Centre’s marketing team on this year’s Meltdown, which will be curated by David Bryne, following in the footsteps of previous directors including Jarvis Cocker, Patti Smith, David Bowie, Yoko Ono, Ray Davies and Ornette Coleman.

The yet to be announced line up is bound to be eclectic: Byrne activities include music, photography, acting, art and writing, and he has worked with Brian Eno, St. Vincent, Morcheeba, Fatboy Slim, Paul Simon, Thievery Corporation, Arcade Fire and Anna Calvi.

Watch this space!

David Byrne's Meltdown
World Stages London Gallery

15 x 13

09.02.15

Our year-long retrospective of blog posts covering 15 years of the Cogency is nearing an end. The 13th post sends us to that momentous year, 2012, when we worked as Marketing Consultants for World Stages London. 

World Stages London was an unprecedented collaboration between six London producing venues working with UK and international partners. A celebration of the cosmopolitan diversity of London through theatre, its core season took place May-June, just in advance of the London 2012.

The Cogency’s role encompassed brand development, ticket agent procurement, web and brochure design, an above-the-line high impact marketing campaign for the season, including a media partnership with Time Out, setting up and creating content for social media and the blog, and co-ordinating cross-marketing opportunities between the venues.

World Stages London
John Constable, Salisbury Cathedral from the Meadows 1831 Gallery

Aspire

03.02.15

We have just started work as the marketing and audience development consultants on Aspire, a new partnership made up of National Museum Wales, the National Galleries of Scotland, Colchester and Ipswich Museums, Salisbury & South Wiltshire Museum and Tate Britain.

The Tate recently acquired Constable's monumental six foot tall masterpiece, Salisbury Cathedral from the Meadows painted in 1831, made possible by major grants from Heritage Lottery Fund and the Art Fund.

The painting will be on almost constant view in partner venues over the next five years, and will be complemented at each venue by an education programme.

The painting can be seen next at Christchurch Mansion in Ipswich from 7th February until January 2016, where it will be joining the largest collection of Constable outside of London.

Gallery

15 x 12

03.02.15

The 12th of 15 posts examining The Cogency’s fifteen years, one project a year, looks back at Without Walls, a consortium of festivals dedicated to the development of new work for the UK’s outdoor arts sector and beyond, currently made up of  Brighton Festival, Greenwich and Docklands International Festival, Norwich and Norfolk Festival, Winchester’s Hat Fair, Salisbury International Festival and Stockton International Riverside Festival.

The Cogency produced the marketing strategy for the 2011/12 season which included comissions by Graeae Theatre Company, Candoco Dance Company and Wired Aerial’s As The World Tipped.

Without Walls
Greenwich Summer Sessions 2011 Gallery

15 x 11

18.01.15

The 11th of 15 posts looking back at The Cogency’s fifteen years, one project a year, brings us to Greenwich Summer Sessions, first held in 2010 in the beautiful grounds of the Old Royal Naval College.

Set up by long-time Cogency friends and Greenwich residents, Peter Conway Promotions, it featured concerts by Squeeze, Athlete, Jools Holland (all from the local area), Mark Ronson, José González, The Divine Comedy, The Pogues, Buzzcocks and more. Working closely with Peter Conway Management we looked after all aspects of the marketing, both strategic and hands on, including the appointment and management of ticket agent, print and online design, securing media partners, media planning, and any other aspects of the day-to-day marketing.

In 2011 we also led the rebrand and new identity for Greenwich Summer Sessions, and the application of the new design across all materials, designed by Cure Studios with a beautiful illustration by Chris Dent, who has done work for AOL, VW, Wallpaper, Vogue, Nike, and Playstation.

Greenwich Summer Sessions
Clean Break - it felt empty when the heart went at first but it is alright now photo copyright jsmonzani.com Gallery

15 x 10

02.12.14

For our tenth post in our look back at the projects that have defined The Cogency’s 15 years, we have chosen the acclaimed new writing theatre company, Clean Break, whom we worked for the first time in 2009 (our tenth anniversary!).

We worked with them across two productions, It Felt Empty When The Heart Went At First But It Is Alright Now at Arcola (performed in a shipping container) followed by This Wide Night at Soho Theatre (and then touring to two prisons).

The Cogency produced and delivered the marketing strategy for both pieces maximising ticket sales but also raising awareness of elements of the company’s work both in the arts and the Criminal Justice sector.

We have since worked with them on a regular basis and continue to do so.

Clean Break
east festival mayor of london cogency Gallery

15 x 9

02.12.14

Continuing our mini-retrospective of The Cogency’s 15 year history, we look back to 2008 when we worked on East.

Having already worked with the Mayor of London’s cultural team at GLA on elements of Open Rehearsal and Lates in 2007, The Cogency were commissioned to work on the inaugural East festival – an umbrella event across East London championing the rich cultural offer of East London.

The Cogency delivered the generic marketing campaign for East, a festival celebrating the rich diversity of east London. We commissioned the striking design from iwant which was played out across all marketing materials, including printed brochure, posters, micro-site and advertising. The Cogency also managed a partnership with Wedge Card, which delivered discounts to boutique shops, cafes, bars and venues, giving audiences exclusive East discounts at participating locations across the area.

Arrivals

15 x 8

02.12.14

Continuing our year-long look back at projects from the past 15 years, we find ourselves in the year 2007, when we worked for the first time with Create KX on Arrivals, a festival celebrating the re-opening of St. Pancras International station.

We delivered the full marketing campaign for a series of outdoor events, music, visual art and talks in and around Kings Cross. Our work included commissioning the festival brand identity, which was applied to a printed brochure, postcards, micro-site, e-newsletters and advertising. We also delivered a local media partner, managed print distribution and media planning, created online content and co-ordinated activity with partners including the Wellcome Collection, The Place, British Library, and sponsors St. Pancras International.

Film4 Summer Screen

15 x 7

26.08.14

After a brief summer break, we continue our look back over the last fifteen years of The Cogency. Film4 Summer Screen at Somerset House has just celebrated its 10th anniversary, and we have worked on every season since its inaugural year, when it opened in 2005 with a screening of the Spielberg classic Close Encounters of the Third Kind.

The Cogency have delivered marketing for all 10 seasons including planning outdoor, print and online advertising, promotional partnerships, video trailers and this year a campaign for audiences to vote for their favourite film of the last 10 years. Rarely delivering anything less than a sell-out audience across the season, Film4 Summer Screen has become a much-loved highlight of the summer cultural calendar.

Film4 Summer Screen at Somerset House 2014
spectra, Ryoji Ikeda, 2014.  View from Primrose Hill.  image credit - Thierry Bal Gallery

Ryoji Ikeda's spectra

05.08.14

We are very excited we can now announce Ryoji Ikeda's spectra (pictured) as part of LIGHTS OUT. A column of monumental light emanating from forty-nine static high-powered searchlights, it is visible across London by simply looking up to the sky.

We have spent the year working towards LIGHTS OUT, 10pm – 11pm 4 August 2014, the culmination of 14-18 NOW’s first season, as both Marketing Consultants on 14-18 NOW and as the dedicated marketing team for LIGHTS OUT. You can view spectra from dusk to dawn until 11 August or visit it at Victoria Tower Gardens, London SW1P 3JA.

During LIGHTS OUT the UK-wide event trended on Twitter as hundreds of landmarks, buildings, organisations and more than three million households, according to National Grid estimates, turned their lights out, leaving on a single light to mark the moment the UK entered the First World War.

As well as a commissioned time-limited Jeremy Deller app there were also special LIGHTS OUT artist commissions across the four nations – by Nalini Malini in Scotland, Bedwr Williams in Wales, Bob and Roberta Smith in Northern Ireland (and Ryoji Ikeda spectra in England).

Have a look at our LIGHTS OUT storify here.

spectra is produced and presented by Artangel and co-commissioned by the Mayor of London and 14-18 NOW.

LIGHTS OUT
The Cogency turn their LIGHTS OUT Gallery

We’re turning our #LIGHTSOUT

31.07.14

We will be turning our #LIGHTSOUT on 4 August from 10pm to 11pm as part of 14-18 NOW's UK-wide event, LIGHTS OUT for which we are the dedicated marketing team. Click on the plus sign to see the whole Cogency team turning their LIGHTS OUT.

To mark the moment Great Britain entered the First World War, everyone in the UK is invited to take part in LIGHTS OUT by turning off their lights from 10pm to 11pm on 4 August, leaving on a single light or candle for a shared moment of reflection.

There will be moments up and down the country, with major landmarks like Piccadilly Circus, Tower Bridge, Blackpool Illuminations and The Eden Project taking part, and artist commissions including a free LIGHTS OUT Jeremy Deller app.

Find out more at here, or pledge your support via Thunderclap.

DAZZLE SHIP London, Tobias Rehberger, 2014. Image credit - David Kew Gallery

Dazzle Ship London is open

16.07.14

Don’t miss the new makeover of HMS President (1918) on the Thames, part of 14-18 NOW with whom we are working with as Marketing Consultants.
German artist Tobias Rehberger has wrapped HMS President (1918) in a striking new artwork, a contemporary take on the colourful ‘dazzle’ patterns in which First World War ships were painted.

‘Dazzle’ camouflage used disorientating shapes to make it harder for enemy submarines to gauge the direction and speed in which the ship was travelling.

HMS President (1918) is one of only three surviving Royal Navy warships from the First World War, moored at Victoria Embankment near Temple, but you’ll get your best view if you head to Blackfriars Bridge or the South Bank.

The dazzling of the HMS President (1918) is paired with the Edmund Gardner in Liverpool which was treated to contemporary artist Carlos Cruz-Diez’s interpretation of ‘dazzling’, and can be viewed at the dry dock, near the Albert Dock, Liverpool.

#dazzleship

1418now.org.uk/dazzle-ships
LIGHTS OUT

LIGHTS OUT launches

11.07.14

‘The lamps are going out all over Europe; we shall not see them lit again in our lifetime’ Sir Edward Grey, British Foreign Secretary, August 1914

Yesterday saw the launch of LIGHTS OUT, a major UK-wide 14-18 NOW project and mini-site. We are both Marketing Consultants for 14-18 NOW, and the dedicated marketing team for LIGHTS OUT.

The project marks the final hour before Britain entered the First World War and is an invitation to everyone in the UK to turn their lights off on Mon 4 August, from 10pm until 11pm, leaving on a single light or candle.

Alongside mass public participation, the project features four special art commissions by Bob and Roberta Smith (in Belfast), Nalini Malani (in Edinburgh), Bedwyr Williams (in Bangor) and a commissioned app from Jeremy Deller.

At time of writing, hundreds of businesses, buildings, organisations and community groups have signed up to the project, with more adding their events to the website every day. Have a look to find out more and see what will be happening near you.

1418now.org.uk/lights-out
Skate at Somerset House Gallery

15 x 6

18.06.14

2004 was the first year that The Cogency delivered the marketing for Skate at Somerset House (including working with Peter Saville Studio on the design above), a project we are proud to still be working on. Skate began in 2000, and is still the original (and best!) London outdoor ice rink.

Working alongside the Somerset House teams, The Cogency work on all aspects of the marketing campaign, including delivering six figure ticket sale targets, working with past headline sponsors Tiffany & Co. and Coach, and negotiating and delivering on partnerships with Evening Standard, Clear Channel & The Savoy.

Somerset House
cogency where are they now Gallery

Part 4: Where are they now?

11.06.14

For the fourth instalment of interviewettes with previous staff we caught up with Marcel Jenkins, bookkeeper extraordinaire, Olympic Torchbearer, and a truly lovely and missed presence in the office.

- How long / when you worked at The Cogency and your role?

I was the Bookkeeper from January 2011 to December 2013.

- What are you doing now?

I am Finance Manager for three companies: Wayne McGregor|Random Dance, VocalEyes and STAGETEXT, somehow fitting 3 companies into each week.

- What is your fondest memory of working at The Cogency?

The people. From my very first day in the office, I was made to feel welcome and felt very much at home. People make companies and that is very true of The Cogency. Everyone works incredibly hard but miraculously also find time to celebrate and spend time together as people outside work. The lead comes from the Directors who value their colleagues. I think my very first Christmas outing will be my fondest memory. Not sure quite how I got home that night, but I had a fantastic evening!

- Do you have a special birthday message for The Cogency?

In 15 years, The Cogency has done some amazing projects and had a huge impact on the cultural scene in London and across the country. Keep doing what you do – The Cogency always goes that extra mile to get a job done well – that’s why people just keep coming back! Happy Birthday TC.

cogency where are they now Gallery

MIF15

10.06.14

We are delighted to announce that we are working with Manchester International Festival on their next Festival which takes place in the summer of 2015 - Thu 2 to Sun 19 July. The Cogency has a long association with the Festival having worked on them all, including the inaugural MIF07, with one of our directors, Cathy Gallagher, fulfilling the role of Marketing Director for MIF09, MIF11 and MIF13.

For MIF15 The Cogency will act as Marketing Consultant to the MIF team with a focus on ticketing, box office and feeding into strategy, design and delivery. So far, only Cathy has seen the draft programme for MIF15 but she says it’s looking like the best yet….

15 x 5 The Cogency tate & egg Gallery

15 x 5

03.06.14

In 2003, we worked with Tate & online bank egg, to deliver the marketing for Tate & egg live, the first time live events had been seen in Tate’s iconic Turbine Hall. Programmed by Alex Poots and Jenny Waldman, season highlights included a performance directed by Peter Sellars around Anish Kapoor’s iconic sculpture Marsyas in the Turbine Hall; a special one-off concert by PJ Harvey; a firework which lit up the Tate tower by Cai Guo-Qiang; the first UK performance by gypsy punk band Gogol Bordello, a collaboration between Steve McQueen and Jessye Norman, and performances and new works from Wolfgang Tillmans, Nick Cave, DV8 and The Quay Brothers.

The Cogency worked with the Tate and egg teams to deliver all aspects of the event marketing, including creating the series identity.

15 x 4 The Cogency Greenwich Dance Gallery

15 x 4

14.05.14

For our fourth post looking back at 15 years of projects, we look back to Greenwich Dance, whom we worked with for eleven years.

Our work started with an audit of the organisation’s marketing, press and PR activity, including a review of staffing and systems. We then went on to work with Greenwich Dance to celebrate their first 10 years in 2003, including creating a 10th anniversary brand, delivering a new website and marketing for a series of events which included Union Dance, Retina, balletLorent, Laurie Booth, Kerry Nicholls and Ben Wright. Our absolute highlight was Athina Vahla’s wonderful The Windows Were Walled, as part of London Open House. This site-specific show in the Borough Hall featured the whole staff team performing.

During our time as consultants for Greenwich Dance, we worked with many choreographers and companies, including Shobana Jeyasingh Dance, Protein, Candoco and Charles Linehan. A highlight was the beautiful inter-generational participatory project Common Dance in 2009, choreographed by Rosemary Lee.

We continue to have a close relationship with the company and are delighted to see the organisation go from strength to strength under new Directors Kat Bridge and Amanda Davey.

Greenwich Dance
blog-FFSS-01

BEST OF TEN. 10 YEARS. 10 FILMS. 10 DAYS TO VOTE.

12.05.14

We have had a busy few weeks in advance of announcing this year’s programme for Film4 Summer Screen at Somerset House today.

Unbelievably it is the 10th anniversary of the event. To mark the occasion we have been working with Organic Marketing to develop a bespoke voting widget so you can vote for your favourite film from highlights of the past 10 years, and we have been working with our friends at Target Live to promote it. The winning film will be screened as part of the season on 19 August so make sure you cast your vote – you have just 10 days before voting closes!

Film4 Summer Screen at Somerset House 2014
15 x 3 The Cogency Only Connect Gallery

15 x 3

01.05.14

The third of our posts looking back over our 15 year history, takes us to 2001 and one of our many projects with the Barbican.

Only Connect, programmed in consultation with Alex Poots, brought together film and music, visual art, theatre and digital projects for a genre-blending series of extraordinary live events. Artists included the Quay Brothers in a collaboration with Karlheinz Stockhausen; a world premiere by John Tavener, Ennio Morricone, in his first live appearance in the UK, conducting some of his best-known soundtracks; Asian Dub Foundation’s live score to the movie La Haine; godfather of Brazilian Tropicalia Tom Ze and the work of Outsider artists, Henry Darger and Joe Coleman.

The Cogency worked on three series of Only Connect, and our role included commissioning the striking visual identity by Peter Saville Studio, which played out across all marketing materials and delivering a compilation CD featuring music by the artists involved. This alongside all the staple activity of a marketing campaign back at the turn of the century, including print advertising, brochures and mass mailouts.

Gallery

15 x 2

25.04.14

The second of our posts looking back over 15 years of The Cogency takes us back to the year 2000 – the year of the millennium and our second year. It was also the start of a long running and fruitful relationship with the Contemporary Music Network that lasted until 2008 when the network became part of Sound and Music.

Founded in 1971, the Contemporary Music Network, run by Arts Council England, presented and toured the best in contemporary music, from classical to jazz, world music to electronica and much in between. The Cogency worked on the national marketing and co-ordination of over 80 tours. With so much to pick from it is hard to name names but here are some of our personal favourites: Japanorama, Richard Galliano, Yo La Tengo, Dave Douglas, Joanna McGregor, Michael Brecker, Kimmo Pohjonen, Spring Heel Jack, Susana Baca, Dhafer Youssef, The Books & The Clogs, Katia Labeque, A Hawk & a Hacksaw, Charlie Dark, Hypnotic Brass Ensemble.

cogency 15x1 ronnies 40th

15 x 1

15.04.14

Welcome to the first in a series of 15 blog posts about 15 years of The Cogency. We’re looking right back to the beginning to our very first project – Ronnie Scott’s 40th anniversary.

The Cogency handled the marketing for the 40th celebrations of the world-famous jazz club, including a gala concert at the Barbican and a series of special events at the club, featuring artists including: George Benson, Peter King, Sonny Rollins, Dee Dee Bridgewater, Elvin Jones and many more. The Cogency created partnerships with music retailers and record labels to extend the reach of the marketing, as well as commissioning a suite of anniversary print, featuring the 40th logo.

dance contemporary cogency Gallery

Dance, dance, contemporary dance

25.03.14

Many of our recent projects have included work for some of the leading names and emerging new stars of contemporary dance.

We have recently worked with past clients Shobana Jeyasingh Dance on their 25th Birthday commission Strange Blooms and Siobhan Davies Dance, media buying for their project Table of Contents. We worked with Jean Abreu Dance on the tour of their multimedia solo Blood, and the launch of their new website; we have just completed a consultancy with James Cousins Dance and are currently working with Alexander Whitley Dance Company on their upcoming tour of The Measures Taken, in collaboration with Marshmallow Light Feast. All are definitely ‘ones to watch’.

miners hymns cogency

The Miners’ Hymns, the Barbican 9 March

03.03.14

5 Stars ‘…a work as unclassifiable as it is unforgettable.’ The Observer

We recently finished working with Forma on The Miners’ Hymns.

Timed to coincide with the 30th anniversary of the Miners’ Strike, it is a tribute to the miners of the North East. Two non-British artists collaborated on the project: American Bill Morrison and Icelandic Jóhann Jóhannsson. Bill Morrison’s trademark of working with decaying and archive footage was a perfect fit as he was given access to over 100 years of rarely seen archives depicting the mining communities of the North East at work and play. The resulting silent film was scored by Jóhannsson using laptop, string quartet and brass band.

Both artists, despite coming from different cultures, found their own personal cultural parallels – the union movement in the US has gone through its own (and possibly more final) culling process, and Iceland has its own working class brass band tradition (which Jóhannsson has written for before).

This was a rare outing to see it in all its glory with live accompaniment, touring to Sage Gateshead and Barbican, as well as a performance at Easington Social Welfare Centre, once the social heart of the town’s mining community.

More than just bombast it lived up to its description as a tribute and homage to the mining communities of the North East, by all accounts at its other performances, but even in London, not its natural heartland. It is a scarce example of a project that genuinely speaks to many different audiences (and classes/ages) on an equal footing.

You can hear the artists, and David Metcalfe, artistic director at Forma, talk about the project on the Barbican podcast, and catch a glimpse of the film from the trailer (or if you are so inclined buy the DVD version of the project).

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Oh, the architect for Barbican's #CentreforMusic is Elizabeth Diller of @dsrny who also worked on NY's High Line &… https://t.co/ZbgFV11Xmi
still time to vote... https://t.co/MvrQG82TiC
Nice job opp... https://t.co/HKqXCafGLU
Will definitely give this a watch... https://t.co/ypcsUVAHet
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