Formed in April 1999, The Cogency is an independent marketing company, specialising in work for the arts and cultural sector. Throughout the company’s history, we have worked with a range of cultural venues, festivals, museums & galleries, local authorities and government organisations, commercial producers, broadcasters and touring & producing companies.
The Cogency team has extensive cultural marketing experience and the flexibility to fashion each project to the client’s individual needs, offering a bespoke, not a “one size fits all” approach. The team specialises in complex projects with multiple partners and stakeholders and is skilled at integrating itself within project teams to deliver shared objectives.
Our work spans the range of artforms: through music, dance, theatre, visual art & installation, to film and outdoor arts, as well as new commissions and site-specific projects or work presented in unusual or non-traditional spaces.
Cathy formed The Cogency in 1999 to create a company dedicated to arts and cultural marketing. She has planned and implemented the strategy for many of the company’s major projects, most recently taking the role of Director of Marketing for Manchester International Festival. Cathy was formerly Marketing Manager for international music company Serious (producers of River of Music, London 2012 Festival), where she managed the marketing and press for the range of the company’s projects, including the London Jazz Festival. Cathy started her career in the Press teams at the London Boroughs of Camden and Hammersmith.
Janice has been with the company since its formation and became a share-holding Director in 2004. During that period she has led on many of the company's large-scale projects as well as acting as a strategic consultant to numerous arts organisations, including People’s Palace Projects, Greenwich Dance, outdoor arts consortia, Without Walls and theatre company Cheek by Jowl. She was previously Marketing Manager for Greenwich + Docklands International Festival, delivering marketing for a range of events including major outdoor concerts, site-specific theatre performances and mass-participation free events. Janice is also a Trustee of Mem Morrison Company and a qualified Yoga teacher.
Alex joined The Cogency in July 2007 from the Communications team at LIFT where he worked on a variety of projects including Eat London, a large-scale event in Trafalgar Square. Since joining the company, he has worked on a range of campaigns, with a particular focus on tour marketing, music and visual art projects. Additionally Alex leads on all advertising and media planning for the company. Alex studied Fine Art at Kingston University and has an MA in Arts Management from Goldsmiths University of London.
Selina joined The Cogency in January 2011 as Marketing & Admin Assistant to provide essential support across all areas of the team’s work, and was promoted to Marketing Officer in 2013. Selina re-joined The Cogency as Marketing Manager for our major project: 14-18 NOW after working as Marketing Manager for Underbelly (delivering campaigns for festivals such as Edinburgh Fringe, Udderbelly and London Wonderground). Selina has a degree from De Montfort University in Arts Management and previously worked in the marketing team for arts festival, Cultural Exchanges in Leicester.
Affly joined The Cogency in July 2015 from the Communications team at Norfolk & Norwich Festival and now provides support across all company projects in her role as Marketing Assistant.
She graduated from UEA with a Masters in Creative Writing in 2014 and is currently finishing her first collection of lyric poems.
Wendy delivers financial support to the company. Wendy worked for Greenwich Dance for ten years, including four years as Business Manager. In addition to her administrative roles, Wendy is a dance artist, teacher and choreographer, having worked in a wide range of settings, including the Mass Movement team delivering the four Opening Ceremonies of the London 2012 Olympic Games.
Lucy delivers essential administrative support to the company. She also works part-time managing the studio for Jen Rowland, a designer-maker specialising in screen-printed homewares and stationery. She graduated from the University of Brighton in 2010 after studying Illustration, and continues to do freelance illustration and design work from her South London studio.
Tank is a rescue French Bulldog. He does a great job of protecting us from serious threats such as the postman and squirrels, and loves nothing more than to lie down in a sunny spot and be made a fuss of.
We specialise in the implementation of marketing campaigns for events, festivals, series and cultural projects in London and across the UK. We are skilled at integrating ourselves within project teams, working closely with artistic programmers, producers, press & PR consultants, sponsorship and development teams and operational staff, to deliver audiences and shared objectives.
We work with organisations on a consultative basis, delivering strategic marketing plans that dovetail with artistic vision and business plans. We also deliver brand reviews; project management of new websites; audience research & evaluation and advice on organisational structure of marketing teams.
The Cogency has extensive experience of marketing events touring nationally. We offer a range of services to support your organisation’s tour including media buying; managing design and production of marketing materials and monitoring ticket sales. We also offer support and advice to venue marketing teams and regional promoters to ensure that your profile is maintained and communication is consistent throughout.
The Cogency can add capacity to small or part-time marketing teams. We can also mentor and train new staff or deliver one-off sessions on areas of artform marketing in which we have extensive experience.
We can handle all day to day management and monitoring of your social media channels. Alternatively, we can advise you on strategy and support your internal team to deliver. We work with clients to create rich content including video, audio, blog posts and other digital media.