Our support of the 14-18 NOW 2016 season launch

05.02.16

Last month, our major project 14-18 NOW announced its 2016 season to a fantastic response. As the marketing consultants, our role for the day of the launch was to develop and play out the digital campaign, this included live streaming the launch via Periscope, we produced film content to screen at key moments during the speeches including the 14-18 NOW – The Story So Far film, and co-ordinating the 14-18 NOW partners’ social media strategies for the day which resulted in a huge amount of support from all of our partners, stakeholders and the general public.

The announcement reached 10.1 million Twitter users on the day of the launch – see the reactions here.

Oh, the architect for Barbican's #CentreforMusic is Elizabeth Diller of @dsrny who also worked on NY's High Line &… https://t.co/ZbgFV11Xmi
still time to vote... https://t.co/MvrQG82TiC
Nice job opp... https://t.co/HKqXCafGLU
Will definitely give this a watch... https://t.co/ypcsUVAHet
RT @ace_national: Spread the word this #BlueMonday: art and culture is GOOD FOR YOU. Here’s why ⬇⬇ #ArtsHealthWellbeing https://t.co/2sod90
RT @WFculture19: More than 70,000 people came to #WelcometotheForest this weekend, encapsulating the theme of Fellowship that will run thro…
Calling all Liverpudlians - don't miss your chance to ride Peter Blake's #dazzleship #Liverpool https://t.co/xxOJalE58p
Thrilled that Peter Jackson's #TheyShallNotGrowOld was nominated for the #BAFTA for Best Documentary yesterday! So… https://t.co/6PoR8e4Arc
Take a look at our latest blog post where we look back at @1418NOW's incredible project #PagesOfTheSea:… https://t.co/U4YAgblll2
RT @1418NOW: Don't miss Turner Prize-winning artist @JeremyDeller on #DesertIslandDiscs this Sunday. Tune in to @BBCRadio4 at 11:15am. ht…