PROCESSIONS 2018

13.06.18

On 10 June 2018, we were at PROCESSIONS, as part of our work for 14-18 NOW. This UK-wide, mass participatory artwork celebrating 100 years of votes for women saw tens of thousands of women take to the streets in Belfast, Cardiff, Edinburgh and London.

On the day of the event we worked closely with producers Artichoke to commission and create content for the 14-18 NOW digital and social channels, capturing footage from all four cities, as well as interviewing members of the public for their reactions.

Video Content

We produced three short films which were released on the day, to complement the BBC live coverage and to give those who weren’t there a flavour of the atmosphere. Working with BBC 1Xtra DJ Jamz Supernova and other ambassadors, the films showed the march setting off in all four cities, the experience of being on the march and a series of reactions to the day, as well as a Facebook Live with Jamz and poet Theresa Lola. Films were also produced post-event showing highlights from the day across all four cities.

 Find out more about our work with 14-18 NOW.

Key Results

  • On Facebook, there were 719k impressions of 14-18 NOW content with over 2.7k user engagements on posts
  • Video content on Facebook generated 118k views, with 18k views for the Facebook Live video

We worked across the event, liaising with partners and stakeholders to commission creative content and deliver the digital marketing strategy as well as managing 14-18 NOW's social media channels on the day of the event.

Counting down the days to Christmas one @MontyBojangles truffle at a time. Thank you @effectdigital for our incre… https://t.co/5QnlSsZcQn
RT @FuelTheatre: What a fantastic morning at the #FlyTheFlag70 launch! Find out more about @FlyTheFlag70 and how YOU can take part https://…
There's nothing like a Christmas challenge to inject some creativity on a Monday afternoon. Thanks @cog_design -… https://t.co/hTOnDIKRT5
Team TC feel privileged to have been at both @AkramKhanLive #XENOS and @SJeyasinghDance Contagion. A great year for… https://t.co/nydCG3vwBI
Will you Fly The Flag for #humanrights? This morning we helped launch #FlyTheFlag70 at Forest Gate Community Schoo… https://t.co/OkNfVbX8Pb
We’re excited to be part of #FlyTheFlag70 launching today with the unveiling of a flag designed by Ai Weiwei @aiwwhttps://t.co/65b8a17kZY
RT @HENITalks: ‘Mimesis: African Soldier’, co-commissioned by @1418NOW & created by filmmaker & winner of @Apollo_magazine’s ‘Artist of Yea…
RT @AkramKhanLive: The final venue for 2018! To celebrate our return to Köln, the #XENOS musicians are taking over our #Instastories, so k…
RT @the_printroom: ‘There’s something about the precise, thoughtful, unhurried way in which he interrogates language that marks him [Zafar…
RT @jacquesharris: .@USA2DAY of @AbilityNet providing excellent examples of how circumstances can make us realise and understand accessibil…