We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.

becausewearehere.co.uk

@maryadavy Hi! We’d be thrilled if you could help spread the word about #Bloodyminded Blast Theory's live streamed… https://t.co/XPrtE4skM6
Thank you @MK_Gallery for the hard hat tour of the gallery. It’s incredibly impressive and we’re excited to be invo… https://t.co/yuy1VclOz3
RT @1418NOW: "I’d always wanted a First World War tank to be a part of the show, life size but not a replica, a paired down impression of o…
First meeting of the day is at @GoodHotelLondon. It’s a lovely venue doing great work with the local community. https://t.co/hdSO9k79yQ
RT @selinaocean: Can't wait for the release of this - some incredible artists involved in this #1418NOW https://t.co/peKq15oSnc
An interesting article by ⁦@kerrymflynn⁩ on how Apple prioritised Twitter ads over organic content reach for their… https://t.co/hvi7mtrrEs
We’ve just got back from seeing the Dazzle room at #LDF18 launch! #DazzleLDF18 https://t.co/sfc5duVr8Y https://t.co/Yd2euJDEMc
RT @1418NOW: A first look at #DazzleLDF18. Inspired by #WWI camouflage, realised by @pentagram you can visit the Dazzle room @V_and_A for t…
RT @CleanBrk: We're hiring a producer to join our team as we go into our 40th Anniversary celebrations. https://t.co/eFq4QkBXxt https://t.…
Just finishing off yesterday's yummy vegan @CupcakesnShhht to celebrate our very own Janice's birthday #Veganhttps://t.co/Vy0nd52VR5