We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.


Great to see this year's line up for @SomersetHouse Summer Series. On sale Friday https://t.co/Yhde2kT1Og
RT @processions2018: Running an open workshop for #PROCESSIONS2018? If you'd like some extra publicity to help get people to your event, em…
We can't wait to see this @the_printroom this week! https://t.co/41sHvgc5Ay
It's #StrangerThings Friday in @TheCogency office! Who else can't wait to be in the upside down / weekend? https://t.co/Ck12E2lk0F
Spent this morning at @Tate for the launch of 2018 @Biennial programme. Running from 14 July - 28 October, there's… https://t.co/vcnAgo83lv
RT @selinaocean: I’m here at the @Biennial 2018 launch @Tate. Some wondeful artists being announced... https://t.co/5MaTkw760G
A fond farewell to the lovely Lauren in the office this afternoon @laurenjaybrown https://t.co/q5m7wrlPmu
Head to @1418NOW Facebook now to hear @KateWilliamsme introducing #WeepingWindow at the first location for 2018 -… https://t.co/ADnhfGscDy
RT @1418NOW: One hour countdown: at 11am, we'll be broadcasting a Facebook Live from Hereford Cathedral, introducing the first location of…
Don't miss @1418NOW Facebook Live this morning. Watch from 11am to see Professor Kate Williams introduce… https://t.co/N8GPGDLRbV