We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.

becausewearehere.co.uk

Make sure you don't miss out on seeing this amazing sculpture before the end of the 2018 #PoppiesTour! https://t.co/e3iuGWLEnM
Looking forward to @yokoono opening next year's @MIFestival cg https://t.co/jP7VEBCUvH
A new show in our local park... cg https://t.co/pPHEqB16gH
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#PagesoftheSea what a day that was. cg https://t.co/JN2zIR9MmB
Quite fascinating. cg https://t.co/AIyLjfDAHE
Nice piece in the @Telegraph about the female portraits in #PagesoftheSea A week ago today, we were getting ready t… https://t.co/3zlsTath5z
His gig @SomersetHouse a couple of years ago was just outstanding. cg https://t.co/xJucMTQLtR