We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.

becausewearehere.co.uk

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@nombonisogasa Hey, we're working on a project with the Almeida Theatre that we think you'd be interested in. This part of the series (1/2)
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@SteveHall5582 Hi Steve, Hope you're well. We're working on an exciting new project with Almeida Theatre that we think you'd be (1/2)
@DrJamesRogers us so we can send more info? (3/3)
@DrJamesRogers think you'd be interested in. The latest part of the series focuses on a change in world politics. Pls can u DM (2/3)
@DrJamesRogers Hi James,Hope ur well. We're getting in touch as we are working on an exciting new project with Almeida Theatre that we (1/3)
@_WorldSolutions latest part of the project is based on world politics. Pls can u DM us so we can send over more info? (2/2)
@_WorldSolutions Hi, Hope ur well. We're working on an exciting project with Almeida Theatre that we think you'd be interested in. The (1/2)