Illuminated River

The Illuminated River is a design commission on an unprecedented scale: lighting London’s bridges along the River Thames. The Cogency engaged Londoners in the scheme, working with Bolton & Quinn and BOP Consulting in the initial phases of the project.

The Cogency worked on the social media, public engagement and live events during both the public consultation and global design competition.This involved growing social communities by targeting specific audiences and providing insight into online sentiment and conversations regarding the project.

The Cogency also drove traffic to online surveys using targeted social ads and influencer outreach, ensuring the volume and demographics of participants created statistically credible results. Alongside the survey, The Cogency identified and worked with influencers to increase awareness and attendance of an exhibition at the Royal Festival Hall. The Cogency integrated seamlessly with press, creative and consultancy teams to generate positive awareness of the project.

illuminatedriver.london

Be quick! Closes on Friday! https://t.co/AC5EAJ2k5M
RT @TessNetwork: 4 #tessnet members presenting at #amaconf - Sarah @LivEveryPlay, Alison @NationalTheatre, Amanda @rxtheatre & Jim @LiveThe
RT @theartsdesk: V good news indeed for radio arts coverage. https://t.co/7JD6uUCidk
RT @benasmith: Hearing Michael Abrash at F8 and @Oculus Connect has been inspiring, true "wow" moments. Must read on future of #VR https://…
RT @timcwood: Sharing economy growing faster than Facebook, Google and Yahoo. Like saying it's a bigger star than Jay Z, Beyoncé and Leo Sa…
looks like a great session. Looking forward to hearing about it from our Selina _cg https://t.co/bC1paIxkCd
RT @sciencemuseum: You can now relive our #Cosmonauts exhibition on @googlearts & experience the museum in Google Street View 🚀🔭🏛️🗺️💪https:…
we're watching! _cg https://t.co/jZMda0LV4R