Illuminated River

The Illuminated River is a design commission on an unprecedented scale: lighting London’s bridges along the River Thames. The Cogency engaged Londoners in the scheme, working with Bolton & Quinn and BOP Consulting in the initial phases of the project.

The Cogency worked on the social media, public engagement and live events during both the public consultation and global design competition.This involved growing social communities by targeting specific audiences and providing insight into online sentiment and conversations regarding the project.

The Cogency also drove traffic to online surveys using targeted social ads and influencer outreach, ensuring the volume and demographics of participants created statistically credible results. Alongside the survey, The Cogency identified and worked with influencers to increase awareness and attendance of an exhibition at the Royal Festival Hall. The Cogency integrated seamlessly with press, creative and consultancy teams to generate positive awareness of the project.

illuminatedriver.london

Make sure you don't miss out on seeing this amazing sculpture before the end of the 2018 #PoppiesTour! https://t.co/e3iuGWLEnM
Looking forward to @yokoono opening next year's @MIFestival cg https://t.co/jP7VEBCUvH
A new show in our local park... cg https://t.co/pPHEqB16gH
RT @YSPsculpture: Congratulations to #CerithWynEvans, winner of the #HepworthPrize for #Sculpture @HepworthGallery. You may remember this s…
RT @WeAreWunderbar: Last call for for #greatinywar tickets. @BobbytheBaker's hit art installation will move out of 133 Sidney Grove, Newcas…
RT @AkramKhanLive: It’s almost that time of year! The atmosphere @Sadlers_Wells last year for @darbarfestival was powerful. With the succe…
#PagesoftheSea what a day that was. cg https://t.co/JN2zIR9MmB
Quite fascinating. cg https://t.co/AIyLjfDAHE
Nice piece in the @Telegraph about the female portraits in #PagesoftheSea A week ago today, we were getting ready t… https://t.co/3zlsTath5z
His gig @SomersetHouse a couple of years ago was just outstanding. cg https://t.co/xJucMTQLtR