Illuminated River

The Illuminated River is a design commission on an unprecedented scale: lighting London’s bridges along the River Thames. The Cogency engaged Londoners in the scheme, working with Bolton & Quinn and BOP Consulting in the initial phases of the project.

The Cogency worked on the social media, public engagement and live events during both the public consultation and global design competition.This involved growing social communities by targeting specific audiences and providing insight into online sentiment and conversations regarding the project.

The Cogency also drove traffic to online surveys using targeted social ads and influencer outreach, ensuring the volume and demographics of participants created statistically credible results. Alongside the survey, The Cogency identified and worked with influencers to increase awareness and attendance of an exhibition at the Royal Festival Hall. The Cogency integrated seamlessly with press, creative and consultancy teams to generate positive awareness of the project.

illuminatedriver.london

RT @GDIFestival: #tbt to the magical Fly By Night by @_DukeRiley which opened the 2018 #GDIFestival three weeks ago today on the banks of t…
A truly incredible evening...#CurtainUp on the #BBCproms with Five Telegrams by @AnnaHMeredith & @59productions Co… https://t.co/TDnikhfaFn
RT @AnnaHMeredith: Woah! Thanks so much to everyone who came to #FiveTelegrams @bbcproms last night - was SUCH an honour to do this special…
We can't wait for this one tonight #FiveTelegrams with @AnnaHMeredith @59productions. Curtain raiser for the… https://t.co/1oQiJlDv9p
RT @BBC_Teach: The @bbcproms 🎶 kick off tomorrow with music composed by Ralph Vaughan Williams and Gustav Holst in response to #WW1. Their…
This is going to be a corker. Shame @TheCogency office will be busy leading up to a very significant date in Novemb… https://t.co/t1sZgtgHIb
RT @1418NOW: "'Are there different ways of telling a story?’ [...] here is something to be excavated, here is the site of a mass grave we n…
RT @YourRoyalDocks: 7 days left until #DockBeach opens in #Newham! Come to #RoyalVictoriaDocks to try your hand at yoga, enjoy a taste of s…