Illuminated River

The Illuminated River is a design commission on an unprecedented scale: lighting London’s bridges along the River Thames. The Cogency engaged Londoners in the scheme, working with Bolton & Quinn and BOP Consulting in the initial phases of the project.

The Cogency worked on the social media, public engagement and live events during both the public consultation and global design competition.This involved growing social communities by targeting specific audiences and providing insight into online sentiment and conversations regarding the project.

The Cogency also drove traffic to online surveys using targeted social ads and influencer outreach, ensuring the volume and demographics of participants created statistically credible results. Alongside the survey, The Cogency identified and worked with influencers to increase awareness and attendance of an exhibition at the Royal Festival Hall. The Cogency integrated seamlessly with press, creative and consultancy teams to generate positive awareness of the project.

illuminatedriver.london

@maryadavy Hi! We’d be thrilled if you could help spread the word about #Bloodyminded Blast Theory's live streamed… https://t.co/XPrtE4skM6
Thank you @MK_Gallery for the hard hat tour of the gallery. It’s incredibly impressive and we’re excited to be invo… https://t.co/yuy1VclOz3
RT @1418NOW: "I’d always wanted a First World War tank to be a part of the show, life size but not a replica, a paired down impression of o…
First meeting of the day is at @GoodHotelLondon. It’s a lovely venue doing great work with the local community. https://t.co/hdSO9k79yQ
RT @selinaocean: Can't wait for the release of this - some incredible artists involved in this #1418NOW https://t.co/peKq15oSnc
An interesting article by ⁦@kerrymflynn⁩ on how Apple prioritised Twitter ads over organic content reach for their… https://t.co/hvi7mtrrEs
We’ve just got back from seeing the Dazzle room at #LDF18 launch! #DazzleLDF18 https://t.co/sfc5duVr8Y https://t.co/Yd2euJDEMc
RT @1418NOW: A first look at #DazzleLDF18. Inspired by #WWI camouflage, realised by @pentagram you can visit the Dazzle room @V_and_A for t…
RT @CleanBrk: We're hiring a producer to join our team as we go into our 40th Anniversary celebrations. https://t.co/eFq4QkBXxt https://t.…
Just finishing off yesterday's yummy vegan @CupcakesnShhht to celebrate our very own Janice's birthday #Veganhttps://t.co/Vy0nd52VR5