Illuminated River

The Illuminated River is a design commission on an unprecedented scale: lighting London’s bridges along the River Thames. The Cogency engaged Londoners in the scheme, working with Bolton & Quinn and BOP Consulting in the initial phases of the project.

The Cogency worked on the social media, public engagement and live events during both the public consultation and global design competition.This involved growing social communities by targeting specific audiences and providing insight into online sentiment and conversations regarding the project.

The Cogency also drove traffic to online surveys using targeted social ads and influencer outreach, ensuring the volume and demographics of participants created statistically credible results. Alongside the survey, The Cogency identified and worked with influencers to increase awareness and attendance of an exhibition at the Royal Festival Hall. The Cogency integrated seamlessly with press, creative and consultancy teams to generate positive awareness of the project.

illuminatedriver.london

@LGBTIScotland The Almeida Theatre has created a short film called ‘It's just a preference ’ – performed by a membe… https://t.co/CVevHd8utq
@samswey Hi. The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed by… https://t.co/fWEryekuP8
JW is #Hereford bound for meeting about the #poppiestour https://t.co/mcIEnLhznK
@BlurtAlerts Thanks for the RT! We have other relevant speeches we think may be of interest. It would be great to t… https://t.co/2yjtCAYw6X
@claudiaharriet_ Thanks for re-tweeting! We have other relevant speeches, it would be great to talk to you about ot… https://t.co/gvzIMrFtdQ
@omaromalleykhan Thanks for re-tweeting! We have other relevant speeches we think may be of interest. It would be g… https://t.co/KpiTtWTqxe
@rosalilium Hi. The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a… https://t.co/7wsOM16lV7
@MsPackyetti Hi. The Almeida Theatre has created a short film called ‘Dear Brother’ – written and performed by a me… https://t.co/5O5vNSzAjJ
@patient The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a membe… https://t.co/40sdNaBQUn
@NicolaRollock The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed b… https://t.co/7Q9KEbTwGI