Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

Oh, the architect for Barbican's #CentreforMusic is Elizabeth Diller of @dsrny who also worked on NY's High Line &… https://t.co/ZbgFV11Xmi
still time to vote... https://t.co/MvrQG82TiC
Nice job opp... https://t.co/HKqXCafGLU
Will definitely give this a watch... https://t.co/ypcsUVAHet
RT @ace_national: Spread the word this #BlueMonday: art and culture is GOOD FOR YOU. Here’s why ⬇⬇ #ArtsHealthWellbeing https://t.co/2sod90
RT @WFculture19: More than 70,000 people came to #WelcometotheForest this weekend, encapsulating the theme of Fellowship that will run thro…
Calling all Liverpudlians - don't miss your chance to ride Peter Blake's #dazzleship #Liverpool https://t.co/xxOJalE58p
Thrilled that Peter Jackson's #TheyShallNotGrowOld was nominated for the #BAFTA for Best Documentary yesterday! So… https://t.co/6PoR8e4Arc
Take a look at our latest blog post where we look back at @1418NOW's incredible project #PagesOfTheSea:… https://t.co/U4YAgblll2
RT @1418NOW: Don't miss Turner Prize-winning artist @JeremyDeller on #DesertIslandDiscs this Sunday. Tune in to @BBCRadio4 at 11:15am. ht…