Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

Be quick! Closes on Friday! https://t.co/AC5EAJ2k5M
RT @TessNetwork: 4 #tessnet members presenting at #amaconf - Sarah @LivEveryPlay, Alison @NationalTheatre, Amanda @rxtheatre & Jim @LiveThe
RT @theartsdesk: V good news indeed for radio arts coverage. https://t.co/7JD6uUCidk
RT @benasmith: Hearing Michael Abrash at F8 and @Oculus Connect has been inspiring, true "wow" moments. Must read on future of #VR https://…
RT @timcwood: Sharing economy growing faster than Facebook, Google and Yahoo. Like saying it's a bigger star than Jay Z, Beyoncé and Leo Sa…
looks like a great session. Looking forward to hearing about it from our Selina _cg https://t.co/bC1paIxkCd
RT @sciencemuseum: You can now relive our #Cosmonauts exhibition on @googlearts & experience the museum in Google Street View 🚀🔭🏛️🗺️💪https:…
we're watching! _cg https://t.co/jZMda0LV4R