Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

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That banner is looking fabulous! Roll on 10th June! @NHS_ELFT @artichoketrust @1418NOW https://t.co/nmHkqAhJ9Z
Everything that happened and would happen https://t.co/wA9MPVspsD
How to take part in this summer’s biggest celebration of women’s suffrage https://t.co/ku5EqiWX7g via @stylistmagazine
RT @BullDeborah: Support #PROCESSIONS2018 in Belfast/Cardiff/Edinburgh/London on 10 June. A once-in-a-lifetime chance to make history and c…
RT @SomersetHouse: BOOK NOW: Tickets for #Film4SummerScreen are now on sale: https://t.co/79Ix9Fai1X Join us from 9 - 22 Aug for film's lo…
RT @gogobillyboy: On sale NOW: Everything that happened and would happen by Heiner Goebbels 10-21 Oct 2018, an epic pre-Factory event explo…
RT @MIFestival: Tickets are on sale to the extraordinary #worldpremiere of Heiner Goebbels’ Everything that happened and would happen. Our…
A great read... https://t.co/bn4WNvVH5M