Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

@maryadavy Hi! We’d be thrilled if you could help spread the word about #Bloodyminded Blast Theory's live streamed… https://t.co/XPrtE4skM6
Thank you @MK_Gallery for the hard hat tour of the gallery. It’s incredibly impressive and we’re excited to be invo… https://t.co/yuy1VclOz3
RT @1418NOW: "I’d always wanted a First World War tank to be a part of the show, life size but not a replica, a paired down impression of o…
First meeting of the day is at @GoodHotelLondon. It’s a lovely venue doing great work with the local community. https://t.co/hdSO9k79yQ
RT @selinaocean: Can't wait for the release of this - some incredible artists involved in this #1418NOW https://t.co/peKq15oSnc
An interesting article by ⁦@kerrymflynn⁩ on how Apple prioritised Twitter ads over organic content reach for their… https://t.co/hvi7mtrrEs
We’ve just got back from seeing the Dazzle room at #LDF18 launch! #DazzleLDF18 https://t.co/sfc5duVr8Y https://t.co/Yd2euJDEMc
RT @1418NOW: A first look at #DazzleLDF18. Inspired by #WWI camouflage, realised by @pentagram you can visit the Dazzle room @V_and_A for t…
RT @CleanBrk: We're hiring a producer to join our team as we go into our 40th Anniversary celebrations. https://t.co/eFq4QkBXxt https://t.…
Just finishing off yesterday's yummy vegan @CupcakesnShhht to celebrate our very own Janice's birthday #Veganhttps://t.co/Vy0nd52VR5