Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

@LGBTIScotland The Almeida Theatre has created a short film called ‘It's just a preference ’ – performed by a membe… https://t.co/CVevHd8utq
@samswey Hi. The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed by… https://t.co/fWEryekuP8
JW is #Hereford bound for meeting about the #poppiestour https://t.co/mcIEnLhznK
@BlurtAlerts Thanks for the RT! We have other relevant speeches we think may be of interest. It would be great to t… https://t.co/2yjtCAYw6X
@claudiaharriet_ Thanks for re-tweeting! We have other relevant speeches, it would be great to talk to you about ot… https://t.co/gvzIMrFtdQ
@omaromalleykhan Thanks for re-tweeting! We have other relevant speeches we think may be of interest. It would be g… https://t.co/KpiTtWTqxe
@rosalilium Hi. The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a… https://t.co/7wsOM16lV7
@MsPackyetti Hi. The Almeida Theatre has created a short film called ‘Dear Brother’ – written and performed by a me… https://t.co/5O5vNSzAjJ
@patient The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a membe… https://t.co/40sdNaBQUn
@NicolaRollock The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed b… https://t.co/7Q9KEbTwGI