Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

We're delighted that Trouble in Mind @the_printroom has been nominated for the Offie Award in Best Production - fin… https://t.co/Zb5PIRYQQF
@nombonisogasa is centred on the change in South African politics in 1960. Pls can u DM us so we can send more info? (2/2)
@nombonisogasa Hey, we're working on a project with the Almeida Theatre that we think you'd be interested in. This part of the series (1/2)
@SteveHall5582 interested in. The latest part in the series focuses on a change in world politics. Pls can u DM us for more info? (2/2)
@SteveHall5582 Hi Steve, Hope you're well. We're working on an exciting new project with Almeida Theatre that we think you'd be (1/2)
@DrJamesRogers us so we can send more info? (3/3)
@DrJamesRogers think you'd be interested in. The latest part of the series focuses on a change in world politics. Pls can u DM (2/3)
@DrJamesRogers Hi James,Hope ur well. We're getting in touch as we are working on an exciting new project with Almeida Theatre that we (1/3)
@_WorldSolutions latest part of the project is based on world politics. Pls can u DM us so we can send over more info? (2/2)
@_WorldSolutions Hi, Hope ur well. We're working on an exciting project with Almeida Theatre that we think you'd be interested in. The (1/2)