Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

RT @GDIFestival: #tbt to the magical Fly By Night by @_DukeRiley which opened the 2018 #GDIFestival three weeks ago today on the banks of t…
A truly incredible evening...#CurtainUp on the #BBCproms with Five Telegrams by @AnnaHMeredith & @59productions Co… https://t.co/TDnikhfaFn
RT @AnnaHMeredith: Woah! Thanks so much to everyone who came to #FiveTelegrams @bbcproms last night - was SUCH an honour to do this special…
We can't wait for this one tonight #FiveTelegrams with @AnnaHMeredith @59productions. Curtain raiser for the… https://t.co/1oQiJlDv9p
RT @BBC_Teach: The @bbcproms 🎶 kick off tomorrow with music composed by Ralph Vaughan Williams and Gustav Holst in response to #WW1. Their…
This is going to be a corker. Shame @TheCogency office will be busy leading up to a very significant date in Novemb… https://t.co/t1sZgtgHIb
RT @1418NOW: "'Are there different ways of telling a story?’ [...] here is something to be excavated, here is the site of a mass grave we n…
RT @YourRoyalDocks: 7 days left until #DockBeach opens in #Newham! Come to #RoyalVictoriaDocks to try your hand at yoga, enjoy a taste of s…