Manchester International Festival

Event marketing & strategic consultancy

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

RT @tinyterrapin: Facebook changes ahead for brands / publishers.. Many publishers have already seen a sharp decline in engagements since…
Love this library. If you’ve not been, it’s really worth a trip / day-trip. I got to know it thanks to @MIFestivalhttps://t.co/WBojnJyV7u
RT @dance_east: PAID OPPORTUNITY: We’re looking for a TAP tutor to cover our adult beginner and intermediate classes for the next two weeks…
RT @the_young_fdn: “These are extreme circumstances, and trying to carry on any kind of parenting is almost impossible'. What its like rais…
You know it’s January when.... ....the office cafeteria is being used for hot lemon water. #healthyJanuaryhttps://t.co/IfGOVwFKVP
A new CampaignInsight report created with Wayin, says the average CTR is now <0.1% I am staggered. But I wonder h… https://t.co/MfrNKU5zp3
RT @tompiperdesign: So proud to be part of this wonderful range of work https://t.co/YOx2ZIeHXV
Enjoying the repeat of @AndrewMarr9 @BBCRadio4 #starttheweek and women’s suffrage, #MaryShelley and forthcoming… https://t.co/8Fk7TZAsgc
RT @EllenBarkin: Women-fronted films are the top three highest-grossing films of 2017. Now what was that you said about no one wanting to…
RT @Louise_Jury: Why the arts are genuinely good for you - read this report from .@ace_national https://t.co/eXBeFah2uE