World Stages London

Marketing Strategy & generic marketing

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

RT @GDIFestival: #tbt to the magical Fly By Night by @_DukeRiley which opened the 2018 #GDIFestival three weeks ago today on the banks of t…
A truly incredible evening...#CurtainUp on the #BBCproms with Five Telegrams by @AnnaHMeredith & @59productions Co… https://t.co/TDnikhfaFn
RT @AnnaHMeredith: Woah! Thanks so much to everyone who came to #FiveTelegrams @bbcproms last night - was SUCH an honour to do this special…
We can't wait for this one tonight #FiveTelegrams with @AnnaHMeredith @59productions. Curtain raiser for the… https://t.co/1oQiJlDv9p
RT @BBC_Teach: The @bbcproms 🎶 kick off tomorrow with music composed by Ralph Vaughan Williams and Gustav Holst in response to #WW1. Their…
This is going to be a corker. Shame @TheCogency office will be busy leading up to a very significant date in Novemb… https://t.co/t1sZgtgHIb
RT @1418NOW: "'Are there different ways of telling a story?’ [...] here is something to be excavated, here is the site of a mass grave we n…
RT @YourRoyalDocks: 7 days left until #DockBeach opens in #Newham! Come to #RoyalVictoriaDocks to try your hand at yoga, enjoy a taste of s…