World Stages London

Marketing Strategy & generic marketing

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

Make sure you don't miss out on seeing this amazing sculpture before the end of the 2018 #PoppiesTour! https://t.co/e3iuGWLEnM
Looking forward to @yokoono opening next year's @MIFestival cg https://t.co/jP7VEBCUvH
A new show in our local park... cg https://t.co/pPHEqB16gH
RT @YSPsculpture: Congratulations to #CerithWynEvans, winner of the #HepworthPrize for #Sculpture @HepworthGallery. You may remember this s…
RT @WeAreWunderbar: Last call for for #greatinywar tickets. @BobbytheBaker's hit art installation will move out of 133 Sidney Grove, Newcas…
RT @AkramKhanLive: It’s almost that time of year! The atmosphere @Sadlers_Wells last year for @darbarfestival was powerful. With the succe…
#PagesoftheSea what a day that was. cg https://t.co/JN2zIR9MmB
Quite fascinating. cg https://t.co/AIyLjfDAHE
Nice piece in the @Telegraph about the female portraits in #PagesoftheSea A week ago today, we were getting ready t… https://t.co/3zlsTath5z
His gig @SomersetHouse a couple of years ago was just outstanding. cg https://t.co/xJucMTQLtR