World Stages London

Marketing Strategy & generic marketing

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

@maryadavy Hi! We’d be thrilled if you could help spread the word about #Bloodyminded Blast Theory's live streamed… https://t.co/XPrtE4skM6
Thank you @MK_Gallery for the hard hat tour of the gallery. It’s incredibly impressive and we’re excited to be invo… https://t.co/yuy1VclOz3
RT @1418NOW: "I’d always wanted a First World War tank to be a part of the show, life size but not a replica, a paired down impression of o…
First meeting of the day is at @GoodHotelLondon. It’s a lovely venue doing great work with the local community. https://t.co/hdSO9k79yQ
RT @selinaocean: Can't wait for the release of this - some incredible artists involved in this #1418NOW https://t.co/peKq15oSnc
An interesting article by ⁦@kerrymflynn⁩ on how Apple prioritised Twitter ads over organic content reach for their… https://t.co/hvi7mtrrEs
We’ve just got back from seeing the Dazzle room at #LDF18 launch! #DazzleLDF18 https://t.co/sfc5duVr8Y https://t.co/Yd2euJDEMc
RT @1418NOW: A first look at #DazzleLDF18. Inspired by #WWI camouflage, realised by @pentagram you can visit the Dazzle room @V_and_A for t…
RT @CleanBrk: We're hiring a producer to join our team as we go into our 40th Anniversary celebrations. https://t.co/eFq4QkBXxt https://t.…
Just finishing off yesterday's yummy vegan @CupcakesnShhht to celebrate our very own Janice's birthday #Veganhttps://t.co/Vy0nd52VR5