World Stages London

Marketing Strategy & generic marketing

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

We're delighted that Trouble in Mind @the_printroom has been nominated for the Offie Award in Best Production - fin… https://t.co/Zb5PIRYQQF
@nombonisogasa is centred on the change in South African politics in 1960. Pls can u DM us so we can send more info? (2/2)
@nombonisogasa Hey, we're working on a project with the Almeida Theatre that we think you'd be interested in. This part of the series (1/2)
@SteveHall5582 interested in. The latest part in the series focuses on a change in world politics. Pls can u DM us for more info? (2/2)
@SteveHall5582 Hi Steve, Hope you're well. We're working on an exciting new project with Almeida Theatre that we think you'd be (1/2)
@DrJamesRogers us so we can send more info? (3/3)
@DrJamesRogers think you'd be interested in. The latest part of the series focuses on a change in world politics. Pls can u DM (2/3)
@DrJamesRogers Hi James,Hope ur well. We're getting in touch as we are working on an exciting new project with Almeida Theatre that we (1/3)
@_WorldSolutions latest part of the project is based on world politics. Pls can u DM us so we can send over more info? (2/2)
@_WorldSolutions Hi, Hope ur well. We're working on an exciting project with Almeida Theatre that we think you'd be interested in. The (1/2)