World Stages London

Marketing Strategy & generic marketing

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

Be quick! Closes on Friday! https://t.co/AC5EAJ2k5M
RT @TessNetwork: 4 #tessnet members presenting at #amaconf - Sarah @LivEveryPlay, Alison @NationalTheatre, Amanda @rxtheatre & Jim @LiveThe
RT @theartsdesk: V good news indeed for radio arts coverage. https://t.co/7JD6uUCidk
RT @benasmith: Hearing Michael Abrash at F8 and @Oculus Connect has been inspiring, true "wow" moments. Must read on future of #VR https://…
RT @timcwood: Sharing economy growing faster than Facebook, Google and Yahoo. Like saying it's a bigger star than Jay Z, Beyoncé and Leo Sa…
looks like a great session. Looking forward to hearing about it from our Selina _cg https://t.co/bC1paIxkCd
RT @sciencemuseum: You can now relive our #Cosmonauts exhibition on @googlearts & experience the museum in Google Street View 🚀🔭🏛️🗺️💪https:…
we're watching! _cg https://t.co/jZMda0LV4R