World Stages London

Marketing Strategy & generic marketing

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

@LGBTIScotland The Almeida Theatre has created a short film called ‘It's just a preference ’ – performed by a membe… https://t.co/CVevHd8utq
@samswey Hi. The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed by… https://t.co/fWEryekuP8
JW is #Hereford bound for meeting about the #poppiestour https://t.co/mcIEnLhznK
@BlurtAlerts Thanks for the RT! We have other relevant speeches we think may be of interest. It would be great to t… https://t.co/2yjtCAYw6X
@claudiaharriet_ Thanks for re-tweeting! We have other relevant speeches, it would be great to talk to you about ot… https://t.co/gvzIMrFtdQ
@omaromalleykhan Thanks for re-tweeting! We have other relevant speeches we think may be of interest. It would be g… https://t.co/KpiTtWTqxe
@rosalilium Hi. The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a… https://t.co/7wsOM16lV7
@MsPackyetti Hi. The Almeida Theatre has created a short film called ‘Dear Brother’ – written and performed by a me… https://t.co/5O5vNSzAjJ
@patient The Almeida Theatre has created a short film called ‘The Four stages of Self-Care’ – performed by a membe… https://t.co/40sdNaBQUn
@NicolaRollock The Almeida Theatre has created a short film called ‘You are able to break the label’ – performed b… https://t.co/7Q9KEbTwGI