Fly The Flag

Marketing & Digital Strategy

Fly The Flag
Fly The Flag Donmar
Fly The Flag Week  National Theatre
Fly The Flag_Manchester Parade
Fly The Flag Week  Atlas Arts Scotland
Fly The Flag UN Youth Model

This ambitious project launched in December 2019 to mark the 70th anniversary of the Universal Declaration of Human Rights. The artist Ai Weiwei was commissioned to create a flag to symbolise universal human rights.

The Cogency developed the marketing and digital strategy working with core arts partners including Fuel, Donmar Warehouse, Sadler's Wells and Coventry UK City of Culture alongside 3 human rights charities: Amnesty International, Human Rights Watch and Liberty.
Advocate organisations were recruited from the arts, charity, education and community sectors to become an active network of participants.

The Cogency developed the brand; visual identity and website for the project and was responsible for the social and digital strategy co-ordinating activity with Advocates in all 4 nations of the UK and internationally including: National Theatre Wales, Refugee Action, Vesturport, BAM, New York, National College of Creative and Cultural Industries, Historic England, Edinburgh International Festival, Cornwall Museums Partnership, University of Magdeburg and Index on Censorship amongst many others.

https://flytheflag.org.uk/

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Congratulations @southampton2025 SO great you're in the final 8! https://t.co/WeIpLr55Le
We simply cannot believe that this was 3 years ago today! What an amazing day we had supporting this wonderful proj… https://t.co/OGUEt2coit
Nice job alert 👇 The lovely team @feveredsleep are looking for a Marketing & Engagement Manager https://t.co/1ySvFmaAnI
.@MetrolandC is seeking a Curator to work on the next edition of #BrentBiennial 👇 https://t.co/oLkSxk0EcK
📢Opportunity via @SustransScot. Seeking 8 artists/collectives to create public artwork #BlackHistoryMonth 2021 on t… https://t.co/BfFuUSI25K
Great day today working with the fantastic team @southampton2025 on UK City of Culture bid. Doing what we love to d… https://t.co/AONKaFalsp
We're proud to be here in #southampton today supporting the city's bid to be UK City of Culture 2025 https://t.co/QmTtzA78eR
Congratulations to all. Well deserved https://t.co/rMJUTL4YRS
Job opportunity alert! Would you like to work with our friends @BOP_Consulting to deliver communications for… https://t.co/lLwP3f7wzW
@cog_design Congratulations! Looking forward to giving it a listen..