Fly The Flag

Marketing & Digital Strategy

Fly The Flag
Fly The Flag Donmar
Fly The Flag Week  National Theatre
Fly The Flag_Manchester Parade
Fly The Flag Week  Atlas Arts Scotland
Fly The Flag UN Youth Model

This ambitious project launched in December 2019 to mark the 70th anniversary of the Universal Declaration of Human Rights. The artist Ai Weiwei was commissioned to create a flag to symbolise universal human rights.

The Cogency developed the marketing and digital strategy working with core arts partners including Fuel, Donmar Warehouse, Sadler's Wells and Coventry UK City of Culture alongside 3 human rights charities: Amnesty International, Human Rights Watch and Liberty.
Advocate organisations were recruited from the arts, charity, education and community sectors to become an active network of participants.

The Cogency developed the brand; visual identity and website for the project and was responsible for the social and digital strategy co-ordinating activity with Advocates in all 4 nations of the UK and internationally including: National Theatre Wales, Refugee Action, Vesturport, BAM, New York, National College of Creative and Cultural Industries, Historic England, Edinburgh International Festival, Cornwall Museums Partnership, University of Magdeburg and Index on Censorship amongst many others.

https://flytheflag.org.uk/

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RT @LBOC2020: 📢Did you live in Brent between 1989 - 1993? @roymehta2 is trying to connect with those captured in his photography taken in…
Proud to have played a part in @LBOC2020. Congratulations to the team, artists & community for making it happen in… https://t.co/82LIkloD4G
Just 15 minutes to go everyone.. Tune in! https://t.co/lOKfxWoLY2 Zadie Smith talks to @LBOC2020 https://t.co/KbnkSzyGlG
Oooh.. Well this is a rather lovely event to close out @LBOC2020 👇👀👀👀 https://t.co/Vo9Xn7c3Gm
30 poems created to mark Human Rights Day and the importance of universal human rights, now more than ever… https://t.co/z4VMNIR64C
Great news from @LBOC2020. Get on over to #Brent to see art on the streets, libraries and public spaces of the boro… https://t.co/VyiR72ZTo1
@alexwhitley @ElyneMLL Congratulations 👏
.@we_flytheflag is back! Join them on 10 December to Fly The Flag for human rights when they make the importance of… https://t.co/nVaGsKhVlN
We loved watching this live, but if you missed it first time round tune into the full stream 👇@LBOC2020 https://t.co/hUILYPHESK
Congratulations to many friends, current & former clients involved in the R&D for @FestivalUK2022 https://t.co/5cFDNrmmMZ