Marketing & Digital Strategy
This ambitious project launched in December 2019 to mark the 70th anniversary of the Universal Declaration of Human Rights. The artist Ai Weiwei was commissioned to create a flag to symbolise universal human rights.
The Cogency developed the marketing and digital strategy working with core arts partners including Fuel, Donmar Warehouse, Sadler's Wells and Coventry UK City of Culture alongside 3 human rights charities: Amnesty International, Human Rights Watch and Liberty.
Advocate organisations were recruited from the arts, charity, education and community sectors to become an active network of participants.
The Cogency developed the brand; visual identity and website for the project and was responsible for the social and digital strategy co-ordinating activity with Advocates in all 4 nations of the UK and internationally including: National Theatre Wales, Refugee Action, Vesturport, BAM, New York, National College of Creative and Cultural Industries, Historic England, Edinburgh International Festival, Cornwall Museums Partnership, University of Magdeburg and Index on Censorship amongst many others.