Fly The Flag

Marketing & Digital Strategy

Fly The Flag
Fly The Flag Donmar
Fly The Flag Week  National Theatre
Fly The Flag_Manchester Parade
Fly The Flag Week  Atlas Arts Scotland
Fly The Flag UN Youth Model

This ambitious project launched in December 2019 to mark the 70th anniversary of the Universal Declaration of Human Rights. The artist Ai Weiwei was commissioned to create a flag to symbolise universal human rights.

The Cogency developed the marketing and digital strategy working with core arts partners including Fuel, Donmar Warehouse, Sadler's Wells and Coventry UK City of Culture alongside 3 human rights charities: Amnesty International, Human Rights Watch and Liberty.
Advocate organisations were recruited from the arts, charity, education and community sectors to become an active network of participants.

The Cogency developed the brand; visual identity and website for the project and was responsible for the social and digital strategy co-ordinating activity with Advocates in all 4 nations of the UK and internationally including: National Theatre Wales, Refugee Action, Vesturport, BAM, New York, National College of Creative and Cultural Industries, Historic England, Edinburgh International Festival, Cornwall Museums Partnership, University of Magdeburg and Index on Censorship amongst many others.

https://flytheflag.org.uk/

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This year’s @we_flytheflag features young people from across the UK, dancing, shouting & expressing all that's impo… https://t.co/xSE6ZLG6nu
We’re delighted to be involved in this year’s #FlyTheFlag2021 to mark #HumanRightsDay This year, @we_flytheflag hi… https://t.co/JMaOMI4QsV
Read about the highlights of the @WeAreLewisham programme, London Borough of Culture 2022. We’re looking forward… https://t.co/ZzrKk6dsZC
We’re delighted to be supporting the launch of @WeAreLewisham - the programme for @MayorofLondon's Borough of Cultu… https://t.co/RAOXKqVIiZ
Congratulations @southampton2025 SO great you're in the final 8! https://t.co/WeIpLr55Le
We simply cannot believe that this was 3 years ago today! What an amazing day we had supporting this wonderful proj… https://t.co/OGUEt2coit
Nice job alert 👇 The lovely team @feveredsleep are looking for a Marketing & Engagement Manager https://t.co/1ySvFmaAnI
.@MetrolandC is seeking a Curator to work on the next edition of #BrentBiennial 👇 https://t.co/oLkSxk0EcK
📢Opportunity via @SustransScot. Seeking 8 artists/collectives to create public artwork #BlackHistoryMonth 2021 on t… https://t.co/BfFuUSI25K
Great day today working with the fantastic team @southampton2025 on UK City of Culture bid. Doing what we love to d… https://t.co/AONKaFalsp