WOVEN

We’ve been proud to work with the WOVEN team since 2023 celebrating innovation in textiles across the Kirklees district of West Yorkshire. Our work support the biennial festival and WOVEN’s year-round activity with strategic marketing and communications.

Our role includes Marketing and Communications strategy, organic and paid social media management and influencer activation, website curation, e-newsletter campaigns, overseeing design and production of the festival materials and support with content capture.

A PLATFORM FOR COMMUNITY VOICES

The 2025 festival theme, Connecting Culture, placed community at the heart of the festival. We supported this by:

• Creating accessible marketing toolkits
• Delivering training and mentoring for local organisers
• Ensuring visibility for grassroots events across digital channels
• Capturing stories and content that reflected the diversity of Kirklees

IMPACT HIGHTLIGHTS

• 2025 Festival: Over 25,000 visitors attended more than 120 events across Kirklees
• The Red Dress drew over 3,000 visitors to Oakwell Hall
• Website sessions rose to 33,442 in 2025 (19% above target), with 21,248 users
• Social media impressions exceeded 567,000 across all channels – largely through organic activity
• Growing following on core channels Facebook and Instagram and exceeding targets for interactions by 40%
• Meta advertising reached over 69,000 people, generating 173,762 impressions and 5,850 clicks
• E-newsletter open rates averaged 50% (industry standard: 21%), with a peak CTR of 12.6%

LOOKING AHEAD

WOVEN continues to grow as a platform for creativity, heritage and innovation. We’re excited to continue working with the team to evolve the festival’s reach, deepen community engagement, and tell the story of textiles in Kirklees to the world.

Images courtesy of WOVEN / Studio Bokehgo

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