The Cogency are the marketing consultants for WOVEN in Kirklees, celebrating innovation in textiles across the Kirklees district of West Yorkshire. We supported WOVEN with social media activity, content creation, influencer and marketing support, including both the summer festival in Summer 2023, and the release of a campaign film about the project Growing Colour Together.
Our work included:
- Managing posting, community management and social planning across each of WOVEN’s social media channels: Facebook, Instagram, X and YouTube
- Planning and booking paid social spend across social media channels
- Placing outdoor advertising to drive awareness of WOVEN and hero event STRUT in key Kirklees locations
- Digital and print promotions across Reach plc and Yorkshire Post publications
Key results included:
- Grew social media channels Facebook and Instagram by 62% and 74% respectively in an 8-month period
- Attained very strong engagements across Facebook (35,000) and YouTube (84,000) particularly
- Introduced new social media tactics e.g. Instagram Live and influencer activity
- Drove strong engagement through paid media spend – including a CTR of 3.17% on Google PPC and 5.31% on Meta and over 73,000 video views of the GCT film on YouTube
We continue to support WOVEN and are looking forward to the 2025 Festival!
Images courtesy of WOVEN / Studio Bokehgo
