Illuminated River

The Cogency was appointed in January 2025 to manage communications for Illuminated River, the world's longest public art commission.

Created by artist Leo Villareal, the artwork spans nine bridges in central London transforming the Thames at night.

Our role is to maintain and grow awareness of Illuminated River and its public programmes, particularly to audiences 18 - 35, developing new creative collaborations, content and reinvigorating and growing following on the social channels.

In our first six months we have seen:

  • Engagements and reach up across all channels
  • Facebook interactions up by over 24000%
  • Instagram impressions up by 509% and X impressions up by 1191%
  • Published 587 posts across platforms – a 652% increase in content
  • 12% more visitors and 20% more sessions to the website than in the same period last year
  • A reboot of the e-newsletter achieving open rates of over 50% with strong click-through and CTOR rates indicating high reader engagement

The Cogency previously worked with Illuminated River In 2016/17, engaging Londoners with the scheme, during the public engagement and global design competition phases of the project.

illuminatedriver.london

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