The Congecy is the Communication Agency for the Illuminated River, the world's longest public art commission.
A series of orchestrated light works, created by artist Leo Villareal, span nine bridges in central London transforming the Thames at night. Drawing inspiration from the spirit and history of the river and from the architectural and engineering heritage of its bridges, the subtly moving sequences of LED light symbolically unifiy the bridges.
In 2016/17, The Cogency engaged Londoners in the scheme, working with Bolton & Quinn and BOP Consulting in the initial phases of the project.
The Cogency worked on the social media, public engagement and live events during both the public consultation and global design competition.This involved growing social communities by targeting specific audiences and providing insight into online sentiment and conversations regarding the project.
The Cogency also drove traffic to online surveys using targeted social ads and influencer outreach, ensuring the volume and demographics of participants created statistically credible results. Alongside the survey, The Cogency identified and worked with influencers to increase awareness and attendance of an exhibition at the Royal Festival Hall. The Cogency integrated seamlessly with press, creative and consultancy teams to generate positive awareness of the project.
