We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.




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Great article from @wearesocial, sharing their biggest tech trends of 2020 #CES2020 https://t.co/ycPpaH7KzD
We'll definitely be getting ourselves a copy of this! @artichoketrust https://t.co/CQGWDUecnw
@IWANTdesign Great. We have a rooftop bar & restaurant! And nice coffee. x
@IWANTdesign Yes! We were about to tell you! We’ve moved to the Market, a brilliant co-working space in Peckham… https://t.co/p6SU58r63K
Tank's managed to settle in on his first day in the new office! https://t.co/8POdnAZhuw
Look forward to catching this show again when it heads back to the @royalcourt! https://t.co/Ez7HvesoC5
(literally) sounds good! 30 Jan - it's in the diary! #Brent https://t.co/dffMVH5xRv
Nice. Thanks for sharing! https://t.co/7gr44aZK4n