We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.

becausewearehere.co.uk

Share

twitter

Good luck @southampton2025 wishing everyone a brilliant day! #MakeItSO https://t.co/JMiD6qLF6J
We spent an exciting morning at Woolwich Public Market for previews of the extraordinary @Drea_m_machine. It opens… https://t.co/Lw6U91UqXX
We’re excited for the second edition of the Brent Biennial 💜 featuring some really inspiring artists, and they have… https://t.co/hBmcRkPyXs
Loving the new look @LIFTfestival website from our friends @cog_design and excited for LIFT2022! https://t.co/L91wKmnGaC
Exciting news alert! Don't miss the opportunity to experience Dreamachine live, book your free tickets for London… https://t.co/zQsBNLTlsF
A BIG congratulations🎉to @southampton2025 on making it to the final four shorlisted locations to become UK… https://t.co/oCHvgqcub5
Sound on 🔊👂 for this fantastic film by the people of Southampton and our friends @peter_and_paul, truly poetry in m… https://t.co/u7t0Asj3Pq
#IWD is really important to us as a company led by women. Today we celebrate the amazing women that we work with –… https://t.co/n2rLSSBaIN
A fantastic opportunity for Brent Based young people to work in the arts and creative industries. Find out more vi… https://t.co/I066NKphhR
Have you seen what's happening with an ex North Sea offshore platform ? Looks incredible... 🤩 https://t.co/Ne59sktr9z