We're here because we're here

We’re here because we’re here is the award-winning artwork commissioned by 14-18 NOW, by Jeremy Deller with Rufus Norris.

On 1 July 2016, 1400 men in First World War uniform appeared unexpectedly across the UK. The soldiers were silent, but handed out cards to the public with the name of a soldier who died on the first day of the Somme. The card also contained the hashtag “#wearehere”.

The event had no advance publicity so the soldiers could appear unexpectedly. The digital strategy had to create maximum awareness on the day both before and after the ‘reveal moment.'

The Cogency developed and implemented the digital and social campaign for the artwork. Working with 14-18 NOW, the artists, 23 theatres, partners, high profile influencers, bloggers and content creators.

‘We’re here because we’re here’ has received 11 marketing awards including a Grand Prix and Chairman’s Award.

becausewearehere.co.uk

Share

twitter

We can highly recommend a tour of this fabulous building! @coronettheatre https://t.co/x113FGJjeB
Congratulations @1418NOW & @ProfileBooks
We'll be there! Final event in this year's inaugural #JointheDocks festival @YourRoyalDocks https://t.co/VBScjgLPBe
The SE London members of the team have been enjoying #PeckhamandNunhead @freefilmfest. Tonight is John Carpenter's… https://t.co/sWUhHWXZ0v
Oooh, chance to win 2 (free) tickets to the very sought-after @openhouselondon tour of Millennium Mills… https://t.co/x92emb0XuE
We're delighted to be working again with @coronettheatre on their new A/W season. Booking now open. Aurelia Thierre… https://t.co/s0p6TmP7Bt
We enjoyed the opening of Vestiges and Bloom, a photographic celebration of the heritage of #RoyalDocks. by… https://t.co/pgtNv01d8V
We'll be there! Join us for @YourRoyalDocks finale to #JointheDocks from our friends @EEALondon https://t.co/8maC0xDGS4
RT @orncgreenwich: Throughout @L_D_F 14-22 Sept, #PaintedHall ticket holders can see beautiful works by Matt Nichols @Cockpit_Arts, @olivia