Manchester International Festival

Event marketing & strategic consultancy

manchester international festival cogency

The Cogency worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng until 2017.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continued to work with the internal team on MIF17 providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

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RT @LBOC2020: 📢Did you live in Brent between 1989 - 1993? @roymehta2 is trying to connect with those captured in his photography taken in…
Proud to have played a part in @LBOC2020. Congratulations to the team, artists & community for making it happen in… https://t.co/82LIkloD4G
Just 15 minutes to go everyone.. Tune in! https://t.co/lOKfxWoLY2 Zadie Smith talks to @LBOC2020 https://t.co/KbnkSzyGlG
Oooh.. Well this is a rather lovely event to close out @LBOC2020 👇👀👀👀 https://t.co/Vo9Xn7c3Gm
30 poems created to mark Human Rights Day and the importance of universal human rights, now more than ever… https://t.co/z4VMNIR64C
Great news from @LBOC2020. Get on over to #Brent to see art on the streets, libraries and public spaces of the boro… https://t.co/VyiR72ZTo1
@alexwhitley @ElyneMLL Congratulations 👏
.@we_flytheflag is back! Join them on 10 December to Fly The Flag for human rights when they make the importance of… https://t.co/nVaGsKhVlN
We loved watching this live, but if you missed it first time round tune into the full stream 👇@LBOC2020 https://t.co/hUILYPHESK
Congratulations to many friends, current & former clients involved in the R&D for @FestivalUK2022 https://t.co/5cFDNrmmMZ