Manchester International Festival

Event marketing & strategic consultancy

manchester international festival cogency

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

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@cog_design Successful tossing? What was preferred topping? Mine always 🍋 🍋. Missed it this year to see a great per… https://t.co/dPkkU9Nk4d
Another nice campaign for @londonsymphony Enjoyed the film! https://t.co/YTspTvuGpz
Thanks for the reminder! https://t.co/PpdAgB7ims
We completely agree! What an astonishing performance by Nico Holonics last night on opening night of The Tin Drum.… https://t.co/2ubWQRxu7V
💕vintage & second-hand? Our ⁦@marketpeckham⁩ neighbours, ⁦@busseybuilding⁩ & ⁦@CopelandParkSE,⁩ are hosting a… https://t.co/CKLPnu8PwP
#Rainbow over #Peckham. View from the 4th floor ⁦@marketpeckhamhttps://t.co/wqBSCfP9rR
Can’t wait! We’ll be there, soon! https://t.co/PmiJQWdq9J
thanks @SomersetHouse! We'll give it a listen. https://t.co/2TSKhfDknr
We're hoping to pop in... https://t.co/OhMoCjc3pC