Manchester International Festival

Event marketing & strategic consultancy

manchester international festival cogency

The Cogency has worked with MIF since the inaugural Festival in 2007, when we delivered marketing campaigns for several events including Monkey: Journey to the West, a collaboration between Damon Albarn, Jamie Hewlett of Gorillaz and director Chen Shi-Zheng.

The Cogency’s Cathy Gallagher was the Marketing Director for MIF09 & MIF11, living in Manchester for much of the time and helping to evolve the brand. In this role, she oversaw all aspects of the marketing strategy and delivery, including managing the team, evolving the brand, setting income and audience targets, developing the website and digital communications, and working with promotional and media partners. For MIF13 & MIF15, Cathy provided strategic support and managed the ticketing team.

We continue to work with the internal team on MIF17, providing support on ticketing and evaluation.

Some of our favourite MIF projects include: Kenneth Branagh’s Macbeth, The Life & Death of Marina Abramovich, Bjork’s Biophilia, Rufus Norris & Damon Albarn’s Doctor Dee; Adam Curtis & Punchdrunk’s It Felt Like a Kiss and So it goes… with New Order and Liam Gillick.

mif.co.uk

Share

twitter

Agreed. ⁦Thanks for the message @fandangoekid⁩ ⁦@UALhttps://t.co/stF3WIo3dr
Quick trip to ⁦@I_W_M#London to see #AiWeiWei’s History of Bombs. Now a fast walk back to #wfh... https://t.co/4AH8wsrCJM
On the list to visit, sometime... New Glasgow theatre space made entirely of recycled pianos in UK first https://t.co/4E9It9gmc5
It divided the office but some of us loved Fleetwood Mac. #allpleasure #noguilt Goodbye #PeterGreen https://t.co/Jsvd3UYuaN
Happy to say, I’ve got tix for #Blindness @DonmarWarehouse on the 15th. SO looking forward to entering a theatre! E… https://t.co/Lr3TFd1OhQ