World Stages London

Marketing Strategy & generic marketing

world stages london the cogency

World Stages London (WSL) was a unique collaboration between eight of London’s major venues, working together in partnership with artists, companies and organisations from around the world, to present a series of ambitious, world-class shows in London, during summer 2012 and beyond.

The partners were: BAC, Bush Theatre, Lyric Hammersmith, Royal Court, Sadler’s Wells, Somerset House, Theatre Royal Stratford East and Young Vic. The Cogency was originally appointed to undertake a consultancy for WSL, which included defining the positioning of the event; target audiences; an outline generic marketing campaign and identifying ways in which WSL partners could work together collaboratively to leave a lasting legacy for the project.

The Cogency was subsequently appointed to deliver the generic marketing activity for the event including: co-ordinating all activity with the eight partner venues; brand development and its roll-out across all materials; creation of a dedicated website for the project; appointment of an agency to provide central box office facilities; delivery of a media partner; set up and management of social media channels and audience research and evaluation.

worldstageslondon.org.uk

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@cog_design Successful tossing? What was preferred topping? Mine always 🍋 🍋. Missed it this year to see a great per… https://t.co/dPkkU9Nk4d
Another nice campaign for @londonsymphony Enjoyed the film! https://t.co/YTspTvuGpz
Thanks for the reminder! https://t.co/PpdAgB7ims
We completely agree! What an astonishing performance by Nico Holonics last night on opening night of The Tin Drum.… https://t.co/2ubWQRxu7V
💕vintage & second-hand? Our ⁦@marketpeckham⁩ neighbours, ⁦@busseybuilding⁩ & ⁦@CopelandParkSE,⁩ are hosting a… https://t.co/CKLPnu8PwP
#Rainbow over #Peckham. View from the 4th floor ⁦@marketpeckhamhttps://t.co/wqBSCfP9rR
Can’t wait! We’ll be there, soon! https://t.co/PmiJQWdq9J
thanks @SomersetHouse! We'll give it a listen. https://t.co/2TSKhfDknr
We're hoping to pop in... https://t.co/OhMoCjc3pC